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About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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As July comes to an end, gaming industry leaders are reflecting on their favorite games of the year so far. 2024 has been a difficult year for the gaming industry. In the first six months of the year, publishers laid off thousands of workers as they scrambled to adapt to a general audience shift away from premium console games and toward free-to-play or live-service titles. Despite these challenges, however, game publishers have continued to put out new, high-production-value titles, and movers and shakers in the space are still more than willing to play them. Digiday contacted 11 leading executives and creators in the gaming space to get a sense of what they’ve had the most fun playing in 2024. Here are their answers.
Here's what gaming and esports industry leaders are playing in 2024
digiday.com
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Google may have changed course on its approach to third-party cookie deprecation on Chrome, but that doesn’t mean brand marketers should take their foot off the pedal when it comes to testing cookie-less targeting solutions. At least that’s what Rachel Cascisa, vp of platform adoption at Publicis’ marketing tech company, Epsilon, believes. As it is, recent studies from Adobe and Epsilon have found that marketers are “considerably less ready” for third-party cookies to disappear from the advertising ecosystem in 2024 than they were in 2022. And while Chrome may not experience total deprecation after all, by and large industry executives are estimating a steep drop off, upwards of 70% to 80%. “I think that you can liken it to procrastinating to study for an exam,” said Cascisa. But instead of waiting to study, she said Google’s announcement “gives opportunities for [marketers] to focus on things that are third-party cookie deprecation adjacent. Things like first-party data strategy. That is just a good strategy for marketing, regardless of whether cookies will be deprecated or not.” On the latest episode of the Digiday Podcast, Cascisa discusses the different strategies that brand marketers should be putting to the test now, prior to Google firming up its proposed cookie deprecation plan, including clean rooms, data collaboration and ID bridging. She also discusses why or why not these solutions are working for marketers right now, and where cookie-less targeting is still lacking.
Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data
digiday.com
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Connatix and JW Player are poised to strike a deal that will effectively amount to a merger of the two companies, according to sources, as the much-anticipated wave of mergers and acquisitions in ad tech gathers pace. The private equity firm with a controlling stake in Connatix, Court Square Capital Partners, is understood to be the main source of funding for the deal — Digiday was unable to establish a proposed valuation for JW Player — albeit any proposed transaction is likely to be publicly framed as a merger.
Video ad tech firms Connatix and JW Player are holding merger talks
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Google’s latest third-party cookie pivot may initially be a relief to some – even if they’re skeptical about the decision – but it’s not a game changer for many marketers. The back-and-forth of the #Chrome cookie saga over the last four years has had all the dramatic elements of a classic will-they-won’t-they soap opera. Twists and turns. Delays. Competitors changing the game. Everything aside from the epic conclusion. Google provided few details in its blog post last Monday, but what’s clear is that even though Google isn’t planning on crumbling third-party cookies, the company will give consumers the choice to do so. For marketers and media buyers, the expectation is that even if Google isn’t the one actively doing the crumbling that the crumble will ultimately still happen. #thirdpartycookies In this piece by Kristina Monllos, we speak to Laura Knebusch and Paras Shah of Georgia-Pacific LLC, Matt Wurst of Genuin, William Gasner of Stack Influence, and Raj Nijjer.
Why Google's cookie deprecation cessation has CMOs focused on consumers who will 'protect their privacy'
digiday.com
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Artificial intelligence search engine Perplexity has been making headlines over the past month, as the recipient of more than one cease and desist letter from publishers like Condé Nast and Forbes, citing claims of copyright infringement. And while the company’s chief business officer, Dmitry Shevelenko, maintains that its use of publishers’ articles falls within the “fair use” doctrine of copyright law, he said he hopes Perplexity’s new Publisher Program, launching today, will get the artificial intelligence company back in the media’s good graces. Story by Kayleigh Barber
Perplexity’s new rev-share publisher program is live, but not all pubs are sold
digiday.com
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Making #videos can be a lot of work, making the idea of outsourcing that labor pretty tempting. And the arrival of #generativeAI tools capable of creating everything from scripts to thumbnails can be especially enticing. But there are also reasons for creators not to hand over their YouTube channels and TikTok accounts to the likes of #ChatGPT and RunwayML. For starters, some audience members strongly oppose creators’ extensively using of generative AI tools. And more to the point, creators recognize a need to maintain some human connection with their audiences. That’s not to say that creators aren’t incorporating generative AI tools into their video workflows. They’re just taking care to avoid AI overtaking their videos and even adopting policies governing their AI use, as covered in the video below. “If there are words that ChatGPT wrote in a script, that is a failure of the policy,” said Hank Green, a creator who runs the YouTube channel Vlogbrothers with his brother John and co-founded the annual creator confab VidCon. Watch the full video here: https://buff.ly/4cZLUI9
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Google’s sudden U-turn on its plan to scrap #thirdpartycookies, after years of promising otherwise, is like a TV show hyping up an epic twist, only to reveal it was all just a dream. No surprise ad tech leaders are pulling their hair out in frustration. The details — what little there are — can be read in the comments below, but the crux of it is this: after four years of promising the ad industry it would eventually rid its browser of third-party cookies, #Google has now said it’s going to let users decide whether they will be tracked by cookies. This likely means third-party cookies will still disappear — at least most of them — in #Chrome. History backs this up. Just look at what happened when Apple did something similar three years ago. Most users opted out of tracking, causing a significant drop in third-party addressability and the advertising that depends on it. In this piece by Ronan Shields and Seb Joseph, we speak to Andrew Casale of Index Exchange, Drew Stein of Audigent, and Paul Bannister of Raptive.
Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
digiday.com
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While #DSPs are remarkable tools for executing digital media campaigns, they don’t always translate to TV and provide the same functionality in that environment. As such, DSPs may never fully be part of TV advertising’s future because of limited transparency, reach and scale. Sponsored by Tatari.
Why DSP technology isn’t the future of TV advertising
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Luxury brand Coach made its first moves in the gaming world as it works to appeal to younger, digital-focused shoppers. The fashion house and parent company Tapestry announced partnerships in July as part of a campaign called “Find Your Courage,” which brings #Coach items and themes based on the brand’s spring collection to the online game platform Roblox and social avatar app Zepeto. In this piece by Mitchell Parton, we speak to Kimberly Landry Wallengren, Jessica Ramírez of Jane Hali and Associates, and Melissa Minkow of CI&T.
Why Coach is entering Roblox to win over younger shoppers
digiday.com