David in the Dieline
Michelangelo’s David is one of the world’s most recognizable statutes. Admired for depicting youth, strength, and prime physique, Michelangelo sculpted the famous statue from a single block of marble, meticulously prepping and chiseling away at the stone until revealing its final form. Similarly, athletes and folks looking to optimize their corporeal forms work diligently to reach their fitness goals. Part of fitness is keeping up with your nutrition, and plenty of brands tailor supplements and foods for gym rats. David, a new entrant into the protein bar space, is the latest brainchild of RXBar founder Peter Rahal. Rahal’s David chips away the unessential to create “rigorously perfected protein.” The result is a bar that packs 28 grams of protein, 160 calories, and no sugar. To convey its stripped-down approach, David approached the Los Angeles-based studio Day Job to create the branding and packaging. Read and see more on The Dieline! https://lnkd.in/gHMXrdQc