Theresa is our Brand Retail Strategist! In this role, she works closely with brands of all sizes to develop strategies that drive growth through increasing brand awareness, volume, and velocity. 💼 EXPERIENCE: "I started in the good ol' Prep Foods pizza station at WFM and worked my way up to Grocery Team Leader during my 6 years there. A few years later I joined Dirty Hands to open up the PNW region. Nearly 8 years later, and with the majority of my time spent as a Brand Manager, I am now working as the Brand Retail Strategist." 🌟 PROUD MOMENT: "I'm proud to be one piece of the puzzle in helping healthy food get into the hands of the public while simultaneously helping our partners grow!" ⛰ OUTSIDE OF WORK: "I enjoy spending my free time outdoors, whether in the mountains on a snowboard, bike, hike, or camping trip, or getting my hands dirty in the garden. In recent months my greatest joy is doing anything and everything with my husband our 4 month old son Wesley!" hashtag#dirtyhands hashtag#cpg hashtag#naturalfoodindustry hashtag#teammemberspotlight hashtag#teammembertuesday
Dirty Hands
Food and Beverage Services
Milford, Connecticut 8,163 followers
Whether it’s brokering, field sales, or merchandising - our hands have your back. CLICK 👇 TO CONTACT US!
About us
Dirty Hands is the industry-leading provider of contracted field sales, brokerage, and merchandising in the natural food industry. Our mission is to support the efficient growth of values-driven organizations through an “Of Service” approach to our Brand and Retail Partners, Our Employees, and Our Communities. We're your expert in brand building! Our brand partners get more store visits than anyone else in the industry and they get all of this at a national scale. No more worrying about out of stocks, promotions, or even getting on a shelf in the first place. ➡️ LEARN MORE: www.dhstoresupport.com ➡️ FOLLOW: #dirtyhands
- Website
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https://dirtyhands.com/
External link for Dirty Hands
- Industry
- Food and Beverage Services
- Company size
- 51-200 employees
- Headquarters
- Milford, Connecticut
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Sales, Merchandising, Customer Service, Reporting, Natural Food, Organic Food, Beverage, Brokerage, Field Sales, and CPG Retail
Locations
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Primary
13 Cherry St
Milford, Connecticut 06460, US
Employees at Dirty Hands
Updates
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Dirty Hands reposted this
A successful promotion takes preparation, communication, and execution. Whole Foods Market executes two promotional cycles each month - July A and July B for example. New promotions drop every other Wednesday and on this day stores transition their old displays for what is newly on sale. Knowing this, a successful promotion begins two weeks prior to change over. During this time, it's imperative that decision-makers in store are aware of what’s coming on sale, what kind of sale it is (TPR, National Off Shelf), and what has been agreed upon in the buyers office. This information helps stores plan more effectively to ensure they are meeting global directives, while flexing their own in-store autonomy. It also ensures your brand is top of mind when store leadership is deciding what brands will go where. Communicating the information once is not enough. It takes weekly reminders and consistent check-ins to ensure that your brand sees the greatest ROI on the promotional spend. The difference between a successful promo and an unsuccessful promo occurs here, in the preparation and communication stage. The execution - the building of displays, the hanging of sales tags, the managing stock levels throughout the whole promotion - is equally important but good execution means nothing if the right people aren’t prepared and informed. The holy grail of promotional execution is when stores build displays and position your brand in prime position prior to the promo dropping. That’s what we see below for our partners at LOVE CORN. This beautiful display at a POP next to the registers is built and ready to go for Wednesday's price change. Fortunately for them, they get two more days of eyes and interest in a prime location, which will only drive their velocities heading into July A. This display is a result of preparation, communication, and some beautiful execution. It takes being present getting dirty to secure, but there’s no doubt - this display is clean. Great job, Chava! Dirty Hands
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Meet Jack Neeley 🤝 Jack is our Midwest Regional Sales Manager! He helps our brands acquire, retain, and expand business at key retailers in the Great Lakes like Meijer and Fresh Thyme. 💼 EXPERIENCE: "I got my start stocking shelves at Meijer in college. There I learned the basic industry jargon, as well as the value of good merchandising and how great of an effect it can have on a brand's performance. In September 2020, Grant Burgess hired me as his first employee at Burgess Strategic Advisors (BSA). I did a bit of everything: helping with category review submissions, managing and setting up items and promotions with distributors, and calling on just about every small to medium-sized account at one point or another. The broad range of tasks and rapid growth of the company helped to accelerate my development as a competent professional in the industry. In my current role, I help to acquire, retain, and expand our brands' business at key retail chains in the Midwest like Meijer and Fresh Thyme." 🌟 PROUD MOMENT: "Mergers can be challenging for everyone, but they also present unique opportunities. I thrive on well-structured systems, and while the merger of Dirty Hands and BSA initially disrupted mine, it pushed me to innovate and improve. Through quick thinking and an adaptive mindset, the merger has enhanced my strength and resilience." #dirtyhands #cpg #naturalfoodindustry #teammemberspotlight #teammembertuesday
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Meet Salleigh Knox 🤝 Salleigh is our Associate Director of Brand Strategy! She specializes in strategic management that drives tailored growth for our brands at different stages in their lifecycle. 💼 EXPERIENCE: "I'm the person who studied Food & Nutrition and managed to pursue a career related to my field of study! Starting as the first employee at an extra-scrappy food startup, advancing to a headquarter buyer, and navigating through various brand management positions, these roles have equipped me with the expertise to effectively advise brands, forge successful retail strategies, and surpass revenue targets on a national scale." 🌟 PROUD MOMENT: "The development of Brokerage has been an unparalleled journey! Working with a team that shares a deep passion for our brands and vision for top-tier brokerage has been both challenging and fulfilling. Witnessing the progress of our long-standing partners, who have adapted through various phases of our brokerage, and our continued commitment to their growth, is incredibly gratifying. When a brand is successful, I feel successful." ⛰️OUTSIDE OF WORK: "Outside of work, I love to be outdoors! Whether it is hiking or paddleboarding, when the weather in nice in Seattle, you can catch me outside. I love to travel with my family and experience different cultures and see our amazing world. A trip we're looking forward to is the Olympics this summer, we're excited to get back to France and experience the Summer Games live!" #dirtyhands #cpg #naturalfoodindustry #teammemberspotlight #teammembertuesday
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We're so excited to see everyone at Expo West this week. In case you missed your chance to sign up, click the link below and we'll make sure to stop by and say hi wherever you are at the show 👇 https://lnkd.in/ejbrU4ra & A HUGE thank you to our amazing team for never being afraid of a little dirt 😉
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Are you curious about what the best strategy is for your brand? ⏰ Join us in ONE HOUR to get your strategy questions answered by industry experts Will Ahearn and Grant Burgess 👇 GRAB YOUR SEAT HERE: https://lnkd.in/e_mPRqQu
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Dirty Hands reposted this
Big love to the Dirty Hands team for these beautiful displays of our partner Tortilleria Mi Niña. Nothing says Big Game like case stacks of chips! #naturalproducts #offshelfdisplays #merchandising
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Big News!! We're expanding coverage in Sprouts Farmers Market!
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Get all of your CPG strategy questions answered this Friday at 1pm (EST)! 👉 How can brands effectively allocate their resources to maximize ROI? 👉 What are the key factors to consider when deciding whether to focus on a specific channel or region, versus expanding nationally? 👉 What are the typical costs associated with launching a brand in different distribution channels, and how can brands mitigate these expenses? 👉 AND MORE... Can't make it? No worries - sign up anyway and you'll get the recording sent directly to you.
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🚨Join us February 16th at 1pm (EST)!🚨 Industry experts, Will Ahearn and Grant Burgess will explore the shifting landscape of brand strategy in the CPG industry. Learn how to build a strategic path to market for your brand in this new era. Discover invaluable insights on optimizing your financial resources and identifying the markets that offer the most substantial return on investment, ensuring your brand's success in the ever-changing world of CPG. Don't miss out on this opportunity to revolutionize your approach to CPG strategy and make wiser, more informed decisions for your brand's growth. Grab your virtual seat here 👇 https://lnkd.in/e_mPRqQu
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