As a veteran from the “endpoint security wars” for nearly 20 years, I’ve always recognized the critical importance of competitive intelligence throughout my career. From my early days as a sales engineer, through roles as sales rep and sales management at McAfee and Intel Corporation to my evolution into product and technical marketing at Cylance Inc. / BlackBerry and now at DigitalEra Group, understanding market dynamics has been essential.
I vividly recall eagerly reading the weekly digests compiled by Alysse Nockels and her team at McAfee. These summaries provided a concise overview of the competitive landscape, highlighting successes, failures, and key market insights. They were invaluable for maintaining a high level of awareness about our strengths, weaknesses, opportunities, and threats.
So, when I saw Alysse’s name as one of the authors of this book, I immediately added it to my reading list. Having just finished it, I can’t recommend it highly enough, regardless of your industry.
The authors present a wide range of competitive intelligence topics from defining concepts, how to build a team, ethics, reporting, etc. with clarity and precision. Their pragmatic approach is full of actionable, high-value information, making this book a must-read for anyone involved in roles that require to provide market insights for their board and/or C-suite, as well as for those operating in the field on highly competitive environments.
#CompIntel #UnsolicitedBookRecommendation
