The Digital Shelf Institute

💡 The key to engaging and converting customers lies in creating a true omnichannel retail shelf. Brands must move beyond just winning the digital shelf and focus on integrating their in-store and online experiences seamlessly. In a recent episode of the "Unpacking the Digital Shelf" podcast, Paul Brenner from Vibenomics, a Mood Media company and Nate Pinkston from Microsoft Retail Media discussed the importance of cross-channel measurement in driving better omnichannel results. 🌟 By combining Vibenomics' in-store digital advertising solutions with Microsoft Retail Media's AI-enabled tools, brands can create a more connected customer experience and drive better results. Their collaboration on beta tests has shown that bridging the gap between retail media and in-store shopper marketing can lead to a 40% increase in spending per household and a 50% increase in share of category. 📈 The key is to provide brands with the right data and measurement tools to make informed investment decisions. To succeed in the evolving retail landscape, brands and retailers must work closely together to digitize the physical shelf and extract more value from retail media. By integrating in-store experiences into joint business planning and focusing on cross-channel measurement, brands can drive more effective retail media marketing. Join the movement towards a more integrated retail experience. Let's close the cross-channel measurement gaps and revolutionize the way we think about retail media together. Check out our blog for more! ⤵ #RetailMedia #OmnichannelStrategy #DigitalTransformation

📣 McCormick & Company is looking for an eCommerce Manager EMEA. To learn more about this and other open positions in the #ecommerce space, check out our job board!👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf

🤩 the LEGO Group is looking for a Vice President, Global Media Activation. To learn more about this and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf

💥 KraftHeinz is looking for a Director, Creative Effectiveness To learn more about this and other open positions in the #ecommerce space, check out our job board!👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf

💫 Constellation Brands is looking for a Martech Analyst, Digital Shelf To learn more about this and other open positions in the #ecommerce space, check out our job board!👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf

Folks, we live in a VUCA world: volatile, uncertain, complex, and ambiguous. To thrive in this environment, transformation by inches will simply not be enough. Leaps are required. Seven mind leaps, in fact, according to best-selling author Steve Dennis. ✍ His new book, Leaders Leap: Transforming Your Company at the Speed of Disruption is a primer of the transformations leaders must make to be able to drive the vision, course, and speed required to be remarkable. Steve joined the podcast to lay out the core tenets in his clarion call of a book. 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #digitalleaders #digitalmarketing #ecommerce #podcast #omnichannel #retailers

🚀 The Estée Lauder Companies Inc. is looking for a Director, Retailerdotcom - Clinique North America To learn more about this and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf

🌍 Just back from the Cannes Lions Festival of Creativity, where Lauren Livak Gilbert had some amazing conversations about the future of marketing and commerce. Themes like personalization, the creator economy, and operational excellence were front and center. 🎧 Join podcast host Peter Crosby for more👇 #digitalleaders #digitalmarketing #ecommerce #podcast #omnichannel #retailmedia #MarketingTrends #DigitalTransformation

💫 In this week's blog, John Carroll, President at Acosta Group and former Coca-Cola and P&G executive, looks ahead to the future of the CPG industry. In a recent podcast episode, Carroll discusses the importance of strategic planning amid economic uncertainty to drive growth in 2024. From handling inflation-driven promotions to maximizing retail media investments, he highlights key strategies for success. Check out the full blog post for more on navigating the landscape of consumer packaged goods! 👇 #CPG #RetailMedia #StrategicPlanning #DigitalShelfSuccess 🛒

🗂 Is your brand currently operating with separate joint business plans for marketing and sales? This approach can unintentionally harm your organization by creating silos within the team and making it difficult for retailers to navigate who to speak with. It can also stifle #omnichannel campaigns and brand experience cohesion. It's time to merge those conversations and align your strategies. Here are some tips to get started: ✅ Identify who is leading each joint business plan ✅ Bring those teams together to understand who to coordinate with at the retailer ✅ Educate teams on the importance of including ecommerce and retail media in the same joint business plan as brick-and-mortar plans ✅ Map out a timeline that meets both teams’ needs ✅ Loop in finance to align on the budgeting plan We've teamed up with Microsoft Advertising to release a new report featuring insights from 14 top brands and retailers on how they approach JBP. Download our report now for more tips and a practical rubric for efficient collaboration. ⤵ #JointBusinessPlanning #CollaborationIsKey #RetailSuccess #BestPractices #JBP #marketing #strategyintegration