Creator Vision reposted this
Founder, Creator Vision: we help brands maximize their creator marketing investments: Chief Growth Officer/ Forbes 50 Entrepreneurial CMO/ PROUD AdCouncil Board Member/Campaign 40 over 40
THEY HATED MTV TOO! In 1981, critics called the launch of MTV “a gimmick.” It could never displace established (legacy) entertainment channels. 😳 FALSE: Not only did it spark a cultural revolution, but MTV also became a key business partner… For movies, soundtracks, fashion AND OF COURSE advertising. Along the way, MTV directors (CREATORS) such as DAVID FINCHER, SPIKE JONZE & MICHAEL BAY become SUPERSTAR movie directors. Their style of storytelling and editing captured the attention of young audiences—the same way CREATORS (ie Yes Theory, Michelle Khare , Justin Flom Coco Mocoe and many more) understand how to reach and influence millions of fans Is Cannes Lions International Festival of Creativity and their new dedicated creator track a sign of the tide turning towards creators as respected marketing partners? Writing a new column for Forbes ⬇️⬇️⬇️ to share thoughts about what’s next for creators and marketers. Check it out and let me know what you think.