C Space

“I was quite surprised how welcoming and diverse the financial services industry was when I joined,” shares Natasha S. den Dekker. For International Women's Day in March, we sat down with Sarah Emmerson from Visa and Natasha S. den Dekker from Santander to discuss their experiences as women and insight professionals in the financial services industry. It was a fascinating conversation that sheds light on an industry that may have some misconceptions. To listen to the full episode: https://lnkd.in/eddQDsyq Insightful Encounters is an opportunity to have a fireside chat with insight professionals about the pressing issues that are top of mind within the industry. Do you have a hot topic you’d like to talk about? Get in touch and we will get you booked in! #InsightfulEncounters #RelationshipThinking #MarketResearch #FiresideChat #internationalwomansday #financialservices

Travel is back and booming: adventure trips, wellness sanctuaries, weekend breaks, Taylor Swift jaunts. This year, 9% of the world’s GDP will come from travel, almost back to pre-pandemic levels. But this time, it’s different… …in this age of uncertainty, travel is taking different forms and fulfilling different purposes. Last year, we published our Foresight Toolkit—a guide for insight practitioners to use when crafting and developing foresight-related projects. But how do you apply this? Introducing the antidote to modern living. Not just another Future of Travel report, but rather a demonstration of foresight application and a practical read to help your brand think about how you can stay ahead in this uncertain world. https://lnkd.in/ebfZXfi2 Yes, there’s talk of interplanetary tourism, hyperloops, and floating hotels, but in this piece, we argue that the brands that focus on applying new tech and solutions to real problems (whether that’s burnout or reclaiming the joy of being lost) and opening travel to more people, more often, are the ones that will succeed in the future. A big thank you to Doron Meyassed, Chris Nader, Eleanor Dodgson, Kristi Gole and Holly Tuppen, who contributed their expert voices when crafting this report. Enjoy the read. We hope it’s a mini—but meaningful—holiday for your brain. #futureoftravel #foresight #marketresearch #relationshipthinking #travelfutures #travel #hospitality #insights

It was great to see Risham Nadeem take the stage with Sandra Plakke for a fireside chat at the Greenbook #IIEXEU event in Amsterdam on Wednesday. They discussed Nissan Motor Corporation's customer experience transformation and the role that customer closeness and CSpace's SPARK nine-market customer community has played in enabling it. Highlights from the two-day conference were Jennifer Dorman at Babbel talking about behavioural science and system one and system two thinking and product design. Also, Josephine Scholtes on researching #AI products with AI products at Microsoft. It was great, too, to connect with ex-C Spacer, Esi Akaltun, and hear more about her work at hims & hers. Her presentation on their recent UK-wide Sex Report was brilliant and included much overlap with the findings of Risham's work on Inclusive Intimacy for the Design Museum Everywhere. #IIEXEU #climateactionweek #paneldiscussion

Denise Hicks, Global Sustainability Lead for C Space, did an outstanding job at this week’s London’s Reset Connect event (25-26 June). Forming part of London Climate Action Week, this popular event supports the urgent need for unified action against climate change.   Denise wore many hats; from hosting a panel debate on the main stage with Karen Pflug, Vera Kukic, Emily Taylor, Lamé Verre and Rhian Kelly, through to running an exclusive workshop with the Market Research Society (MRS). She even found time for a fire-side chat with Jane Frost CBE, the CEO of the Market Research Society.   Our engaging workshop provided a unique and safe platform for professionals – from a variety of roles – to discuss the role brands can/must play, and the importance of going out and speaking with stakeholders - internally and externally - to help create connection and focus for sustainability strategies.   #resetconnect #climateactionweek #paneldiscussion #relationshipthinking #marketresearch

As the US prepares to celebrate the Fourth of July, some timely themes are emerging from the 500 consumers participating in C Space’s AI Diagnostic, a longitudinal study that helps companies learn how customers view AI. Check out key insights on whether AI will foster independence or overdependence – and what consumers’ changing perceptions of AI mean for your brand – in a new blog from our technology experts, Laurie Bae and Arjun Chawla. ➡ https://lnkd.in/evNRS8nK #MarketResearch #AI #CustomerInsights #AIDiagnostic Escalent Hall & Partners

This Thursday, June 27th, join us for a unique opportunity to engage virtually with your insight peers on the role we play in building trust in healthcare and the implications for your organization. Together with our experts Barrett Ladd, Director of Market Research and Brand Strategy at C Space Health, and Courtney Kerwin, VP of Life Sciences at Escalent, we’ll explore: 1️⃣ Communicating and driving the value of trust within your organization 2️⃣ Actionable strategies to foster trust and enhance patient-provider relationships today and in the future 3️⃣ Research approaches and tools to continuously and deeply understand patient and provider needs ➡️ Register here: https://hubs.li/Q02D6Sr50. ** Please note that this is a first-come, first-served event, and space is limited. #PeerConnections #BuildingTrustinHealthcare #MarketResearchforHealth Escalent Hall & Partners

Does a higher sample mean lower risk? Should accessibility be the rule or the exception? At this year's Intellus Worldwide event on digital innovation in the healthcare space, Sarah Timmings, Managing Director at C Space, and Samantha Mason, Associate Director at C Space Health, led a myth-busting exercise on UX and insights before delving into the five key principles of conducting digital research. With real stories to demonstrate the impact of conducting patient and HCP-centric digital research as part of the presentation, conference attendees left armed with tools and best practices to implement into their own research projects. Curious to learn more – and find out how C Space helps clients deliver world-class experiences with a holistic view of their customers? Reach out! https://hubs.li/Q02CjsN10 #PharmaIndustry #DigitalInnovation #PatientOutcomes #PatientCentricity #Insights #MarketResearch Escalent Hall & Partners

The countdown is on! Join us in 8 days at this year’s Reset Connect conference! The urgent need for unified action against climate change is more critical than ever. Despite widespread acknowledgment of the crisis, genuine progress is hindered by societal and corporate division. Denise Hicks, Global Sustainability Lead for C Space, will co-host an exclusive workshop with the Market Research Society (MRS) and their Climate ThinkTank. This will offer a unique platform for insight professionals to discuss the Say/Do gap and other myths, as well as reveal how to collaborate with consumers to move hearts and minds. This popular event is perfect for brands and individuals committed to sustainability and net-zero goals, providing insights into the latest trends, strategies, and solutions from various industries. Want to join us? We have a few complimentary VIP tickets available for those who would like to attend. These tickets give you access to the entire two-day event, entrance to the VIP area, and, more importantly, our exclusive workshop. Spaces are limited, so register your interest using the link below. https://hubs.li/Q02CcvZc0 See you there! #resetconnect #climateactionweek #paneldiscussion #relationshipthinking #marketresearch

The cost of living is a global epidemic, and we are all feeling the pinch in some way, shape, or form. That’s why our study, #Value: Relationships Under Duress, has been so enlightening, as we explore the hardships faced by people across the globe. Our latest roadshow brought us to Milan, where we wrapped up a Value workshop for Visa, who partnered with us to share some of the stories we discovered about the evolving relationships between consumers and brands, this time with an Italian focus. Thanks to Ilke, Serena, Silvia Froldi, Birim and Flaminia for inviting us to share at Visa Marketing Connect! Our Value workshops have been a fantastic way to showcase our research and activate in a way that lands with impact. Big Talks are part of the C Space way. We don’t just deliver insights; we walk you through them and help you better understand how they will be most effective, now and in the future. Want to speak to us about our Value Talks, or how we deliver Big Talks more generally? Contact us today! #relationshipthinking #cspaceway #marketresearch #bigtalks #workshop #visamilan #costofliving

We are thrilled to share that Daniel McLaren and Dr Nick Coates have been shortlisted for the AURA Insight ‘Most Inspiring Agency Speaker’ Award! Their talk, titled ‘#BeyondPPT,’ focused on activating insights. They showcased a variety of tools and deliverables, ranging from emotional tells to brand love letters and practical toolkits designed to bring the consumer voice front and centre. Attendees even had the chance to try some foul-tasting jelly beans as a metaphor to illustrate the risk of a brand's inconsistent experience! A big congratulations to Nick, Dan, and the wider creative team, part of the Escalent Enterprise. Keep shining, and we'll keep the champagne on ice ahead of the award ceremony on July 25th. Fingers crossed. 🤞 #awards #marketresearch #relationshipthinking #activatinginsights #activation #aurainsightawards