Def Method focuses on digital product innovation for companies that are breaking into a new business segment, diversifying their targets, modernizing their systems, or developing a new product concept. We are a team of product strategists, solution architects, designers, and custom software development experts who are brought in to solve the tough, high-stakes business challenges. We’ve worked with some notable brands such as Dick’s Sporting Goods, HMR, Orum, Citigroup, and Walmart. Our work spans the entire software lifecycle from product strategy through delivery using proven processes that result in high-quality solutions.
External link for Def Method
336 West 37th Street
Ste 335
New York, NY 10018, US
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Def Method is not the electric company of data, where you “plug it in” and power the insights you need. It’s more like the sewage company of data, where massive amounts of “dirty” data become effective through a treatment process.
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Asking for customer feedback can be scary. As the thinking goes… “What if they’re not happy, and I’m reminding them about that by asking?” But it’s much better to know than to not know. Because if we know, we can do something about it.
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Data powers 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. This didn’t become real to me until our first project with the Campaign Finance Board of New York City… But once it did, I fell in love with the way data becomes the engine of a business.
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One of the most fulfilling parts of my journey with Def Method has been the ability to work with talented engineers across the globe. Even better? The fact that I’m still in touch with some of them 10 years later.
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People listen to what their leaders say… But they do what their leaders do. I’m not sure there’s any better leadership advice than this: If we want it done, we must first model it.
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From “fun hobby” to “part of my job” to “cornerstone of my career…” The twists and turns of my journey with programming have made it all the more rewarding.
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So many of the most impactful software programs… Start with “Hey, can you help us solve this little problem?” Here’s what that looked like for me...while working in an administrative assistant role, of all things!
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Really excited to be launching my podcast: The Data Diary. Check out our intro episode… And let me know if you’d like to come on the show to talk about how data can drive ROI. I’m looking to interview thought leaders in this space!
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Think of the #1 unanswered question in your business. It could be about sales, about culture, about finance, you name it… Whatever that question is? Data can help you answer it. Step #1 is getting all of your data into one place. Step #2 is creating a simplified process to access it. Step #3 is getting your people to actually ask the hard questions and use the data to answer them. We can help with all three.
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Analytics are a lot like a GPS system for your business. It’s hard to know where you are without knowing both where you’ve been and where you're headed. While there are many ways to get this type of system to work… The key is that you have a working system. It makes all the difference in such a complex business environment.