Digital Media Solutions

Today we celebrate 20,000 LinkedIn followers! Team DMS will continue to provide you with the latest industry news, best practices, case studies and other awesome resources as you aim to scale your successes and maximize your digital advertising results. Follow our page for the latest industry insights, best practices and reminders for upcoming live and virtual events! #digitaladvertising #digitalamarketing #performancemarketing #data #consumerinsights

When a group of leading regional higher education institutions needed to improve their lead quality and application rates, DMS answered the call. 📖 DMS conducted regular performance evaluations to optimize campaigns using its proprietary lead management technology, Sparkroom, alongside third-party inquiry campaigns, display ads, and CPC strategies. The institutions gained a 32% year-over-year increase in their application rates and a 3.4% reduction in CPA. Contact DMS today to boost your enrollment campaign success! https://lnkd.in/eiA_W69Z

Join DMS as an Inside Sales Representative! Are you a stellar communicator with a knack for spotting sales opportunities? Our team is on the hunt for top talent like you! 🌟 We want to hear from you if you're results-driven and ready to take the next step in your career. Click the link below to learn more and apply today. Your future in sales awaits! 💼📊 #SalesJobs https://lnkd.in/eQQ7cBSE

5k, 10k, half marathon, full marathon. Triathlon, sprint up to Ironman. Century rides and more. There are a lot of ways to test ourselves physically, and I know many of us in business like to participate in these events. I have done my fair share. Some results are better than others. No matter what goes on during the race, I have always made it a point to finish strong and run through the finish. I am not alone in this; many of you know exactly what I am talking about. You struggle through those last few miles, not knowing if you can make it any further, only to see that finish line and Boom!! You have this burst of energy and strength to sprint for the finish and you look great doing it. Well, to all of you who like to finish strong, I applaud you. 👏 As we enter Q4, the finish line for the year is in sight, and at DMS, we’re more determined than ever to cross it with strength and momentum. In business, as in a race, it’s not just about reaching the line — it’s about running through it, pushing through challenges to achieve or exceed our goals. But finishing strong doesn’t happen by chance. It takes a game plan: hitting checkpoints, assessing and recalibrating, measuring progress against KPIs, and, when needed, making adjustments and pivoting. For us, hitting a checkpoint and assessing where we are means we look at both the macro and micro factors at play. We’re looking at the big picture — the broader market dynamics — and aligning it with how our business fits into this ever-evolving landscape. We just hit the start of Q4 on Tuesday, and this is when we enter that final phase, the sprint for the finish. We kicked off our quarter this week with our DMS Players calls. This is our checkpoint where we recalibrate and make sure that the DMS team is focused, ready and eager to make the most of this final quarter. We’ll continue to work closely with our partners, adapting and innovating as we push to not only meet our goals, but exceed them. Let’s finish 2024 strong and run through that finish line together. #AdvancingDMS #AdvancingDMS.com #FinishStrong

🎉Congratulations to Imani Edusei and James Converse on winning the DMS People's Choice Awards for September!🎉 Your support and dedication make a remarkable difference to our team. We are grateful for your efforts and truly value all you contribute, and we look forward to supporting your exceptional work! https://lnkd.in/d5dRa7VH

Remember when "Google it" was your go-to for everything? It wasn't that long ago! Lately, it feels like Google search doesn't always hit the mark like it used to. Users are frustrated, and that means brands are feeling the pinch too. Traffic is down, engagement is slipping, and marketing strategies are starting to miss the mark. So what’s changed, and how can brands adapt to this shift by partnering with performance marketing experts like DMS? We’ve got the scoop in our latest article — check it out! https://lnkd.in/eNzxi2Fr

DJ Swanepoel, our SVP of Marketing Technology, offers his perspective on why he believes DMS is ready for the future of the industry📈: "The rapid growth of data, coupled with recent advancements in large language models (LLMs) and AI, is unlocking new possibilities for micro-level personalization. With DMS' robust data infrastructure and AI and machine learning expertise, we are uniquely positioned to capitalize on these opportunities and deliver even greater value to our clients." Contact DMS today to discover how we use advanced technology and data to boost client success! https://lnkd.in/d5dRa7VH

It's Milestone Monday!🎉 Congratulations to: 👏Jordan Fraley, 3 years with DMS! 👏Edward Goldblatt, 5 years with DMS! Thank you for your commitment to DMS, we appreciate your hard work! https://lnkd.in/d5dRa7VH

My thoughts are with the DMS team and everyone else impacted by Hurricane Helene this past weekend. This is especially personal for us at DMS, as we have a significant presence in the Southeast, primarily in Clearwater, Florida and surrounding areas, where our headquarters and many team members, valued clients and partners are located. I want to take a moment to acknowledge and thank everyone in this region for their resilience and dedication. We stand with you, and your well-being and safety remain our top priority. We also recognize how a weather event like this can affect the P&C carriers we support. We’ve seen how quickly the P&C carriers have to pivot. When disaster strikes, loss ratios spike and marketing efforts often pause as focus turns to the welfare of the affected communities. In these moments, agility is key. Our strategies enable carriers to turn off marketing as they prioritize safety and support – and then quickly turn them back on at the right time. To our clients: we are here for you. Across DMS, our focus is with our people and the people we serve – our clients, partners, employees and the communities in which we live and work. That’s what truly matters. Looking ahead, together we’ll rebuild our communities and focus even more on advancing our mission to innovate, adapt and drive results. #AdvancingDMS

A leading travel deal website faced a decline in performance due to a stale email subscriber list. To address this, they partnered with DMS to expand their subscriber base and attract more high-intent consumers. ✈️ The DMS team utilized branded ads across several DMS owned-and-operated websites to target specific demographics interested in travel deals. This strategy resulted in a 32% increase in email open rates and a reduced cost per subscriber, achieving the client’s objectives. Want to see growth in subscriber and conversion rates? Contact DMS today! https://lnkd.in/e_2MDdWZ