Datonics

We're excited to share the story behind our signature #ecommerce data product - Audience Insights. Our incredibly talented Lead Product Manager Donna Fintzi shares the inspiring story of "How I Built It" on our blog. It all started watching her father run his own horse and carriage business in NYC and comes from the passion Donna has for helping businesses through the power of #data. What was the inspiration behind Audience Insights®?  Watching my father run his own horse and carriage business in Central Park in New York City, I learned the elements that contributed to his successes and challenges. I remember how my dad would spend time talking to his customers to learn about them and what they liked and didn’t like. He would personalize their experiences, which set him apart from competitors. In working with hundreds of brands at Datonics, I have seen how their challenges are not dissimilar to the ones her father faced. For example, he had an increasingly hard time competing with those who were starting to power various functions through digital capabilities. I believe that by providing access to data and tech, brands are able to unlock profound opportunities. It's all about figuring out who their customers are, what resonates with them, and creating remarkable experiences based on that information. Enrichment and insights are the building blocks of this experience.

Meet Donna Fintzi, our talented Lead Product Manager. Donna has an inspiring story about building our signature ecommerce offering Audience Insights® - which is all about helping businesses to learn more about their customers, grow and thrive through data. We are thrilled to formally introduce Audience Insights and share Donna’s story. Watching her father run his own horse and carriage business in Central Park in New York City, Donna learned the elements that contributed to her father’s successes and challenges. She remembers that her dad would spend time talking to his customers to learn about them and what they liked and didn’t like. He would personalize their experiences, which set him apart from competitors. In working with hundreds of brands at Datonics, Donna has seen how their challenges are not dissimilar to the ones her father faced. For example, he had an increasingly hard time competing with those who were starting to power various functions through digital capabilities. Donna believes that by providing access to data and tech, brands are able to unlock profound opportunities. It's all about figuring out who their customers are, what resonates with them, and creating remarkable experiences based on that information. Enrichment and insights are the building blocks of this experience. Learn more from the link in the comment section.

The #BacktoSchool shopping season is heating up. Marketers across the country are working on campaigns for products ranging from school supplies, clothing, electronics and more. Our research team has done extensive analysis around customer shopping behavior during this important #retail event. We summarize key findings in our latest #DatonicsResearch series. A few interesting insights: 📒Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023. This year consumers intend to spend $918 for their children to go to school. 📒 Electronics have increasingly made their way onto back-to-school shopping lists. On average, about 70% of parents in the United States planned to buy computer-related equipment in 2023. The trend is expected to continue this year. 📒Eco-friendly products are also becoming increasingly popular and something parents are seeking out in their back-to-school purchases. Check out our blog for more insights and helpful Datonics data segments that can increase campaign performance by reaching target audiences.

Americans are gearing up to celebrate July 4th this week, and Datonics has all the consumer insights and audience data to enhance and optimize campaigns. The most popular #consumerbehavior trends for the holiday revolve around gathering with friends and family with food and beverage purchases being high on the list. Datonics data segments specifically designed for Independence Day provide unique access to shoppers with these purchases in mind and more. Check out a few examples below and our blog for more! 🎆Premium > Lifestyle > Shopping Behavior > 4th of July 🎆Home & Garden > Garden > Grill & Meat Smoker 🎆Food & Beverages > Barbecues & Grilling (Custom) 🎆Shopping Intent > Seasonal > July 4th - Precise (Custom) #audiencedata #data #programmatic #mediabuying

It was reported this week that Oracle will no longer run an ad business. Datonics is here to assist with the transition and help everyone who is impacted to migrate over data-enabled campaigns and access the tools needed to identify, understand, engage with, acquire, and retain target customers. If you currently monetize / distribute data via Oracle, our business development team is here to help you continue doing what you do best. DM us for more information. #data #advertising

Are you a Brand or Agency leader? Going to Cannes Lions International Festival of Creativity? Arriving on Sunday? Sign-up (link in comments below) to join Datonics for 1:45PM lunch at the famous Hotel du Cap-Eden-Roc in Cap D'Antibes (on the way to #Cannes from Aéroport Nice Côte d’Azur). We can't wait to host you there (at least for a meal)! #canneslions2024

As we celebrate our past honoring D-Day veterans, let’s not forget about the other D’s in life such as dogs, drinks… and Datonics #digitalmixer was a blast. I hope my dog doesn’t get mad when I bring home a new friend from #onetailatatime

Digital Mixer & Datonics hosted a festive evening atop the WIT Hotel. Wonderful turn out with enlightening insights. And great playing with puppies up for adoption from One Tail at a Time

As we celebrate our past honoring D-Day veterans, let’s not forget about the other D’s in life such as dogs, drinks… and Datonics #digitalmixer was a blast. I hope my dog doesn’t get mad when I bring home a new friend from #onetailatatime

Many of our peers come from non traditional paths into the advertising world. Do you know anyone who started in a different career before transitioning to advertising?