After 6 months in beta, my new company, Uptick, is now live.
Working in eCommerce and performance advertising in the last 10 years,
I was advising a lot of eCommerce brands and sellers about 1-click upsells.
When implemented the right way, I saw a 5-10% bounce in their total revenue, especially with Shopify.
I felt there was something more to this.
It was there. Raw, and untapped - a high buying intent.
There’s no higher buying intent for a user than right after they purchased an item. They have their credit card out, they’re on a "high", and they want to continue.
So I began researching what’s out there, after the 1-click upsell.
Not a lot.
Companies are pretty good at promoting their own items. But once that’s out of the way, they come up empty.
Seeing that ocean of opportunities, I became focused on monetizing thank you pages.
That’s how Uptick was born.
Uptick will change the way eCommerce brands view their revenue potential, and the way they collaborate with other brands.
Check out the new website and service:
https://www.uptick.com/