Are You Speaking the Language of Today’s Shoppers? Connecting with younger shoppers can feel like deciphering a language sometimes 🧐 But if you want to thrive in the e-commerce game, understanding Millennials, Gen-Z, and even Gen Alpha is key 🔑 Here’s what retailers need to keep in mind: 🔹 Authenticity matters: Build real connections with genuine content. 🔹 Know your platforms: Different generations hang out in different spaces, so tailor your strategy for each one. 🔹 Influencers are key: Influencers can drive way more engagement than you might think. Connexity helps brands connect with this audience by managing competitive exposure and tapping into social influence and BNPL options, making it easier to engage with these groups 🤝 Click on the article below to learn more! https://lnkd.in/eZrPuvCm
Connexity, Inc.
Technology, Information and Internet
Santa Monica, California 17,889 followers
Performance marketing at the intersection of data and technology. Connecting shoppers with retailers for over 20 years.
About us
Connexity, a Taboola company is a performance-marketing technology company whose core purpose is to help online retailers find new customers and drive sales at a cost that meets ROI objectives. We manage the complexities of a wide range of customer acquisition channels on behalf of thousands of retailers, with 20 years of proven success in the US and in Europe.
- Website
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http://www.connexity.com
External link for Connexity, Inc.
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Santa Monica, California
- Type
- Public Company
- Founded
- 1996
- Specialties
- Retail Data, Display Advertising, Retargeting, CPC Marketplace, Audience Targeting, Search Marketing, paid search, CPC, performance marketing, martech, affiliate marketing, ad tech, digital advertising, Influencer Marketing, and paid social
Locations
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Primary
2120 Colorado Ave
Santa Monica, California, US
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Ruschgraben 133 76139
Karlsruhe, Baden-Württemberg 76139, DE
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2nd Floor, Aldgate House, 33 Aldgate High Street
United Kingdom, London EC3N 1DL, GB
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79 Madison Ave.
New York, New York 10016, US
Employees at Connexity, Inc.
Updates
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Bright ideas in the Miami sun! Mae Campbell was thrilled to attend Digiday's Publishing Summit this week. Engaging discussions, valuable insights and endless networking opportunities in a jam packed few days. See you next time! #DigidayPublishingSummit #Connexity
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Until next year @DMEXCO! Our team had a jam-packed couple of days in Cologne last week connecting with so many of you. It appears that AI remains top of everyone’s mind, as we had several interesting discussions about Generative AI. The event was full of interesting talks, ranging from the Future of AI-Powered Search Ads to a masterclass on AI's role in content management. Always great to attend these pillar events alongside our colleagues at Skimlinks and Taboola. #Connexity #DMEXCO24 #Networking
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Excited to share that Perform[cb] has showcased Connexity in their latest LinkedIn post! Huge thanks to our amazing partners for this collaboration—it's always a pleasure to work together and drive success! 🤝
🎯 Ready to elevate your clothing brand's customer acquisition? Three leading women’s fashion brands did just that—boosting conversions with precision targeting and optimized customer journeys. Curious how they unlocked premium-quality traffic? Hint - Connexity, Inc. 🤝 PCB. Learn more in our recent partnered case study: https://lnkd.in/etAfYrqp #casestudy #outcomebasedmarketing #performancemarketing #digitalmarketing
Connexity × Perform[cb] Partnership Case Study
connexity.com
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When it comes to eCommerce ad strategies, it's easy to get stuck in the rut of traditional cost models. But there's more to consider! If you’re weighing CPC vs. CPA, here’s why CPC might just be the game-changer your strategy needs: 🔹 Target Shoppers Actively Ready to Buy: Reach a purchase-ready audience who are already searching for products like yours. 🔹 Competitive Edge: Bid for prime placements and compete with other brands for top visibility. 🔹 Prioritizing Growth: Actively bid on high-quality incremental traffic to scale, unlike the slower CPA feedback loop. Swipe through to see the in-depth benefits of making the switch to CPC ➡️ #CPC #CPA #Advertising #Connexity
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The Connexity team made a powerful impact at Awin Global Think Tank France last week 🇫🇷 Pauline Reuter led an insightful session on everything Connexity, sharing key strategies. Meanwhile, Marc Dubois took part in a dynamic panel discussion, offering expert advice on how to make your affiliate strategies truly shine. We got some great snaps of our team in action! 📸✨ #AwinThinkTank #Connexity
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We are proud to be featured in the latest Martech Record article! 🙌 It’s been awesome collaborating with such a great team and discussing the future of commerce strategies for publishers. Publishers, check out the article for strategies to earn more revenue in 2024/2025
It is difficult sailing for publishers these days. The Google helpful content update, combined with the increasing cost of traffic means the industry has to think of new ways to win. We partnered with the Connexity, Inc. team to come up with 3 quick wins for publishers to grow traffic. https://lnkd.in/eCDjSXN9
3 “Quick Win” Revenue Growth Strategies for Publishers - Martech Record
https://martechrecord.com
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Connexity is headed to sunny Miami for Digiday's 2024 Publishing Summit next week! ☀️ 🌴 Are you attending? Come meet Mae Campbell, Publisher Acquisition and Growth Manager, who can't wait to connect with leaders across the industry in person. We hope to see you there! #DigidayPublishingSummit
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Just wrapped up an awesome three days at #CJU in Santa Barbara! ☀️ Big shoutout to CJ for hosting such a fantastic event and a huge thank you to everyone who visited our booth and chatted with us. We’re excited to keep the conversation going and are here to answer any follow-up questions you might have. Looking forward to staying connected! #CJU24 #Connexity #Networking
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After the summer hiatus, events are back with a bang for H2 kicking off with DMEXCO - Digital Marketing Expo & Conference in Cologne in less than two weeks! The Connexity team will be there and ready to connect. Come and chat with our Senior Director, Patrick Schnepf, and Pauline Reuter, our Senior Business Development Manager. You will find us alongside our Taboola and Skimlinks colleagues in Hall 6 at Booth A21. If you're attending - we'd love to speak! #Connexity #DMEXCO24 #Networking