Constellation Brands

Congratulations to all the teams who participated in this year’s 2024 Early Career Professionals (ECP) Case Competition! 🎉 This year’s challenge tasked participants with developing a corporate program to integrate multigenerational perspectives into our ways of working, with a special focus on engaging and understanding Gen Z. Talented individuals from across the company were eager to showcase their creativity, collaboration, and problem-solving skills. After weeks of preparation, the “NextGen Visionaries” emerged as the winners thanks to their unique and practical solution. Discover how the ECP Case Competition is shaping the next generation of leaders at Constellation, and hear more from this year’s winning team: https://bit.ly/3ZMfSvv

The 2021 To Kalon Reserve Cabernet Sauvignon from Robert Mondavi Winery has arrived. The fruit for this premium wine came exclusively from our To Kalon Vineyard, located on prime benchland in the Oakville appellation. The Napa Valley vineyard is famous for producing some of the finest grapes in the world. This vintage represents the pinnacle of wines we produce. In fact, Wine Spectator magazine recently listed To Kalon as one of “The World’s Greatest Vineyards.” Learn more about 2021 To Kalon Reserve Cabernet Sauvignon: https://bit.ly/3zicUUP

In celebration of #HispanicHeritageMonth, Modelo collaborated with Mexican-American Chicago street artist Sentrock to design and create the One-in-Six Pack. Inspired by the 1 in 6 Americans with Hispanic heritage, this special-edition bottle is Modelo’s tribute to the powerful stories and lasting influence of the Hispanic American community. This custom One-in-Six Pack will be available through an online charity auction to benefit UnidosUS (@WeAreUnidosUS) – the largest Hispanic civil rights and advocacy organization in the U.S.  Understanding, supporting, and celebrating the Hispanic consumer is core to our business as we aim to authentically connect with the communities where we live and work and build brands that people love.    #WorthReachingFor #LoVale

Harvest Season is well underway at wineries across California, marking a pivotal time when our teams come together to turn fruit from the vineyards into your favorite bottles of wine.    The Prisoner Wine Company, located on the legendary Highway 29 in Napa Valley, recently kicked off Harvest Season with its Blessing of the Grapes. This age-old tradition brought together winemaking, production, brand teams, and a special appearance by Sydel Curry-Lee, co-founder of Domaine Curry.    The hard work and commitment of our dedicated Wine Operations teams make this season possible every year! We can’t wait to see what this year will bring.    #WorthReachingFor 

Victoria, considered Mexico’s oldest beer brand, has announced a new partnership with Mexican-born singer-songwriter Carin León as the Official Cerveza Sponsor of his highly anticipated Boca Chueca tour. León has also teamed up with the brand to design a custom hat inspired by his signature style with a touch of Victoria flare. This exciting partnership celebrates Música Mexicana culture and the heritage of the Victoria brand -- bringing people together to create memories that fuel relationships for years to come. Learn more: https://bit.ly/4ehhul0

In celebration of #NationalCleanupDay this weekend, we are thrilled to announce that our Nava and Obregón breweries in Mexico have achieved TRUE Certification for Zero Waste. These certifications represent a significant milestone in our waste management journey and help contribute to the mission of National Clean Up Day to unite individuals and organizations in promoting a cleaner environment.    TRUE Certification for Zero Waste is a pioneering program that measures, improves, and recognizes zero waste performance. It promotes sustainable materials management and reduction practices, leading to positive environmental, health, and economic outcomes. To obtain these certifications, we are focused on reducing, reusing, substituting, recycling, composting, and diverting waste from landfills at our key operating facilities worldwide.    Join us in our journey towards a more sustainable future.  

We’re in the business of creating new experiences that bring people together and elevate their lives. To achieve this, we've cultivated an exceptional portfolio of high-end brands and boast a diverse range of world-class wineries and distilleries.     Our hospitality sites are destinations where some of our core values of people, quality, and customer focus come together. At our locations, visitors can immerse themselves in the art of winemaking and distillation, meet the talented artisans behind their favorite brands, and, of course, savor the exquisite products that have helped us become a leader in the industry.       From the bold and innovative blends of The Prisoner Wine Company in Napa Valley to the scenic beauty of High West Distillery in Park City, read more about some of our premier locations and how to plan a visit here: http://bit.ly/3TQOZTF

Modelo, the Official Beer Sponsor of the College Football Playoff, is building on its established Full-Time Fans advertising campaign with the launch of a new character, “The Recruiter.” He is not looking for players, but rather the most dedicated, most passionate fans. The brand is also offering real fans the opportunity to join “Team Modelo” in collaboration with college football legend and former top-tier recruit, Reggie Bush. The Full-Time Fan Recruiting Contest is part of Modelo’s evolved Full-Time Fans campaign for the 2024-25 season, which features new TV spots, custom media integrations, digital and social content, and...“The Recruiter.” Catch the brand’s new slate of TV commercials airing during broadcasts throughout the season. Learn more: https://bit.ly/3zhS9IN #WorthReachingFor

This summer, Corona activated “The Giant Cooler Experience," its first-ever 3D billboard for Corona Extra in New York City’s Times Square. The massive billboard showed a 15-second clip of a hand reaching into a cooler of ice-cold Corona beer. A second screen across the street was leveraged to show a bottle appear on the iconic Corona beach - complete with a lime wedge - as temperatures soared in New York City. The bold and playful ad brought the refreshing taste of Corona from the beach to Broadway throughout July while effectively demonstrating our commitment to building power brands through next generation, consumer-first marketing capabilities. #WorthReachingFor

This #WorldWaterWeek, we’re proud to spotlight our impactful work with The Nature Conservancy, the State of Coahuila Water and Sanitation Commission (CEAS), and other state and municipal governments on the progress we’ve made in the San Joaquin basin and Allende-Piedras Negras aquifer. In these regions, we’ve worked to conserve water and restore our wetlands. In California’s San Joaquin Valley, our collaboration with The Nature Conservancy with local farmers helped conserve hundreds of millions of gallons of water annually by planting cover crops. This innovative approach not only preserves critical water resources but enhances habitats for migratory birds. In the Allende-Piedras Negras aquifer, we’re helping to modernize and rehabilitate the water supply infrastructure to improve water availability and access for residents. By collaborating with local partners, we strive to improve water efficiency and reliability. Learn more about these initiatives and our commitment to water stewardship: https://bit.ly/3X3gkCH #WorthReachingFor