Data Impact by NIQ

It’s here! We’re releasing our retail media explainer today. This new document is full of proprietary insights. Clear infographics, analyses, bullet points, summaries…everything one wants in a piece of content. 🙋♀️ Download for the lowdown on retail media. Get yours free now👇 https://lnkd.in/eJvGR_Ej Data Impact by NIQ. Actionable, reliable ecommerce analytics. #digitalshelf #ecommerce #cpgbrands #retailmedia

Attention digital shelf aficionados. This message is for you. We have something you need. Something to scratch that hard-to-access digital content itch. A newsletter that puts the eek in ecommerce. Where OOS comes out of the stock room. Where search has nowhere to hide. Where ratings and reviews get their report card. See all your favorite KPIs like you’ve never seen them before. Memes, analyses, cheat sheets, guides, listicles, webinars...this sucker has it all. Ladies and gents, introducing...The Digital Shelfie. Your twice monthly digital shelf fix. Sign up for the newsletter here 👇 https://hubs.la/Q02pgKXK0 Selfies are so 2023. 2024 is the year of the Shelfie. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #digitalshelf #ecommerce #cpgbrands #omnichannel

Imagine being in a crowd of shouting, juggling, unicycling, flame throwing circus performers and trying to stand out. 🙋♀️ Welcome to AMZ. Millions of products. Countless categories. An algorithm that changes continuously. $396 billion in US sales in 2023. It’s a lot. A whole lot. If you want your product to stand out in such an environment, you need a precise snapshot of your entire category. Our AMZ Sales & Share analytics are the most accurate in the industry.  Reach out for info! Data Impact by NIQ. Actionable, reliable ecommerce analytics. #digitalshelf #ecommerce #cpgbrands #omnichannel

None of us have ever gone grocery shopping for shampoop, let us, pinapples or tootpaste. 👎 However, online searches are a different matter. Not all of us are brilliant spellerz all the time. The search terms shoppers use are the search terms that matter. Brand manufacturers need to know what shoppers are searching for. Introducing Keyword Advisor, the capability that lets you instantly uncover the most common search terms shoppers use on retail sites. Keyword Advisor gives you country and category-specific keyword recommendations. Try it for free now! 👇 https://lnkd.in/e8aNCFEc Because some shoppers searching for carats are looking for orange root vegetables. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #digitalshelf #ecommerce #cpgbrands #omnichannel

💸 Inflation.  Ouch. Like a bad haircut, all you can do is watch it as it grows, waiting for it to go away. At least with inflation, it can be measured. That’s exactly what this report does. Get category-level insights, private label insights, retailer insights and more. This is your definitive report on US ecommerce inflation. Get it for free now. 👇 https://lnkd.in/gNkkd8Y4 And if you’re living through a bad haircut, chin up. Time heals all coiffs. 💇 Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

Is your product a Bigfoot? Rarely seen, lurking behind other products on the digital shelf, out of sight of shoppers? It happens, and it’s quite frustrating. Especially when you’ve invested in search. Read our story about Everything Ecomm Alex and you’ll learn what to do about it. There are ways to put those products in plain sight of everyone. So if your product is a Bigfoot, it’s time to put a neon sign on its back.  🔆 This story shows you how. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

Retailers often don’t categorize products properly. Be sure you do. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

We all have pain points at work. For instance… ❌ Office chair swap battles ❌ The up-the-nose angle on video calls ❌ A used Kleenex on your desk ❌ Open space phone calls you don’t need to hear ❌ Trying not to accuse the entire company of theft when you ask for your charger back ❌ Etc, etc. However there are other pain points that are even more painful than these. Real work challenges. Like the pain points that occur in ecommerce when you need to manage ratings & reviews. Check out our list of ecomm pain points and see if you can relate. Btw, we feel your pain. 😖 Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

Don’t guess your share of category sales on AMZ vs. your competitors. Guessing is too risky. Like guessing what time an interview is. Or what kind of fuel a car takes. Or your partner’s birthday. Or the speed limit. Guessing bad. And you don’t have to do it on AMZ. AMZ is big, complex and competitive—not a good environment to wing it. Especially when reliable sales & share analytics exist. Take a look at what they can do here.👇 https://lnkd.in/e-TGAzJc   Guessing is for giving directions to tourists, not product sales. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

"No one will want a computer in their home.” Ken Olsen, 1977. "Television won’t last.” Darryl Zanuck, 1946. "There's no chance that the iPhone is going to get any significant market share.” Steve Ballmer, 2007. Predicting the future is an invitation to ridicule.  We’ll nimbly sidestep that possibility and simply share emerging trends. Click through our PDF to see what new directions our industry is taking. And since they’re such fun, here’s one more prediction for the road: "Nuclear-powered vacuum cleaners will probably be a reality in 10 years." Alex Lewyt, 1955. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel