Decision Analyst

The Decision Analyst Economic Index has been relatively flat over the past 12 months on average, indicating a slow-growth U.S. economy in coming months. The slower the GDP growth, of course, the greater the risks the U.S. economy could slip into a recession.  https://lnkd.in/gnMybTm5 #marketingresearch #mrx #consumerinsight #useconomy

Congratulations to Brian Ruggeberg on his 35-year anniversary at Decision Analyst! Thank you, Brian, for your leadership, attention to detail, and dedication. #team #teamcelebration #thankyou

When thinking of pivoting, from a business perspective, it’s a foundational change in strategy or business tactics that leads in a new direction. Being strategic with a pivot and utilizing insights and data to purposefully pick a direction to pivot to, will help to ensure a successful change in direction. Clay Dethloff shares his thoughts and guidelines for making a successful pivot in business. #marketingresearch #mrx #stategyresearch #consumerinsights

Respondents were asked what stressors are in their lives today. From a list of 24 possible stress-inducing situations, the presidential election was chosen by 35% of American adults surveyed. This is among other issues like inflation, the rising cost of food and housing, something personal, and violence in the U.S. Download our flyer on the Top Stressors: https://lnkd.in/g27p2qj7 #consumerinsights #mrx #marketingresearch #stress #2024election

As researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, packaging optimization, and various other types of studies. But true brand health, value, personality, and associations are often left unexplored beyond surface level metrics. Mike Humphrey and Patrick McGill suggest that a more thorough and intensive brand research can uncover several previously unknown opportunities and challenges. https://lnkd.in/gMGnG8sX #marketingresearch #brandresearch #mrx #consumerinsights

As we welcome our benevolent new overlords—Generation Z, who are soon to be, if not already, the dominant force in the minds of marketers and employers, don’t you forget about Gen X. We may not be the largest, but don’t underestimate our experience and spending power. Here are some thoughts by Jennifer Murphy: https://lnkd.in/gqbP4nPb #marketingresearch #mrx #consumerinsights

Messaging strategy, like any other strategy, should have a singular focus. If the recipient takes away just one key idea from your message, what should it be? High quality? Sustainably produced? World’s most comfortable pants? Guaranteed fun? Felicia Rogers highlights the importance of focusing the messaging strategy on the brand's core promise. #marketingresearch #brandstrategy #consumerinsights #mrx

In its 2024 Consumer Trends research, Decision Analyst asked respondents about the state of their mental health. Even in the face of economic worries, an upcoming presidential election, foreign wars, global warming, and lingering effects of a devastating pandemic, most consumers report positive mental health. #marketingresearch #mrx #consumerinsights #mentalhealth

If you’ve worked with a full-service consumer insights and consulting firm before, you may already know about all the areas of expertise that go into executing clients’ research initiatives. In case you haven’t, Kelly Sons put together a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company. https://lnkd.in/gxiHXqXx #marketingresearch #consumerinsights #mrx

Decision Analyst's Monisha Hatfield and Julie Trujillo will speak at the SIR Virtual Research Workshops Summit. Their presentation "A new type of research - Leverage AI-Moderated Research Safely", will be on Oct. 23. We hope to see you there: https://lnkd.in/gvbPrnWd