Vive la France! 🇫🇷 With the Paris 2024 Olympics set to kick off this afternoon with a spectacular opening ceremony at 1:30pm ET, Comscore has taken a closer look at the evolution of audience content consumption across screens over recent 🥇 Summer Games’. Read our latest blog which shows new insights on this global sporting phenomenon, at this link 👉 https://lnkd.in/eb2u99WK #paris2024 #omnichannel #crossmedia #mediameasurement #comscore
About us
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. You can also follow us on Twitter (www.twitter.com/comscore) or Facebook (www.facebook.com/comscoreinc).
- Website
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https://www.comscore.com
External link for Comscore, Inc.
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Reston, VA
- Type
- Public Company
- Founded
- 1999
- Specialties
- digital business analytics, audience measurement, advertising effectiveness, market research, and mobile network analytics
Products
Comscore Digital
Product Analytics Software
The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
Locations
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Primary
11950 Democracy Drive
Reston, VA 20190, US
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Avenida São Gabriel, 477
5º andar
São Paulo, SP 01435001, BR
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Torre Murano, Insurgentes Sur 2453
Piso 10
Mexico City, CDMX 01090, MX
Employees at Comscore, Inc.
Updates
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COOKIES NEWS 🍪 As the advertising ecosystem processes this week’s news from Google on the pullback of its plans to deprecate third-party cookies from Chrome, there are some important takeaways for advertisers and publishers. Read our latest blog from Comscore’s Chief Information Officer and Head of Product, Brian Pugh, on how putting the consumer and their expectations first will continue to be a priority for advertisers and publishers seeking to reach and engage them. Find it at this link ➡ https://lnkd.in/gxHxV623 #cookies #thirdpartycookies #adtech #digitalmarketing #mediameasurement #omnichannel #crossmedia #comscore
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Cynopsis has shared the latest in a series of industry messages celebrating Comscore’s 25th anniversary 🎉 throughout the month of July. As Editorial Director of Cynopsis Media Lynn Leahey recognizes, Comscore continues to solve the most complex challenges in cross-media measurement. Our thanks to the team at Cynopsis for your collaboration over the years. We’ll see you at the Big TV Summit in the fall! To read more of the messages of support sent to Comscore as we mark our 25th anniversary, visit this link 👉 https://lnkd.in/ecAegm7k
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🚨 Last chance to register! 🚨 Join us tomorrow for the release of the 2024 State of Gen Z and the Future of Advertising report, during our live webinar with the ANA. The report looks at key media trends across platforms as Gen-Z consumers continue to shape the evolution of advertising in the modern media landscape. Register for the webinar at 3pm ET on July 25, 2024, via the link below. It's open to all Association of National Advertisers members and includes a Q&A session 👉 https://lnkd.in/e7EueGJq #genz #crossmedia #digitaladvertising #adtech #mediameasurement #comscore #ANA
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📢 Exciting News for Advertisers! 📢 We're thrilled to announce the integration of Comscore’s omnichannel ad measurement solution directly within The Trade Desk. Discover market-level campaign data designed to supercharge your optimization abilities like never before. Click this link to unlock your cross-media campaign potential in a quickly evolving cross-media ecosystem! ➡ https://lnkd.in/eDsdii8d #TTD #omnichannel #crossmedia #crossplatform #admeasurement #comscore
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Great to see UPROXX STUDIOS highlighting the value of Comscore's digital Media Metrix data for publishers in the entertainment sector! Ask us about getting a total, deduplicated view of your digital audience as part of a cross-platform strategy in the modern media landscape ➡ at this link https://lnkd.in/dAyVm8K9
What we are building at UPROXX STUDIOS is a solution for brands and advertisers who, in the past, were forced to choose between scale and authentic connection. “We’re no longer asking advertisers to choose. You have a massive scale and unbelievable, unparalleled brand association and activations on a fandom basis and in a very detailed way. So, you ‘get to have your cake and eat it, too.” - Rich Antoniello, Uproxx Studios Executive Chairman & Partner.
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Last days to register! ⏰ Join our upcoming webinar showcasing insights on the importance of gender equality and representation in the modern media landscape as a force in driving messaging resonance for advertisers. Attend this session to take a closer look at GEM Audiences, a powerful digital insights and planning tool from Comscore and ANA’s SEEHER that can help marketers optimize their media content with their core consumers. Join Comscore’s Danan Ren and SeeHer’s Latha Sarathy on July 24 at 1 pm EST for an engaging session where you can ask your questions live. Use the code ⭐ SEEHER24MEMBER ⭐ to sign up at this link https://lnkd.in/eTgxWdaJ #genderequality #mediarepresentation #mediameasurement #comscore
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As we put the spotlight on our people ✨ to celebrate Comscore's 25th anniversary, meet one of the longest serving members of the team, Louise Ciarniello, our Vice President of Survey. In this Q&A, Louise says the breath of our capabilities in omnichannel measurement is what sets Comscore apart in the industry. Scroll through to read more about Louise's experience. #crossmedia #mediameasurement #comscore
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Business-focused FinTechs are helping to set new standards in customer experience across digital channels, as they embraced innovation like Gen-AI to challenge traditional financial institutions for market share. Our latest industry insights blog, as part of our 25th anniversary series, looks at the impact of new personalization features rolled out by FinTechs and the new expectations for consumers in the fast-evolving world of business finance and beyond. Read now to learn more about these insights 👀 on how to engage consumers in this ever evolving modern cross-media landscape https://lnkd.in/eV_ZS6nS #fintech #genai #digitaladvertising #omnichannel #mediameasurement #comscore
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Comscore's clients and partners are leveraging our Congressional District-level video consumption insights for granular media optimization. Powered by our omnichannel dataset at-scale, Electric Symphony Media’s Managing Director David Hassard credits Comscore's Congressional District CTV Index with enhancing its understanding of audiences at the district level to help deliver maximum reach. For more details about the Index visit 👉 https://lnkd.in/e2ikbq4J #politicaladvertising #electionadvertising #adtech #omnichannel #mediameasurement #comscore
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