We are basking in the glow of some Unicorn magic this morning! 🦄🚀 We love seeing Digitas ranked as the #1 Global Creative Agency in Campaign UK's 1H New Business League roundup. Congratulations to our connected Global Unicorn Network, who are tirelessly united in our approach to deliver innovative and magnetic experiences across our global Digitas footprint for our clients; the results are undeniable. A special shout out to our sister agencies across Publicis Groupe, who have collectively claimed all four top slots, including Pub Luxe, Publicis Worldwide, and Leo Burnett. Securing such coveted positions is no less than conjuring up spectacular Unicorn magic. Here's raising a toast to this magical moment and looking forward to bringing more Networked Creativity to our clients. Congrats to our Creative Leaders, and Global Leadership! Atit Shah, Amy Worcester Lanzi, Linda Piggot, Brad Blackmon, Sam Hawkey, Monica Gadsby, Ian Loon, Jennifer Berry, Josephine Gerves, Kareem Monem, Davy Rennie, Sonia Khurana, Paresh Maru, Brian Ng, Sandy Wu, Unny Radhakrishnan , Gavin Cranston #creativecampaigns #content #networkedexperiences #digitas #digitasnetwork https://lnkd.in/gZ2Frkxs
Digitas North America
Advertising Services
Boston, Massachusetts 204,185 followers
The Networked Experience Agency
About us
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
- Website
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https://www.digitas.com
External link for Digitas North America
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Boston, Massachusetts
- Type
- Public Company
- Founded
- 1980
- Specialties
- digital media, creative development, user experience, digital strategy, social media, mobile marketing, customer experience, mobile app development, media buying, SEO, UI, strategy & analysis, content strategy, performance marketing, Search, and Design
Locations
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Primary
40 Water St
Boston, Massachusetts 02109, US
Employees at Digitas North America
Updates
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Judging the Shorty Awards for Impact AGAIN?! At this point, it’s Judge Ariel Sims 🙌 Congratulations!
It’s always an honor to witness the inspiring work and moments in digital storytelling for purpose-driven work. I’m excited to return as a judge for this year’s Shorty Awards for Impact! The next submission deadline is August 29th. Learn more about the categories and submit your work here: https://lnkd.in/gqfiD-QW
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"By 2025, social media spend is expected to reach $186 billion, exceeding global linear TV ad spend for the first time, with influencer marketing as its fastest-growing segment." - Publicis Groupe Release In other words, if you're not leading, you’re losing. At Digitas, we believe in transforming social tactics into social businesses, enabling brands to win in a networked world. We're thrilled to welcome Influential into our Publicis Groupe family, strengthening our intelligence, innovation, and influence in today’s socially-native world. Combined with Epsilon identity assets, we're better positioned than ever to drive growth for our clients. #socialtransformation #socialmarketing #influencermarketing #socialcommerce #networkedexperiences
Today, Publicis Groupe announces the acquisition of Influential, the world’s largest influencer marketing agency and platform, which helps brands authentically connect to audiences by developing, deploying, and optimizing creator-driven digital campaigns. Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M followers, are at the service of 300 brands around the world. The combination of the Groupe’s existing offerings and scale, Epsilon’s unique data and identity assets, and now Influential’s platform and network will create the industry’s leading ID-driven influencer marketing solution. Arthur Sadoun, Publicis Groupe CEO, said: “It is a great pleasure to be welcoming Influential to the Publicis family. Beyond its proprietary AI-powered platform, 100 billion data points, unrivalled network of over 3 million creators and access and data on 90% of influencers with 1M followers, Influential is above all an outstanding team of talent at the very cutting edge of their sector. With the new creator economy set to exceed linear tv on adspend in the next year, thanks to Influential we are able to fully embrace its outsized influence and put it at the service of all of our clients. Not only does this acquisition mean we will take the leadership of Influencer marketing. It also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allow us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects, and engage with them on a one-to-one basis, wherever they are, both online and offline. It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.” https://lnkd.in/gv9RKxPZ
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We're thrilled for Melíssa Harden, VP Group Director, SEO, speaking at Affiliate Summit East — SOS from SEO! 🎉 Catch her in NYC on July 29th - 30th. More information linked below.
I am excited to be speaking at Affiliate Summit East — SOS from SEO! Join me there July 29 - 30 in NYC. P.S. - you can get 20% off your ticket with the code ASESPEAKER20. https://lnkd.in/gr_XsngT
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A massive thank you to Disability:IN for recognizing Digitas as a top-scorer on the Disability Equality Index. We are so honored to be recognized as a Best Place To Work for Disability Inclusion. Also, congratulations to our Publicis Groupe sister agencies, Publicis Sapient and Publicis Media for also receiving this amazing accolade, as well as some incredible clients who shined. Learn more about the Disability Equality Index at https://lnkd.in/e66Chtj #DisabilityInclusion #DisabilityEqualityIndex Image description: The Digitas unicorn on top of the words Digitas named best place to work for Disability Inclusion. Below the unicorn is the logo for the Disability Equality Index, with the letters DEI stacked on the left.
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Ready to sip sip ☕️? There’s a new episode of Spilling the LoyalTEA with Melissa Berger and Brad Blackmon, featuring special guest Shamba Schmidt, CLMP, Vice President Sales, Solution Consulting at Epsilon. They dig into how brands can create personalized customer experiences using data-driven strategies—that’s just a taste! Listen below to find out all the juicy details. 🎧 Spotify: https://lnkd.in/g679r-Vi ▶️ YouTube: https://lnkd.in/gDXugUcJ #NetworkedExperiences #Podcasts #Loyalty #CRM #AdressableRelationships
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If you haven’t noticed by now, the comment section is where the real magic happens! 🗣️ ✨ Ameera Masud, our amazing Associate Director of Social Strategy, wrote an insightful piece on how authentic feedback is winning consumer trust on social media. To build true fandom, brands should let their communities take the spotlight in brand experiences and design campaigns and products that truly listen and respond to feedback. Read more on Advertising Week: https://lnkd.in/eEAxib2T #SocialStrategy #SocialMarketing #SocialTransformation #Deinfluencing #CommunityEngagement #Digitas #NetworkedExperiences
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🌟 Another must-read from our very own Danisha Lomax, Head of Client Inclusivity! 🌟 Danisha authored a thought piece for Campaign US, exploring the intersection of Afrocentricity and Generative AI, and challenging us with ways to ensure the future of AI is inclusive and diverse. Read here: https://lnkd.in/ehHK3E88 #AI #TechDiversity #InclusiveFuture #DataScience #Afrocentricity
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Megan Jones, our Chief Media Officer, is just casually making history over here! She was named a 2024 Campaign US 40 over 40 honoree and is an inspiration to us all. Congratulations from your fellow Unicorns! 💪 🎉. Read the announcement here: https://lnkd.in/editYKx4 #CampaignUS #Campaign40over40 #Awards #Digitas #NetworkedExperiences #Integratedmedia #media
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Missed our latest Shoppable Video webinar? No worries, we've got you covered. You can swipe through the deck below or watch the recording by clicking on this link (pc: d1g1tas*): https://lnkd.in/eT3d87yj In a rush? Download the presentation for later. Click on the full-screen button at the bottom of this post, then click on the download button in the upper right corner. A big thank you to our Commerce experts - Head of Commerce Christa Klausner, Alexandra Goidel, and Sophie Tahiraj - for contributing excellent examples of shoppable video integration. #NetworkedExperiences #Commerce #Shoppable #Webinar