Join the live webinar on October 22 to learn how Slack connects ad sales, marketing and operations to increase efficiency and sell more. Sponsored by Slack.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
-
http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
-
Primary
New York City, US
-
Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
Updates
-
Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce #marketing company that helps guide marketers on how to best reach consumers in online and offline shopper ecosystems. With more than 1,000 employees in 14 “hubs” across the world, there are various estimates of the firm’s annual revenue — somewhere between $75 million and $185 million. Publicis already has made several investments to strengthen its core abilities in commerce, retail media and commerce media in general, with the acquisitions of Profitero in 2022, CitrusAd in 2021 and, of course, Epsilon in 2019. To say it’s long been a focus for the French-owned holdco feels almost like an understatement.
Publicis buys Mars United Commerce to solidify its prowess in connected commerce
digiday.com
-
To stand out and overcome mounting competition in retail, #popup shops have become part of marketing strategies for brands looking to deliver unique experiences to customers. The word-of-mouth buzz and limited availability that come with pop-ups build excitement for brands and their products, and help them establish long-term customer-brand connections. In a Digiday Research survey of 60 brands, one-third of respondents (33%) said their brands were investing in pop-ups as part of their marketing for the fall. #retail
How food and beverage startups are leveraging pop-ups for product marketing
digiday.com
-
As #retailmedia grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders from brands like Bayer, Mondelēz International and Clinique spoke about how they approach different retail media channels. It’s a sentiment felt by many of the attendees, as well. During the one-day event, Digiday Media held a snap survey to understand participants’ current views and pain points with retail media. Many were juggling multiple channels. In fact, 35% said they were investing in five or more retail media networks. #retailmedianetworks Story by Cale Guthrie Weissman
Snap survey: How brands' retail media strategies are maturing
digiday.com
-
Programming a live 24/7 #streaming channel is no easy feat. That’s 168 hours to fill each week. So NBCUniversal’s Spanish-language network #Telemundo has sought to be savvy with how it programs Noticias Telemundo Ahora, the live 24/7 free, ad-supported streaming TV news channel it debuted in May. Having devised the idea for the channel in 2021 and then begun developing it in earnest last year, “we very soon realized that we couldn’t launch the FAST channel just with one hour of original content,” said Telemundo’s senior director of news digital Marta Planells on stage during the Digiday Publishing Summit last week. Story by Tim Peterson
How Telemundo is using TV, digital and streaming originals to program its live 24/7 FAST channel
digiday.com
-
Unilever’s assignment of media duties following a comprehensive global media review feels a bit like an episode of Oprah: you get an assignment, and you get an assignment, and you get an assignment! On Monday evening, the consumer packaged goods giant announced the distribution of its global media business to pretty much each of the Big Six holding companies: WPP, Omnicom, Publicis, Interpublic Group (IPG), dentsu and Havas. Story by Michael Burgi
In the wake of Unilever's media agency assignments, whatever happened to streamlining?
digiday.com
-
After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam. At the moment, #Roblox is hiring for eight advertising roles across the company that would support that endeavor, including ads-focused job postings on the Roblox website for a director of engineering, principal software engineer and principal product manager. Across the board, listed salaries for the jobs begin at roughly $200,000, going up to $440,000 for the most senior roles. #programmatic In this piece by Alexander Lee, we speak to Nina Mackie of WeGame2, Marcus Holmström of The Gang, and Kyle Dozeman of PubMatic.
Roblox is starting to take programmatic advertising more seriously
digiday.com
-
Users are more likely to interact with content that feels natural and valuable, increasing time on site and higher engagement levels. Sponsored by Zeropark.
How digital publishers are tackling the biggest industry challenges of 2025
digiday.com
-
Digiday’s Advertising Week Briefing is back covering all the industry buzz, trends, recaps and insights from top sessions. Sign up to receive this briefing straight to your inbox as the event unfolds.
Sign up for Digiday's Advertising Week Briefing
digiday.com
-
The Department of Justice is spearheading efforts to break up Google, accusing it of a decades-long attempt to monopolize the $600 billion online advertising market. Although, would a divestiture be that simple or even practical? #USvsGoogle #antitrust #google
Google might be close to a breakup, but sources warn authorities to 'be careful what you wish for'
digiday.com