Digital Health Coalition

PatientPoint Receives Global Recognition at 45th Annual Telly Awards PatientPoint®’s health education video content honored includes animated and live-action styles across multiple healthcare specialties. Read Now:https://lnkd.in/da-9hBT7

Prescription Abandonment Hurts  Timely by DrFirst The latest infographic uncovers the startling impacts of prescription abandonment and offers practical solutions to ensure patients stay on track with their medications. Read here:https://lnkd.in/d8T-fRr3

As Access Declines, Connected Engagement Creates an Edge  Veeva Systems Biopharmas are finding new ways to maximize their time with HCPs by prioritizing relevance and timeliness over reach and frequency. The latest Veeva Pulse Field Trends Report reveals a 15% decline in HCP access. Despite this decline, connected engagement models — where sales, marketing, and medical work seamlessly together — enable biopharmas to extend the conversation with customers, increase the response time to meet HCPs' needs, and improve treatment adoption. Read the report. Learn More:https://lnkd.in/ePkHzRfw

Have you ever been asked "How can we improve HCP targeting by analyzing the patient experience?" Answers to this and other questions are a part of the recent HCP Data Innovations research report. Dylan Rogers at Medscape and other experts share insights in this free download https://lnkd.in/dabZSKKN

How Pharma Can Harness Education to Transform the Health Journey People living with chronic conditions need clear, comprehensive health resources that anticipate their needs. Dive into Healthline Media's latest feature in Fierce Pharma, exploring how pharma brands can harness the power of education and support toward healthy outcomes. Read Now:https://lnkd.in/ep9rjqEg

Are you subscribed? Readers last month got a sneak peek of the content from the DHC Summit at Amgen https://lnkd.in/eeeD53Y

How would you answer the question "What is your process to identify potential social media influencers"? Let us know by taking this brief survey, and we will share the (anonymous) final results with you. https://lnkd.in/dcDPStF3

4 Questions to Ask Partners Amid the Rapidly Evolving Privacy Landscape  Phreesia As new regulations go into effect and the FTC continues strong enforcement within healthcare and technology sectors, it’s crucial to ensure that your partners and vendors prioritize privacy and consent. Read this blog post for key questions to consider when evaluating vendor consumer tactics. Read Now:https://lnkd.in/dxszp_xX

Align HCP and DTC Marketing to the Patient Journey for Better Outcomes   OptimizeRx Siloed HCP and DTC marketing efforts can complicate patient-provider interactions. Our 2024 independent physician survey reveals that 70% of physicians find aligned information streamlines care, yet only 13% experience it. Synchronizing marketing approaches through a patient-centric approach yields faster therapy starts, better brand adherence and increased commercial impact. Explore the full survey results to learn about this untapped opportunity. Learn More Now:https://lnkd.in/dv8e2-kc

HCP Data Innovations On May 22, 2024, a roundtable discussion on HCP Data Innovations brought together industry leaders from CMI Media Group, eHealthcare Solutions, Medscape, OptimizeRx, PulsePoint, PurpleLab, and executives from various pharmaceutical and biotech companies. The event addressed the evolving challenges and opportunities in HCP data innovation, emphasizing the transition to a cookieless future, fostering industry collaboration, and integrating advanced technologies like AI and machine learning. This summary synthesizes the key insights and strategies shared during the discussion, highlighting common agreements, necessary actions, and future predictions. Download here:https://lnkd.in/dabZSKKN