DeepSee.io - Publisher Intelligence

It’s been a little over a month since we released our new research portal, and the reception has been both encouraging, and educational! We’ve brought in clients across all our usage tiers, and they come from all parts of the supply chain. Through conversations with those clients, we’re constantly honing in on where the product provides the most value, and rapidly iterating based on that feedback. This batch of features largely support businesses wanting to keep a watchful eye on templated sites, which are characterized by generic content, and non-unique design (adtech historians will recall that these are 2/5 of ANA/4As MFA definition). These sites are largely in the long-tail, and mostly affect buyers who don’t use target lists. Since they’re easy (and only getting easier) to make, it’s a moderation problem across any platform offering self-serve access to programmatic ad spend. https://lnkd.in/gbezsWQA

As you may know, we work with many orgs across the supply chain to get a handle on "MFA" sites, and we've previously collaborated with other experts to provide a set of criteria used to flag such inventory. Here's a quick explainer detailing how we apply those criteria to differentiate between Ad Clutter, Template Sites, and Arbitrage. https://lnkd.in/gwrKCUav

"While other firms might have a viewability or IVT product, DeepSee rates the quality of publishers based on the experience of using the site and provides raw data around site behaviors detected by its crawlers. Rather than telling an advertiser whether an impression is viewable, its data might say that a site has an average number of ad units in view at a time that account for a certain percentage of the total visible screen. DeepSee and Jounce Media have worked with trade bodies to define and verify MFA sites."

A creator-first future is one where brands can trust that the sites they’re advertising on are produced by human creators for human readers. Working with industry-leading partners, like DeepSee.io - Publisher Intelligence, to advance our vetting processes and develop new signals advertisers can use to feel confident they’re reaching human audiences at scale is one way we’re working to make this happen. We look forward to sharing more about our work with DeepSee in the coming days. https://lnkd.in/gbezsWQA

Hope you all are having fun in the sun! We're announcing a new batch of metrics centered around the template site scourge. Template sites share a lot in common with [Made-For-]Arbitrage sites, minus the paid traffic requirement. We're delighted to have amazing partners like Mediavine using our data to aid in their massive inventory management efforts! “Mediavine’s core business strategy has always been to monetize and support human content creators. We’ve turned to DeepSee to aid us in monitoring quality across our publisher set of over 11,000 sites, giving advertisers the reassurance necessary to successfully capitalize on the open internet. What started as an effort to truly understand how the buy-side evaluated our inventory, quickly developed into a partnership to develop signals such as design uniqueness, author trust, and content quality.” - Brad Hagmann, Senior Vice President - Advertising Technology at Mediavine

Our latest platform update just went live! We're constantly adding new features and improvements and the team have been working hard to push this latest release to our portal users. What's new? Advertising Tab Overhaul: The new Advertising tab provides a holistic insight into the ad experience on a publisher domain. With new metrics and a visualization of ad density, access all the information you need to make informed decisions about where your ads show up. New metrics for ad density: Get an overview into the volatility and variability of ad density across publisher pages. These new metrics give detailed insights into peak ad density across the quantiles (p50, p75, p90) for every media type and region on the page. Content Language Detection: Access a quick overview of the languages available on a publisher domain with our new content language detection data. Available in the 'Content' tab on the portal.

The culmination of many months of hard work from the team, a new and improved interface, additional features and enhanced datasets. We're excited to announce our new portal! https://lnkd.in/e_VCqxTa

The culmination of many months of hard work from the team, a new and improved interface, additional features and enhanced datasets. We're excited to announce our new portal! https://lnkd.in/e_VCqxTa

Today's demo shows the initial offerings in our Content report, including page-categories, keywords, and sentiment analysis! We then show how this info can be used to curate target lists with our Topic Search! https://lnkd.in/gZSdxw_S

In this demo, Rachmiel (Rocky) Moss takes us through the Publisher Research Portal's "Advertising" tab to demonstrate how it reveals the perceived ad-density when visiting a site, and also allows our users to deep-dive into prebid wrappers, modules, and ad-units!