Drive Research

Learn about factor analysis, a statistical method used to uncover underlying dimensions in a dataset. Discover its types, benefits, and real-world examples. https://hubs.ly/Q02FC69x0

Can you believe it's already July? We can't! Let's not forget about June just yet, though--check out some of the numbers that shaped last month.

Learn about loaded survey questions and their impact on survey data. Understand the difference between loaded and leading questions, and see examples to avoid. https://hubs.ly/Q02DThCC0

Boost your go-to-market strategy with effective market research. Learn how to identify opportunities, target the right audience, and enhance your competitive edge. https://hubs.ly/Q02DT9vh0

Curious if the businesses and clients you work with are likely to recommend your services?🤨 Discovering this information is actually pretty simple and can be done by calculating your B2B net promoter score (NPS). Let's discuss! In this case, feedback is collected from stakeholders within client organizations. This feedback will help gauge their likelihood of recommending the main vendor's services. Discovered via a Likert scale question, respondents will be asked to rate their likelihood from 0 to 10. Respondents who are likely to recommend the vendor score high, while those who are unlikely score low. Of this group, you have... 😄Promoters: Enthusiastic supporters of the vendor 😐Passives: Satisfied but not enthusiastic 😠Detractors: Unlikely to recommend the vendor Since B2B relationships are often long-term, measuring NPS is especially necessary to maintain a strong bond. We'll explain this further, along with other key benefits of using this tool. Strengthened relationships: Conducting NPS surveys boost client-supplier relations because they show a commitment to customer satisfaction. Since clients are allowed to provide their honest feedback, this often increases customer loyalty. Smaller feedback loop: The simplicity of calculating NPS allows for brands to gather and act on targeted feedback. In addition to this, it's a good idea to ask follow-up questions to have respondents elaborate on their scoring. Higher response rates: B2B relationships tend to be stronger than B2C ones, which can increase response rates. Clients will be far more likely to respond to a survey if they feel their feedback will be valued. Lark Allen has more information on B2B NPS in this recent blog post: https://lnkd.in/eFAd6NVD

Did you know that 22 million US employees work from home? (USA TODAY) For those with remote or hybrid work schedules, you get to call many different locations an "office." Maybe you've got a great at-home setup or perhaps you like to crank out some work from your favorite local coffee shop.

When you're rushing to catch a flight, the last thing you want is a poor airport experience.🛫 In order to avoid this from happening to travelers, airports can run community surveys to learn more information about their services. More specifically, airports can use this survey information to make data-driven improvements to their existing systems, allowing for a smoother traveling experience. Additionally, this data will also shed light on the role an airport plays within the community. Gathering data from passengers, local residents, businesses, and employees, airport community surveys address far more than just travelers. Let's briefly review the benefits of these surveys: Promote smooth travel: The survey will ask questions about the experiences of passengers using a specific airport, with the goal to understand what makes traveling from/to this airport easy, difficult, and anything in between. Airports can take this information and make improvements to their services, facilities, and other areas based on feedback straight from passengers. Community relations: Airports can engage both residents and businesses by conducting these surveys. The data will help them tackle community concerns, with common issues being noise pollution, impact on the environment, and so on. Community members will not only be able to share their thoughts, but they will feel their opinions matter by receiving a survey. Informed decisions: Airports stand to gain much by running surveys to gather feedback from the surrounding community. Using this feedback, airports can improve their marketing strategy, customer satisfaction rates, employee retention--the list goes on. If airport authorities chose to forego community surveys, they would miss out on key information that could drastically boost business efforts. To learn more about this important market research tool, check out this post by Emily Taylor: https://lnkd.in/eNue65im

Explore the differences between MaxDiff and Conjoint Analysis, their applications, and real-world examples in this insightful blog post. https://hubs.ly/Q02DnSBr0

Discover common employee survey questions to measure job satisfaction, engagement, and workplace culture. Improve your surveys with these frequently asked questions. https://hubs.ly/Q02D9GSZ0

Learn why these 10 famous brands depend on market research to enhance their marketing and product strategy, as well as strengthen relationships with customers. https://hubs.ly/Q02CXHkj0