Good Good Golf is taking the golf industry by storm. Headquartered in Prosper, just a few exits up from the PGA of America HQ, the group of YouTube stars are redefining how young golf fans interact with the sport.
They're more than just content creators, though. Their apparel brand is in more than 300 Golf Galaxys and every Scheels location across the country, their Callaway-branded golf balls and putters set a record for fastest Callaway items to sell out, and they're on the prowl for tour apparel sponsorships.
The story is featured in D Magazine's April issue, which is all on how Dallas does golf. Here's an excerpt from my story:
2023 was a banner year for Good Good’s growth, but 2024 will be about entering new mainstream media markets. Good Good will be part of the third season of Netflix’s Full Swing. “Netflix was on-site with us at the American Express golf tournament while we filmed with Min Woo Lee,” CEO Matt Kendrick says. He is also pitching around a docuseries on Good Good to different production studios. “The series might live on Netflix, Peacock, or Max,” he says. “But the producers we’re working on this with produced Ozark for Netflix.”
In addition, Kendrick says Good Good is in discussions with the Golf Channel to bring The Big Break back. The reality TV show, which aired for 23 seasons from 2003 to 2015, featured aspiring professional golfers competing for exemption status into PGA Tour events or full-time exemptions onto lower-level tours. At 19 years old, an aspiring Tony Finau appeared on the show in 2009. He now has six PGA Tour victories.
“We know the content that Good Good puts out through their channels is fun, it’s young, and they are really good at engaging that particular audience,” Glenn Grimshaw, a VP at NBC Sports says.
For all companies in golf, it comes down to capturing a younger audience. Grimshaw says the average golf fan who consumes the sport on linear television is in their 60s. But Good Good is capturing the golf audience of 16 to 34 to the tune of more than 820,000 views per video. Callaway struck a seven-figure partnership with Good Good for the same reason.
“Our focus is reaching passionate golfers, and the Good Good partnership is huge for us because it allows us to reach a core audience that all golf brands have struggled to reach in the past,” Nick McInally, Callaway’s VP of marketing, says.
Additionally, Kendrick says to keep an eye out for a Good Good brick-and-mortar store should the right real estate opportunity present itself. Good Good was in discussions to open its first at the Omni PGA Frisco, but the space was awarded to Vineyard Vines instead.
“We’re just this global golf brand that somehow these 20-year-old kids were able to start out of Frisco, Texas. And five years down the road, we will be rivaling the biggest players in the game,” says on-screen talent Bubbie Broders.
Read the full story here: bit.ly/4d2XmmO