☃ 🔊 The CMX Holiday Hub is here! https://cvs.co/47hGhTK Check out this new resource for more opportunities to grow with CVS and be sure your brand makes it into their 🎁 basket! #holiday #cvshealth #retailmedia #insights
CVS Media Exchange (CMX)
Advertising Services
Woonsocket, Rhode Island 6,260 followers
The Power of the Everyday Purchase™
About us
At CVS Media Exchange® (CMX™), the leading health and wellness retail media network, we empower brands to forge meaningful connections with shoppers at CVS, the #1 trusted retail pharmacy. CMX is focused on expanding reach to 74M loyal CVS ExtraCare members, leading the charge toward measurement transparency, and enabling campaign access through innovative managed and self-service solutions. Our ExtraCare loyalty card data is the foundation of CMX, built on 25 years of equity to connect your brand with CVS’s most valuable shoppers. It fuels our solutions for partners. Whether you’re launching a new product or expanding brand awareness, we can deliver hyper-relevant omnichannel campaigns including – onsite search & display, in-store, social, offsite audio and video – connecting digital and in-store activations and closing the loop on reporting and measurement. Customers come to CVS for everyday items that make their lives healthier, happier, and more productive. By partnering with CMX, brands can reach our most loyal, valuable shoppers along their path to purchase in one of our 9,000 stores, at CVS.com®, across the web and on the CVS app. Contact us at https://cvs.co/3Wrrwu1 today.
- Website
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www.cvsmediaexchange.com
External link for CVS Media Exchange (CMX)
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Woonsocket, Rhode Island
- Type
- Public Company
- Founded
- 2020
Locations
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Primary
Get directions
Woonsocket, Rhode Island, US
Employees at CVS Media Exchange (CMX)
Updates
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The CMX Performance Dashboard lets you evaluate the impact of media on driving sales for your brand with always on access to understand campaign performance. #measurement #transparency #access #cvshealth
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Learn more about the latest sponsored product innovations we’ve launched in partnership with Criteo – and reach high intent CVS Pharmacy shoppers today. #retailmedia #search #cvshealth
What does it take to engage 74 million loyal shoppers, both online and in-store? 🤔 The retail media arm of the largest retail pharmacy chain, CVS Pharmacy, is showing how it’s done. Hear from Pamela Young, Head of Sales for CVS Media Exchange (CMX), to learn more about their #RetailMedia offering and how they leverage over 25 years of ExtraCare membership loyalty to enhance the experience for brand partners and shoppers. Watch the full video 🔗 https://lnkd.in/dgbKPsrM #CVSHealth #AdTech #CMX #MeetTheRetailers
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Track CMX media delivery to better understand trends by channel, audience, transaction type, and SKU. #retailmedia #cvshealth #dashboard #measurement
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Contact Catharine Meketa-Poirot today (https://cvs.co/3Wrrwu1) to learn more about the value she can offer your brand by reaching ExtraCare shoppers seeking healthy routines and symptom relief. #retailmedia #cvshealth #media
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Build custom audiences and optimize campaigns with CMX Programmatic Self-Service, powered by The Trade Desk. Learn more https://cvs.co/3XKAq6T #selfservice #RMN #cvshealth
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Loyalty is valuable. What attracts consumers to loyalty programs like CVS ExtraCare®, which helps power CMX audience insights and campaign planning? Discover key insights (https://cvs.co/47ucyXC) from a study we conducted with Path to Purchase Institute. #cvshealth #retailmedia #loyaltyprograms
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We now offer your brand maximum exposure with ad placement on 75 #premium #offsite publishers—the leading health & wellness sites our customers trust. #retailmedia #advertising #roas #cvshealth
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Don't miss out on the chance to get in front of custom CVS audiences this fall 🍂 . Discover how CMX can help your brand quickly drive sales. Click here - https://cvs.co/4dVXjcy #cvshealth #retailmedia #access
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Two core questions we ask ourselves as we innovate at CMX: 1. "Does this create an experience that's in line with what CVS Pharmacy shoppers want?" 2. "Will this help our brand partners execute more impactful campaigns?" Learn more about our POV on retail media advancement - via The Current's podcast discussion (https://cvs.co/3ZgrruO) with Parbinder Dhariwal. #retailmedia #cvshealth #innovation
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