🎬 𝐖𝐚𝐢𝐭 𝐮𝐩—𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐬𝐜𝐫𝐨𝐥𝐥! https://lnkd.in/gtTfsN9N Get a sneak peek into what’s coming at our 𝐂𝐓𝐕 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐖𝐞𝐛𝐢𝐧𝐚𝐫 on October 25, 2024, at 1 PM EST. 📺✨ From cutting-edge strategies to analyzing CPM trends from the Advertiser's perspective, Our panel of industry leaders Anna Hitchins, Fred Godfrey, Paul Salomone and Ashok Ganapam will dive deep into the future of Connected TV. Don't miss your chance to stay ahead in the CTV game. 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐭𝐞𝐚𝐬𝐞𝐫 𝐧𝐨𝐰 𝐚𝐧𝐝 𝐬𝐚𝐯𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭!-https://lnkd.in/gtTfsN9N #DataBeat #CTV #CTVadvertising #livewebinar #videomarketing #adtech #digitaladvertising #programmaticads #CTVstrategy #adoperations #futureofCTV #webinar #programmaticadvertising
DataBeat
Business Consulting and Services
Princeton, New Jersey 3,778 followers
Where Knowledge & Expertise meets passion for Data
About us
Founded by Digital Media and Big Four Consulting leadership, DataBeat brings unparalleled expertise in Media, AdTech and Analytics solutions. We specialize in building scalable and customized solutions enabled by industry knowledge and advanced analytics to enterprises of all sizes. Digital Media: Leverage DataBeat's unmatched talent and expertise to support your AdOps, programmatic, Yield and analytics functions Yield and Revenue Optimization Ad Operations Campaign management Dashboard and Analytics Data Analytics: DataBeat offers a full suite of services across the spectrum of advanced technology and foundational data engineering Data and Analytics Strategy Big Data and Data Engineering Advanced Analytics and Custom Development
- Website
-
https://www.databeat.io
External link for DataBeat
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- Princeton, New Jersey
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Analytics, Big Data, Data Engineering, Visualization, Ad Tech, Advertising, Yield, Ad Operations, Revenue Optimization, Client Services, Video Analytics, Smart Alerts, digital media, Yield Management, Campaign Management, AdTech Outsourcing, Programmatic, Reporting, Account Management, Dashboards, Digital Media, Sales Operations, Platform Support, Yield Optimisation, Technical Support, Engineering Services, and Sales Operations
Locations
-
Primary
14 Juliet Ct,
Princeton, New Jersey 08540, US
Employees at DataBeat
Updates
-
𝗨𝗦 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟮𝟬𝟮𝟰📈 https://lnkd.in/gDH2ZRTC 🔍 𝑲𝒆𝒚 𝑰𝒏𝒔𝒊𝒈𝒉𝒕𝒔 𝒇𝒓𝒐𝒎 𝑶𝒖𝒓 𝑺𝒆𝒑𝒕𝒆𝒎𝒃𝒆𝒓 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝒐𝒏 𝑪𝑷𝑴𝒔 𝒄𝒉𝒂𝒏𝒈𝒆𝒔 𝒘𝒊𝒕𝒉 𝑽𝒊𝒆𝒘𝒂𝒃𝒊𝒍𝒊𝒕𝒚: We found limited growth in CPMs for the first five buckets, with a notable 19% increase in the 11-20% range. CPMs in the 51-60% bucket are nearly 30% higher, suggesting that advertisers need at least 50% viewability for competitive bidding. Minimal changes in CPMs from 61-70% imply that boosting viewability in this range may not yield significant revenue gains. While CPMs rise when viewability exceeds 70%, they drop by 10% in the >90% bucket due to lower-CPM ad units dominating this range. What trends are you seeing in your viewability data? 📈💬 📊 CPMs grew by 5.8% MoM and 4.7% YoY, with Display CPMs on the rise and Video CPMs jumping 8% MoM despite an 8% YoY decline. As we approach the U.S. presidential elections, CPMs are set to surge—now's the perfect time for publishers to review political ad blocks and optimize their UPR flooring strategy to capture the increased demand! 💡 Are you seeing similar trends in your data? Stay ahead of the curve by keeping these insights in mind as you refine your strategies! There's so much more to explore! Dive deep into our latest blog for comprehensive insights. 🔍✨ Curious for more in-depth insights? 🔍𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 𝐢𝐧 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐛𝐥𝐨𝐠:https://lnkd.in/gDH2ZRTC Stay in the loop with our monthly updates! 🔄 to see the latest trends in digital advertising!🎢 DataBeat #DataBeat #programmaticadvertising #adtech #instreamads #outstreamads #videoformats #yieldoptimization #adoperations #adsmanagement #adtech #programmaticadvertising #digitalmarketing #CPMtrends #videoCPM #IABguidelines #programmaticadvertising #publisherinsights #browserinsights #chromevssafari
-
𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐨𝐮𝐫 𝐏𝐨𝐰𝐞𝐫 𝐏𝐚𝐧𝐞𝐥 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐂𝐓𝐕 𝐖𝐞𝐛𝐢𝐧𝐚𝐫!https://lnkd.in/gQXajjC3 Get ready to dive deep into the world of CTV Advertising with some of the sharpest minds in the industry! 🌐From game-changing insights to tackling real-world challenges, our panel will discuss everything you need to know to stay ahead in the CTV game. This is your chance to get exclusive access to strategies that will help boost your ad performance and revenue growth! What You’ll Gain: - 𝘛𝘩𝘦 𝘭𝘢𝘵𝘦𝘴𝘵 𝘵𝘳𝘦𝘯𝘥𝘴 𝘪𝘯 𝘊𝘛𝘝 - 𝘙𝘦𝘢𝘭-𝘸𝘰𝘳𝘭𝘥 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘰 𝘰𝘷𝘦𝘳𝘤𝘰𝘮𝘦 𝘵𝘩𝘦𝘮 - 𝘍𝘶𝘵𝘶𝘳𝘦-𝘳𝘦𝘢𝘥𝘺 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘵𝘰 𝘥𝘳𝘪𝘷𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 🎤 Meet the Panel: Fred Godfrey, CEO & Co-Founder Origin Anna Hitchins, Director of Account Management, Publisher Development OpenX Paul Salomone, CEO OnCore Digital Ashok Ganapam, CEO DataBeat Don’t miss out—secure your spot now! 👉 Register Here: https://lnkd.in/gQXajjC3 #DataBeat #CTV #CTVadvertising #livewebinar #videomarketing #adtech #digitaladvertising #programmaticads #CTVstrategy #adoperations #futureofCTV #webinar #programmaticadvertising
-
🚀 𝐂𝐓𝐕 𝐢𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐰𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞 𝐯𝐢𝐝𝐞𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐚𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐜𝐨𝐦𝐞 𝐰𝐢𝐭𝐡 𝐢𝐭! 📺 https://lnkd.in/gNaDUxqy Curious about how the rise of Connected TV is shaping global viewing habits and advertising trends? 🌍 Learn about the reasons behind CTV's exponential growth, the massive shift to streaming, and how it's impacting advertisers worldwide. Check out our full blog on the 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐓𝐕 and join us for an 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 on 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 25𝐭𝐡 to dive deeper into CTV strategies, challenges, and future opportunities. 𝐑𝐞𝐚𝐝 𝐦𝐨𝐫𝐞: https://lnkd.in/gtqwM2B6 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫: https://lnkd.in/gNaDUxqy #DataBeat #CTV #CTVadvertising #livewebinar #videomarketing #adtech #digitaladvertising #programmaticads #CTVstrategy #adoperations #futureofCTV #webinar #programmaticadvertising #connectedtv #advertising #streaming #videoadvertising
-
🎉 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐃𝐮𝐬𝐬𝐞𝐡𝐫𝐚 𝐰𝐢𝐭𝐡 𝐂𝐨𝐥𝐨𝐫𝐬, 𝐂𝐮𝐥𝐭𝐮𝐫𝐞, 𝐚𝐧𝐝 𝐉𝐨𝐲 𝐚𝐭 DataBeat! 🎉 This Dussehra, we turned up the festive spirit with a day full of vibrant celebrations and fun activities! From dandiya dance-offs to the beautiful Bathukamma making and play, our office was alive with culture, joy, and togetherness. 💃🌸 These moments of laughter, connection, and tradition truly reflect the essence of our #DataBeatculture—where work and celebration go hand in hand! 𝘚𝘸𝘪𝘱𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘧𝘰𝘳 𝘴𝘯𝘢𝘱𝘴𝘩𝘰𝘵𝘴 𝘰𝘧 𝘰𝘶𝘳 𝘧𝘦𝘴𝘵𝘪𝘷𝘦 𝘧𝘶𝘯 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘸𝘦 𝘦𝘮𝘣𝘳𝘢𝘤𝘦𝘥 𝘵𝘩𝘦 𝘴𝘱𝘪𝘳𝘪𝘵 𝘰𝘧 𝘥𝘶𝘴𝘴𝘦𝘩𝘳𝘢! 🌟 At DataBeat, we specialize in driving programmatic success, yield optimization, and data-driven ad operations. Let’s connect and explore how our tailored solutions can elevate your revenue growth and streamline your operations. 🌐 https://databeat.io/ #DataBeat #DataBeatCulture #DataBeatfam #festivespirit #teamcelebration #workculture #dussehravibes #DataBeatcelebrates #employeewellness #worklifebalance #healthyworkplace #GPTWcertified #adtech #adtechnology #programmaticadvertising #digitalmarketing #advertisingtrends #adoperations #adops
-
1
-
𝐒𝐞𝐥𝐥𝐞𝐫𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 - 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 2024 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 🚀: https://lnkd.in/et5WT-yt We have noticed almost 40% of ads.txt entries across all publisher regions/tiers are inactive. This growth in inactive lines shows us that publishers still aren't managing their ads.txt files effectively. On a positive note for SSPs, this month we have seen a positive net change in ads.txt entries after three months of negative fluctuations. We're seeing month-over-month growth in ads.txt entries for SSPs like AdsWizz, Smaato (Now part of Verve), Conversant, BLOX Digital, STN Video, 33Across Inc., Sharethrough and many more. This report digs deep into the data, highlighting SSPs acquiring domains and their dynamic rank shifts!📈 𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐬𝐜𝐨𝐨𝐩? 𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐡𝐞𝐫𝐞 👉: https://lnkd.in/et5WT-yt All the information is exclusively derived from our CI Tool. To access it, check out this link: https://lnkd.in/g2pr38jF Stay tuned for monthly updates! 🔄 to see the latest trends in digital advertising! AdsWizz, Sharethrough, Teads, Sovrn, BLOX Digital, The MediaGrid (from IPONWEB), Unruly, TRUSTX, 33Across Inc., Next Millennium Media gained a good number of new direct connections, suggesting that publishers are actively seeking strong partners to enhance their AdStacks. CBS, HLTV.org, Neopets, Sonemic, BuzzFeed - these were the top common domains which were partnered with the Big winner SSPs for the month. DataBeat #DataBeat #SSP #publishers #sellersreport #dashboards #advertisingstrategy #digitaladvertising #adtech #programmaticadvertising #advertisingtechnology #ssp #adstxt #publisheroptimization #yieldmanagement #revenueoptimization #contextualadvertising #videoadvertising #inventoryoptimization #digitaltrends #advertisingdata #digitalmarketing
-
DataBeat reposted this
📢 𝐂𝐓𝐕 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: 𝐓𝐡𝐞 𝐍𝐞𝐱𝐭 𝐁𝐢𝐠 𝐒𝐡𝐢𝐟𝐭! 𝐃𝐨𝐧’𝐭 𝐌𝐢𝐬𝐬 𝐎𝐮𝐭! https://lnkd.in/gNaDUxqy Yes, you saw it right—CTV is the trend that's dominating the advertising world! 🔥 Join us for an exclusive webinar where top industry leaders will dive into the key insights, strategies, and challenges shaping the future of CTV advertising. Mark your calendars and secure your spot now! 🗓️ 👉𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰 𝐭𝐨 𝐬𝐞𝐜𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭!https://lnkd.in/gNaDUxqy Webinar Details: 📅 Date: October 25th, 2024 🕐 Time: 1 PM EST Don’t miss out on this incredible opportunity to gain valuable insights and stay ahead in the CTV game. Spots are filling up fast—register today! At DataBeat, we specialize in driving programmatic success, yield optimization, and data-driven ad operations. Let’s connect and explore how our tailored solutions can elevate your revenue growth and streamline your operations. https://databeat.io/? #DataBeat #CTV #CTVadvertising #livewebinar #videomarketing #adtech #digitaladvertising #programmaticads #CTVstrategy #adoperations #futureofCTV #webinar #programmaticadvertising
-
📢 𝐂𝐓𝐕 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: 𝐓𝐡𝐞 𝐍𝐞𝐱𝐭 𝐁𝐢𝐠 𝐒𝐡𝐢𝐟𝐭! 𝐃𝐨𝐧’𝐭 𝐌𝐢𝐬𝐬 𝐎𝐮𝐭! https://lnkd.in/gNaDUxqy Yes, you saw it right—CTV is the trend that's dominating the advertising world! 🔥 Join us for an exclusive webinar where top industry leaders will dive into the key insights, strategies, and challenges shaping the future of CTV advertising. Mark your calendars and secure your spot now! 🗓️ 👉𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰 𝐭𝐨 𝐬𝐞𝐜𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭!https://lnkd.in/gNaDUxqy Webinar Details: 📅 Date: October 25th, 2024 🕐 Time: 1 PM EST Don’t miss out on this incredible opportunity to gain valuable insights and stay ahead in the CTV game. Spots are filling up fast—register today! At DataBeat, we specialize in driving programmatic success, yield optimization, and data-driven ad operations. Let’s connect and explore how our tailored solutions can elevate your revenue growth and streamline your operations. https://databeat.io/? #DataBeat #CTV #CTVadvertising #livewebinar #videomarketing #adtech #digitaladvertising #programmaticads #CTVstrategy #adoperations #futureofCTV #webinar #programmaticadvertising
-
🚀 𝐒𝐭𝐚𝐲 𝐀𝐡𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 DataBeat! Growth is a team effort. Our biweekly Knowledge Sessions unite the #team to discuss key industry insights, tackle real-world adtech challenges, and share actionable expertise to help us excel in the ever-evolving digital landscape. ✨ Here’s What We Covered in Our Latest Session: 1️⃣ 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐔𝐏𝐑 𝐰𝐢𝐭𝐡 𝐀𝐝𝐗: Explored strategies to maximize User Potential Reach (UPR) through effective AdX optimizations, driving higher engagement and boosting ad performance. 2️⃣ 𝐋𝐢𝐯𝐞𝐈𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Unveiled powerful techniques to leverage LiveIntent for enhancing email marketing, with insights for precise audience targeting and personalized ad experiences. 3️⃣ 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝 𝐈𝐧𝐬𝐞𝐫𝐭𝐢𝐨𝐧 𝐌𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐢𝐞𝐬: Discussed innovative video ad insertion approaches that increase viewability, seamlessly blend content with ads, and improve audience interaction. 🚀 Learning Together, Growing Together These sessions empower us to stay ahead in the competitive digital landscape and deliver even greater value to our clients. 💡 Want to Upskill? Visit our Knowledge Base and dive deeper into our solutions- https://lnkd.in/gVFuQj8J? Join our next webinar “𝐂𝐓𝐕 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬” on 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 25𝐭𝐡 𝐚𝐭 1 𝐏𝐌 𝐄𝐒𝐓 to gain more actionable insights from industry experts. 👉 Register Now: https://lnkd.in/gNaDUxqy At DataBeat, we specialize in driving programmatic success, yield optimization, and data-driven ad operations. Let’s connect and explore how our tailored solutions can elevate your revenue growth and streamline your operations. #DataBeat #adtech #digitaladvertising #programmaticads #teamlearning #mediaexperts #continuouslearning #growthmindset #officesessions #videomarketing #skillbuilding #collaboration #knowledgeandexpertisesessions
-
𝐖𝐀𝐈𝐓 𝐔𝐏, 𝐒𝐓𝐎𝐏 𝐁𝐄𝐅𝐎𝐑𝐄 𝐘𝐎𝐔 𝐒𝐂𝐑𝐎𝐋𝐋! https://lnkd.in/dHerfJk2 DataBeat is back with a power-packed webinar! Following the success of our previous sessions, we are excited to present “𝑪𝑻𝑽 𝑨𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈: 𝑰𝒏𝒔𝒊𝒈𝒉𝒕𝒔, 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔, 𝒂𝒏𝒅 𝑪𝒉𝒂𝒍𝒍𝒆𝒏𝒈𝒆𝒔.” Discover how to transform your CTV advertising strategies! Join us for an insightful session where Industry experts Fred Godfrey, Anna Hitchins, Paul Salomone, Ashok Ganapam will delve into the Insights, Strategies, and Challenges of the rapidly evolving Connected TV (CTV) advertising landscape. What’s in it for you? - 𝐄𝐱𝐩𝐞𝐫𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Gain valuable knowledge from our panel of industry experts, sharing real-world experiences and strategies. - 𝐅𝐮𝐭𝐮𝐫𝐞-𝐏𝐫𝐨𝐨𝐟 𝐘𝐨𝐮𝐫 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Learn about the latest trends, metrics, and techniques to stay ahead in the competitive CTV landscape. - 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐐&𝐀: Get your burning questions answered directly by the experts. - 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Connect with fellow professionals and expand your industry network. Webinar Details: 📅 𝐃𝐚𝐭𝐞: 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 25𝐭𝐡, 2024 🕐 𝐓𝐢𝐦𝐞: 1 𝐏𝐌 𝐄𝐒𝐓 Platform: https://lnkd.in/dHerfJk2 This webinar is unlike anything you’ve experienced before, and it is packed with actionable insights that can redefine your video ad strategy. Don’t miss out on this opportunity to enhance your skills and boost your advertising success! 👉𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰 𝐭𝐨 𝐬𝐞𝐜𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭! https://lnkd.in/dHerfJk2 Origin OpenX OnCore Digital DataBeat #DataBeat #CTV #CTVadvertising #livewebinar #videomarketing #adtech #digitaladvertising #programmaticads #CTVstrategy #adoperations #futureofCTV #webinar #programmaticadvertising