Crayon

The biggest problem facing today’s compete teams — too. much. data. We’re all drowning in intel. And very few companies have the time and/or resources to effectively review and analyze all of this compete data. 🔍   Sound familiar? Is data overload holding your compete program back? Say hello to Sparks, the first-ever AI-powered research tool designed to transform data into actionable enablement! ✨ With Sparks you can automatically analyze over 100 insight types, then produce deliverables to your revenue teams — fast ⚡ With Sparks:  ✨ Turn thousands of customer reviews and competitor news mentions into sales talk tracks in seconds.  ✨ Summarize a quarter’s worth of press releases and website changes into a SWOT analysis with the click of a button.  ✨ Analyze key themes and market activities relating to new products, acquisitions, events, investments and present findings in a concise report. ✨ Organize the most pressing win-loss takeaways from your top competitor to inform and optimize your market positioning. But there’s MORE. Within Sparks, we’re including a critical data source, a source with the most actionable competitive intel..... Introducing Call Clips for Gong. Our Gong customers can now get summarized call clips from competitor conversations — automatically, in real-time. 🔥 Ready to transform compete at your organization? Check out our latest post (in the comments below) on Sparks and Call Clips for Gong. 👇

Deals are more competitive than ever, and yet many compete programs aren't equipped to improve win rates. In our newly published guide, Crayon's CEO Jonah Lopin reveals how to build a successful competitive enablement program. This guide covers topics such as: - How to properly scale a compete program - The common flaws that hold compete programs back - How to use compete effectively to boost win rates With the end of the year quickly approaching, you need to set your revenue teams up to crush the competition in 2025. Grab the new guide in the comments below.

We're having a great time at the Product Marketing Alliance Product Marketing Summit in Boston. Day two, let's do this! Come by our booth for some fun swag and say hi to Cameron S. and Samantha Nolte 👋

🔥 Have you heard? Crayon just released a ground-breaking new feature: Sparks 🏔️ Product marketers and CI pros don’t need to overcome mountains of data to enable sales teams anymore. With Sparks, quick, accurate, and actionable analysis is at your fingertips. 📆 Join us October 24th to learn about the limitless potential of Sparks with Crayon's own Jon White and Samantha Nolte as well as Sam Niro from Talkdesk

Product Marketers! Sales Enablement leaders! We can't wait to see you at the Product Marketing Alliance PMM Summit in Boston next week (October 3rd & 4th) Crayon will be on-site showing off Sparks (our new AI-research and analysis feature) ✨ so be sure to swing by the Crayon booth and say hello. We're looking forward to hanging out with the best and brightest in Boston.

Win-Loss Week starts tomorrow! 🎉 Our very own Jonah Lopin will be speaking alongside Clozd co-founder Andrew Peterson on the intersection of competitive intelligence and win-loss. 🤔 There's still time to register for the best win-loss event of the year. The Clozd team has an amazing lineup of speakers: Carolyn Klinger, CCXP, FCXP, August Jackson, Spencer Hong and more! Registration link in the comments below! See you there. 👋

ICYMI - Sparks is here! ✨ ✨ Sparks is the very first AI-based research tool that automatically analyzes competitive data across different insight types and then instantly produces enablement deliverables. Compete teams that have Sparks can..... ✨ Summarize a quarter’s worth of a competitor’s marketing content into a list of key themes and trends ✨ Review a Strengths / Weaknesses analysis from the last six months ✨ Analyze online reviews for consistent themes ✨ Find common objections that your sellers face from within call recordings ✨ Organize the most pressing win-loss takeaways from your top competitor ✨ Pinpoint relevant news from the previous week across hundreds of articles and SO much more. Grab further details in the comments below. Ignite your competitive enablement with Sparks!

When your competitor updates a product page but there are no screenshots in the Way Back Machine for you to refer to (if only there was a solution for that 🤔)

💥 There's still time to register for tomorrow's webinar! We're talking about how to build a modern-day compete program with experts from Crayon and Telesign. Hope to see you there! https://lnkd.in/gxJxCfvT

🧠❓🍻 Some of the big brains at Crayon got together for trivia at The Boston Beer Company Sam Adams Brewhouse this week. Let's hear your favorite trivia questions in the comments!