On Wednesday, August 22nd, don't forget to join experts from Digitas and Vox Media as they dive deeper into these findings and other insights from the latest custom research “Human-Minded Creativity in a World of AI.” Register here: https://lnkd.in/eRkrFZ8g
Digitas North America
Advertising Services
Boston, Massachusetts 204,932 followers
The Networked Experience Agency
About us
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
- Website
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https://www.digitas.com
External link for Digitas North America
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Boston, Massachusetts
- Type
- Public Company
- Founded
- 1980
- Specialties
- digital media, creative development, user experience, digital strategy, social media, mobile marketing, customer experience, mobile app development, media buying, SEO, UI, strategy & analysis, content strategy, performance marketing, Search, and Design
Locations
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Primary
40 Water St
Boston, Massachusetts 02109, US
Employees at Digitas North America
Updates
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Introducing Crocs Mad Lab! Crocs fans are Mad creative, taking self-expression to a whole new level. To help them unleash their wildest ideas, Crocs created the ultimate digital playground where imagination knows no bounds. Welcome to the first-of-its-kind digital playground, where your weirdest, wildest energy is the catalyst for creation. Through a series of personality questions, our proprietary AI transformAs your unique answers into collectible 3D art that truly represent YOU (it’s called a BbitzTM). Congratulations to our partner Crocs for celebrating creativity and individuality with their community. And thank you to our partners from Publicis Media #PMCI team. Start creating for yourself at the link below. Play: crocsmadlab.com #CrocsMadLab #Creativity #Innovation #NetworkedExperiences #Client
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Huge thanks to Antoinette S. and Digiday for featuring our Chief Media Officer Megan Jones! The fusion of intelligence and innovation is at the heart of everything we do at Digitas—manifested through initiatives like Share Worthy and Trending (S.W.A.T) and Digitas AI, which permeate our extensive media offerings. It's amazing to see our team's hard work being recognized. Check out the article for Megan’s story and more media insights! Read here: https://lnkd.in/eZYwTnGJ #Innovation #AI #Digitas #NetworkedExperience
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Now that AI has entered the feed, chat, and boardrooms—becoming an increasingly more powerful tool in our creative arsenal—how can brands and creators leverage it without sacrificing the originality that only human creativity can provide? Join the Digitas and Vox Media webinar on Thursday, August 22 at 3 PM ET for a deeper dive into their new, custom research, "Human-Minded Creativity in the Age of AI.” We’ll explore the future of creativity and share practical strategies for crafting authentic content that resonates in today's AI-driven landscape. Register here: https://lnkd.in/eRkrFZ8g During the session, hear from: Atit Shah, Chief Creative Officer, Digitas NA Ali Amarsy, Chief Strategy Officer, Digitas NA Dana Belanger, SVP, Strategic Intelligence, Digitas NA Zach Kazin, Senior Director, Content Partnerships, Vox Creative at Vox Media
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With 81% of people questioning whether the content they see online is real, Digitas and Vox Media partnered up to explore what it means to be creative in today's increasingly AI-obsessed culture. The new custom research, “Human-Minded Creativity in a World of AI,” tapped the mindsets of creators and consumers to understand the future impact of AI’s influence on creativity, offering brand insights on how to create and connect in today's networked world. Check out the full report for more detailed findings here: https://lnkd.in/gbsJAf_j
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The 2024 Olympics have seen a dramatic rise in viewership, with NBCUniversal reporting over 28 million daily viewers—a whopping 80% increase from Tokyo❗😱 In this edition of The Dose, our very own Chief Unicorn, Amy Worcester Lanzi, decodes how brands are tapping into virtual concessions, social and influencer collabs, culturally enriched commerce experiences, and more. Read and subscribe below. 🌎 🌍 🌏 🏆 #NetworkedExperiences #Commerce #Olympics #socialmarketing #influencermarketing
2024 Olympics: Engaging Viewers Like Never Before
Digitas North America on LinkedIn
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Women athletes are at the forefront of sports marketing, breaking barriers and making history, and we want to talk about it 💪. Tune in to the convo on our LinkedIn Live webinar featuring Digitas' Ali Amarsy & Danisha Lomax, along with special guests: Heather O'Reilly, 2015 FIFA Women's World Cup winner, and 3-time Olympic champion & Alicia Mutrie Madden, Director of Media at Titleist at Acushnet Company. We will cover how women are propelling the game from conversational moments to a true movement and how brands should join in. Mark your calendars for August 7th at 12:30-1 pm EST! #NetworkedExperiences #SportsMarketing #WomenInSports #WomenAthletes #Olympics
How Women Athletes Are Shaping the Future of Sports Marketing
www.linkedin.com
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Our webinar “Game Changers: How Women Athletes Are Shaping the Future of Sports Marketing” is happening soon and you won’t want to miss it! Tune in to the convo on August 7th at 12:30-1pm EST with: Heather O'Reilly, 2015 FIFA Women’s World Cup winner and 3-time Olympic champion Alicia Mutrie Madden, Director of Media, Titleist Danisha Lomax, Head of Client Inclusivity and Impact, Digitas Ali Amarsy, Chief Strategy Officer, Digitas Register here: https://lnkd.in/enSSD47b
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Google announced it won't be deprecating cookies after all 🍪! Our Head of Investment, Liane Nadeau spoke to Beet.TV sharing her thoughts about this big news and what it means for the future. She said, "Google announced that they would not be deprecating the cookie which was both a surprise to everyone and a surprise to no one. I see it as both a good and a bad thing... as it helped advertisers look at identity from a true people-based perspective. As we think about solutions like Epsilon’s COREID, they know exactly who an individual is, and cookies can help complement how we find those people. " Watch the interview here: https://lnkd.in/ec5Vjkm5 #Cookieless #Google #Data #NetworkedExperiences #BeetRetreat #BeetTV #Data
Beyond Hyper-Personalization: Digitas’ Nadeau On Finding A Role For Cookies And IDs
https://www.beet.tv
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BTS isn't just a global music sensation; they're marketing geniuses too! Chelsea Real, VP of Social Strategy at Digitas, spills the tea on why BTS followers form deep bonds with “ARMY” and how their incredible fandom should be the gold-star blueprint for marketers everywhere. Read her POV on Advertising Week: ✨💡https://lnkd.in/eSFirHDu #SocialStrategy #BTS #NetworkedExperiences #Fandom #Celebrity
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