Huxley

Since launching in Fresh Thyme Market we’ve loved meeting more people and sharing Huxley with them. If you’re in Minnesota and see us in store, stop by, say hi, and try some Huxley! #energydrink #huxley #superfruitenergydrink #functionalbeverage #newproduct #productlaunch

🌟 Had an absolute blast teaming up with Jim Olson on this episode! 🎙️ We had the pleasure of chatting with Allison Hohn from Naturally MN, diving into how independents play a pivotal role in enriching local food systems and how they can get involved with supporting startup CPG brands through their local Naturally Network chapter. 🌱✨ Huge thanks to Allison for taking the time to share her insights—you're a perfect fit for your role, and the brand community is incredibly lucky to have you on their side! 🙌 Looking forward to attending a future Naturally MN event. See y’all there! 🎉 Shout out to Simon Solis-Cohen at Huxley as an up and coming Startup CPG to keep your eyes on! 👀 🚀 #LocalFood #StartupSupport #NaturallyNetwork #Independents #CPG #Networking

Huxley is now available in all Fresh Thyme Market stores in Minnesota! 🎉 We're thrilled to be launching our Superfruit Energy Drink in their set and grow our retail footprint. #beverageindustry #beverage #startupcpg #freshthyme #freshthymemarket #launch

Day one at the Fancy Food Show in NYC. Come and check us out at booth #4615B in the Startup CPG section! #startup #starupcpg #energydrink #newproduct #fancyfood #fancyfoodshow #sfa #fancyfood2024 #beverage #newbeverage #functionalbeverage

We are so excited to be apart of the Startup CPG Pavilion at the Summer 2024 Fancy Food Show. Come experience a balanced boost of energy, hydration, and focus with our Superfruit Energy Drink at Tabletop #4615B. #energydrink #fancyfood #summer2024fancyfood #sfa #beverage #functionalbeverage #newproduct #startup #cpg #cpgindustry

I about fell out of my chair. What a honor for Huxley to be featured in SPINS's "CPG Disruption in 2024" report. We launched only 96 days ago and amazed to see how the industry has quickly embraced our movement to disrupt energy drinks for the better. We're proud to be the standard bearer for our special ingredient Cascara Superfruit. Big thank you to Scott Dicker and Gina Roberts for featuring Huxley in the report. Check us out on page 32! You can download it here: https://lnkd.in/gyK2Tcpq

Some folks think I am crazy. I am turning down opportunities for more retail doors every week for Huxley and only focused on retail in Minnesota (our backyard) for 2024. Why? We are 90 days old and have minimal brand awareness. Our focus is opening the right accounts and driving VELOCITY with early adopters. How? With a robust demo and TPR program. Example here is the amazing Lakewinds Food Co-op in Chanhassen, MN. They executed this outstanding display for us next to the registers (and their two other locations). Talk about an amazing billboard for Huxley. They didn't ask for anything in return and wanted to support us. This is how we are going to win. One store at a time. One customer at a time. Big thanks to Brian Kummrow and Vicky Kubes for being incredible partners at Lakewinds. #cpg #startupcpg #beverage #energydrink #innovation #patience

This is a BIG DEAL! Huxley is now available on Misfits Market! 🎉 This is a match made in heaven and an amazing opportunity for our 11 week old brand. Misfits Market's mission to reduce food waste and make high-quality food and beverage accessible to everyone is perfectly inline with our goals at Huxley. We're thrilled to be the first energy drink on the platform and provide their customers with a truly healthy way to get a spark of energy. We cannot wait to see how this partnership evolves!

Huxley is winning on shelf against the competition even at a higher price! This grocery store ordered only a week ago and placed a PO to restock. When I showed up only 3 cans of Tangerine were left. Mango and Strawberry sold out! The best part is our competitor on the shelf above had full facings (albeit one flavor sold out) that had been sitting there unsold even though they were on sale for over a whole dollar less per can. The consumer is showing us they want more Huxley.

Huxley has officially launched with lululemon this week! Our Superfruit Energy Drink is now available at the in-store cafe in the Mall of America location in Minneapolis. Looking forward to expanding to more of their cafes nationwide.