Duolingo, the language learning app known for gamifying education, has once again proven its marketing mastery with an ingenious guerrilla campaign. Taking advantage of the viral "brat summer" trend, Duolingo sent its iconic mascot Duo to crash Charli XCX and Troye Sivan's "Sweat" tour, generating over 20 million impressions on social media. This campaign brilliantly showcases: ✨ Trend hijacking: By latching onto the "brat summer" phenomenon, Duolingo ensured relevance and virality — especially among Gen Z users. 📱Unexpected presence: Placing Duo at a pop concert drew surprise from young concert goers, generating buzz and social media shares. 💅 Brand personality: The cheeky, “unhinged” actions of Duo reinforced Duolingo's fun, approachable brand image. 🔄 Cross-platform engagement: The stunt bridged real-world experiences with social media, maximizing reach and impact. We’re inspired by Duolingo’s bold campaign, which reminds us that calculated risks can turn into viral successes. Well done to the entire Duolingo marketing team! #CreativeWinOfTheWeek #GuerrillaMarketing #DigitalAdvertising #Duolingo https://hubs.li/Q02RgLJT0
CRAFTSMAN
Software Development
New York , NY 11,916 followers
Create, automate, innovate, and turn your creative needs into successful marketing.
About us
CRAFTSMAN is a creative technology company that empowers marketers and brands to achieve massive creative wins. Our sophisticated platform enables partners to quickly iterate their content to drive scale and efficiency, while our agency work blends mixtures of ideas and craft wrapped around extremely engaging stories that deliver results. Discover more at www.craftsmanplus.com.
- Website
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https://craftsmanplus.com
External link for CRAFTSMAN
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- New York , NY
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Video Production, Interactive Content, User Acquisition Assets, Mobile Specialized, App Store Videos, Explainer Videos, Playables, Live Action, Creative Strategy, Branding, and Automated ad creative
Products
Craftsman Play
Creative Management Platforms
This is the next generation of creative tech. Craftsman Play is a creative technology solution that provides quick, code-free playable and interactive ad creation for game studios, brands, and publishers that want to drive user acquisition and growth. From self-serve to full-service creative support, Craftsman Play can help you meet and exceed your creative and user acquisition goals. Easy to use and simple to get started, we provide everything you need to level up your interactive and playable ads, so you can focus on the bigger picture. Iterate as much as you want, export whenever you want, and create high-quality ads in no time!
Locations
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Primary
580 Broadway
1203
New York , NY 10012, US
Employees at CRAFTSMAN
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Doug Manson
Chief Creative Officer | Creative Strategist & Multidisciplinary Pixel Pusher
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Lawrence Valenti
Chief Creative Officer @ Scalio | Advisor | ex-King, GSN Games, Apple
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Chris 🫶 Adamo
Investor, Advisor, Co-founder and Conduit
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Ryan Ondriezek PSD
Clio Awards winner & Creative Leader
Updates
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Join CRAFTSMAN President Nancy Roberts on September 26 in San Francisco at the App Promotion Summit panel, 'The AI Edge: Revolutionizing Mobile App Promotion,' where industry leaders will dive into AI-driven marketing, growth tactics, ethical considerations, and more. 🌟 Don't miss the chance to learn how AI can give your app a competitive edge! #AppPromotionSummit #MobileGrowth
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CRAFTSMAN is heading to the G2E Conference in Las Vegas from October 8-10! 🎰 Interested in discovering how playable ads could enhance your gaming advertising strategy? 🎮 Let’s connect and dive into innovative solutions that engage users, drive conversions, and create unforgettable ad experiences! See you there! #G2E2024 #PlayableAds #AdTech #Gaming
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Looking to enhance your ad strategy? 🎮 Our latest blog covers 5 effective ways to gamify your ads, boosting engagement, brand awareness, and conversions. From interactive quizzes to AR experiences, explore new methods to connect with your audience. Learn more here! https://hubs.li/Q02R04Mt0 #Gamification #AdStrategy #MarketingInnovation
5 Ways to Gamify Your Ads
craftsmanplus.com
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TwitchCon 2024 was an inspiring experience and a valuable opportunity to connect with the streaming community. 👾 The event highlighted innovative ways brands are engaging with streamers, offering key insights for how CRAFTSMAN can help creators grow and connect with their audiences. From interactive features to content creation tools, the potential for authentic UGC partnerships is immense. Excited to explore how we can bring these ideas to life. 🌟 i#TwitchCon #UGC #CRAFTSMANPlus #CommunityDrivenContent
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That’s a wrap on #DMEXCO2024! 🎉 From insightful conversations to sharing our vision of how interactive ads and gamification can revolutionize engagement and ROI, it’s been an inspiring few days for the CRAFTSMAN team. Huge thanks to our partners for making the event unforgettable. Until next year! 👏
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Ready to level up your growth strategy with playables? 🤔 Meet our team at TwitchCon San Diego from September 20-22! Let’s chat about gamifying your ads to capture and convert more players. 👾 #TwitchCon #SanDiego #GamingCommunity #Playables
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This week, we're highlighting our work with Wizards of the Coast (WotC) and how CRAFTSMAN was able to significantly scale their creative production with a FTE (Full-Time Equivalent) model. 🎨 By leveraging our FTE approach, we helped WotC maximize efficiency and productivity to: Produce 𝟏,𝟒𝟎𝟎 𝐚𝐝 𝐮𝐧𝐢𝐭𝐬 per quarter Reduce 𝐜𝐨𝐬𝐭 𝐩𝐞𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐛𝐲 𝟓𝟎% Decrease 𝐚𝐬𝐬𝐞𝐭 𝐭𝐮𝐫𝐧𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐢𝐦𝐞𝐬 𝐛𝐲 𝐮𝐩 𝐭𝐨 𝟗𝟎% We're proud to have empowered the masterminds behind Magic: The Gathering to focus on strategic initiatives and campaign optimization while significantly enhancing their creative production capabilities. Is your brand facing similar creative challenges? Connect with our team to explore how CRAFTSMAN can help elevate your digital advertising game! ✨ Learn more about our work with WotC: https://hubs.li/Q02Qvjm50 #CreativeWin #AdTech #DigitalAdvertising
Wizards of the Coast Case Study | Craftsman
info.craftsmanplus.com
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🎮 Curious about the secrets behind WildCard Games' success? In our newest series, CRAFTSMAN MASTER, Josh Chandley reveals how CRAFTSMAN playable ads boosted their user acquisition by 25%! Read the full interview now. https://hubs.li/Q02Qlq1l0 #CreativeStrategy #MobileGames #UserAcquisition
Josh Chandley
craftsmanplus.com
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From our first office in NYC to partnering with Fortune 500 companies, speaking at global conferences, and earning a spot on the 𝐈𝐧𝐜. 𝟓𝟎𝟎𝟎 𝟐𝟎𝟐𝟒 list, the journey of CRAFTSMAN over the last 5 years has been nothing short of incredible. 🚀 Proud of how far we’ve come, humbled by the trust of our clients, and excited for what’s next. Here’s to the next chapter of growth and innovation! 🙌 #CRAFTSMANPlus #5YearsAndCounting