DeVito/Verdi

📢 Ellis Verdi on the state of political advertising 📢 "The root of the problem is not that they don’t know what to say, it’s that they don’t know how to say it." In his latest Forbes article, our President, Ellis Verdi, tackles one of the biggest challenges in political advertising. While political consultants often cite the uniqueness of their industry, Ellis suggests there's a deeper issue at play—a lack of understanding, the right hires, and effective management that could truly elevate their impact. For more insights, read below via Forbes! Article link: https://lnkd.in/eZg4HikX #Politics #Advertising #Election #Consultants

Midmarket CRM Freshworks lays off 13% of it's global workforce. D/V Chief Experience Officer Anthony Cintron shares his perspective with CIO Online, stating how advancements in AI are shaping the industry and causing many companies to streamline roles that automated systems can efficiently manage. Read the full article here: https://lnkd.in/eJ7qMNt5 #AI #Jobs #Technology

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Grateful and honored for the recognition from Ad Age, Print Magazine, Creative Moment, and so many others who've shared our work with LiveOnNY. Every share and every mention helps build awareness around the urgent need for organ donors. Thank you all for helping us make a difference. #OrganDonation #DonateLife #Advertising

🎃 Happy Halloween from DeVito/Verdi. Enjoy a monster mash(up) of our classic Halloween hits from clients like Meijer, Jackson Hewitt, Kohl’s, and more. Stay safe, stay spooky. #Halloween #Retail #Advertising https://lnkd.in/eidFDgFY

Halloween retailers, which opened weeks earlier this year, are expected to sell more than $11B of spooky items. Spirit Halloween, the nationwide popup chain, opened a record 1,525 stores this year. Are pop-ups the future of retail? They may not be for everyone, but they do make sense for many. Check out our thoughts here: https://lnkd.in/es53BFFs #Halloween #Retail #Consumers

Kamala Harris needs to go off script; her consultants need to get out of the way. Check out our latest post on how fear of failure causes consultants to bubble wrap their clients and how great advertising can certainly tip an election. #Election #Vote #Election2024 https://lnkd.in/gaJuuxnH

Find out how AI is transforming brand loyalty as Ellis Verdi, alongside industry experts, shares insights in a recent article from Forbes. At DeVito/Verdi, we're using AI not just to reach customers but to truly connect with them. By leveraging AI tools to create personalized, meaningful interactions, we help brands build lasting relationships with their communities. Shoutout to D/V Chief Digital Officer David Molini for his passionate insights. Check out the article to learn more about how AI is shaping the future of brand engagement: https://lnkd.in/enwgYCMe #AI #BrandLoyalty #CustomerEngagement

Rush University Medical Center keeps raising the bar. More accolades, more achievements. Results like these shouldn't go unnoticed. New outdoor work for RUSH continues to give them the recognition they deserve. View more here: https://lnkd.in/ennbReKJ #Healthcare #Chicago #Advertising #Marketing #Creativity

The greater New York Metro region has one of the lowest organ donor registration rates in the country, with only approximately 20% identified as registered donors, we’re asking New Yorkers to open their minds and hearts to organ donation in a powerful new ad campaign for LiveOnNY, a federally designated organ procurement organization based in New York.   The issue is most concerning in the Black community, as the article below states. It shows that “Black Americans are more likely to need transplants, but are less likely to receive them.” Furthermore, as this report shows, kidneys from Black donors are more likely to be thrown away. So much work has to be done to fix this flawed system.   https://lnkd.in/eMDBSJyD #NewYork #Healthcare #Advertising