The first half of this year has been a strange combination of marketers’ desire to get back to basics (the push to prioritize brand building) and explore new, emerging areas (commerce media plays; generative AI). At the same time, as marketers continue to deal with squeezed budgets and increasing expectations to do more with less, they seem to be sticking their heads in the sand about problems that will need their attention just not right this second (TikTok’s looming ban; Google’s cookie crumble delay). Before the second half of the year gets underway, let’s take a look back at marketers’ priorities for the first half of 2024.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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It’s been a busy summer for Bon Appétit and Epicurious’ editor-in-chief Jamila Robinson, who stepped into the top editor role last September. Amid changing algorithms and impacts to search traffic, Robinson is prioritizing relationship building between audiences and Condé Nast’s cooking brands by expanding the coverage of food to include categories like sports and relationships, challenging the idea of “traditional” cooking and building new subscriber products. Bon Appétit took a page from its sibling brand Allure to create a subscription business similar to Allure’s Beauty Box, but with a cooking twist. This month, the Cook with Bon Appétit monthly subscription box launched, priced at $34 per month, $96 per quarter or $336 per year, providing subscribers with five editorially selected ingredients, five recipes using each ingredient, video instructions and a digital subscription to Bon Appétit and Epicurious. On the latest episode of the Digiday Podcast, Robinson talks about the new Sports issue of Bon Appétit, hitting newsstands today, as well as widening the aperture of cooking culture and lifestyle that the magazine covers to appeal to a modern audience.
Jamila Robinson explains why Bon Appétit is getting into sports, relationships and subscription boxes
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Six months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged: they’re a financial wrecking ball for publishers and another lever for Google’s advertising dominance. The difference? There’s now even more proof to back it up.
After months of testing, Google faces growing pressure to revamp the Privacy Sandbox
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Amidst the artificial intelligence hype cycle, shoe and accessories retailer ALDO is working to lay its own internal AI foundations, expectant that the tools evolve from hopeful hypotheticals to mechanisms that deliver business results. Last October, the retailer held its first Retail Gen AI Hackathon in collaboration with McGill University in Montreal and Amazon Web Services. It led to a plan to revamp ALDO’s search functions and enhance product recommendations. The company is still focused on growing these areas, said Fatih Nayebi, vp of data and AI at ALDO.
Inside ALDO's in-house generative AI and machine learning strategy
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There are only a few spots left to attend the Digiday Publisher Golf Outing, where we’ll bring together publishing execs from CNN, The New York Times, BuzzFeed and more for a casual round of golf and networking. https://buff.ly/4ek6RyE
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It’s easy to think of innovation as something big, explosive and sudden, but that isn’t always the case. Whether it’s artificial intelligence or influencer marketing platforms, Jessica Berger, svp of innovation for Publicis Media, finds that testing new technologies is sometimes about building off of existing trends and techniques – while being able to embrace rapid testing and versatility. In this interview, Berger reflects on how changes like automation in content and the growth of influencer-focused agencies have shaped the business. Story by Antoinette S.
Publicis Media’s Jessica Berger on AI and innovation
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Agencies and brands continue to study Gen Alpha’s distinction from #GenZ as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. The short answer seems to be: Look to channels like YouTube, influencers and #gaming. Interactive agency Razorfish and video ad platform Precise TV in June and July released findings on the #GenAlpha cohort and their parents, diving into some of their social behaviors and media trends challenging stereotypes, as well as the particular educational and gaming content that will most appeal to this group. In this piece by Antoinette S., we speak to Dani Mariano, Denis Crushell, and Christian Dankl.
How to prepare for Gen Alpha: Invest in YouTube, gaming and learning
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Ad tech could be about to have a new and surprising entrant: Electronic Arts (EA). Electronic Arts is making key #adtech hires that appear poised to streamline the company’s advertising offerings. It’s the latest development in EA’s push into advertising, following CEO Andrew Wilson’s statement that ads represented a “meaningful driver of growth” for the company during its May 8 Q4 2024 earnings call. At the moment, #EA has four active job listings for ad tech roles, which went up on various job boards beginning in late May and as recently as weeks ago. #gaming
Electronic Arts' ad tech hiring plans signal the publisher's streamlined advertising dreams
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If ID spoofing is the latest villain of the open #programmatic market, nefariously trying to siphon ad revenue from advertisers’ pockets, ID bridging is the hero trying to play peacemaker amid cookie deprecation. But the twist in this story is that the hero and the villain are twins separated at birth, operating on the same genetics, but raised on different moral codes. While ID bridging champions transparency, ID spoofing masquerades behind a lack of reporting, hoping to not get caught. “It’s a disservice to call it ID bridging and separate that from ID spoofing,” said Justin Wohl, CRO of Snopes.com and TV Tropes. “[That] might suggest that these are differentiated technologies, but it’s one and the same.” But before we declare what’s “good or evil” in the grand scheme, let’s first answer the question: WTF is ID bridging? #IDspoofing #IDbridging In this piece by Kayleigh Barber, we also speak to Lee Lewis of Epsilon, and Hillary Slattery of IAB Tech Lab.
WTF is the difference between ID bridging and ID spoofing?
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