Loverboy Inc. reposted this
A “pinch me” moment getting to speak at ADWEEK #SMW on behalf of Loverboy Inc. with the incredible Ashley Leuzinger (who I will argue was the most impressive speaker I’ve ever witnessed at a panel) and Caleb Simpson, one of my favorite creators on the internet. Special thanks to Will Lee for hosting our panel, and Sara Mogollón for thinking to include me!
This #SMW panel brought together creator Caleb Simpson, Aki Technologies’ Ashley Leuzinger and Loverboy Inc.’s Dylan Marino, who discussed how to craft authentic, personalized experiences that resonate amidst the noise, fostering relationships and driving innovation. "It's easy right now for a lot of marketers to think of social as one size fit all, they don't look at creators as individuals," said Leuzinger. "It really just comes down to real life influence and authenticity," said Marino. "There is a general consensus in the comments, weather someone cares or not cares," said Simpson.