Comscore, Inc.

🎉  Next week is going to be BIG at Advertising Week New York! Comscore is bringing a powerhouse lineup of speakers to the stage, covering everything from local market insights to sports programming and the future of programmatic advertising. Here’s what to put on your schedule: 📊  Local On the Scoreboard: Using Market Level Intel to Optimize National Reach Tuesday, October 8 | 11:40 - 12:10 PM | Innovation Stage Join Steve Bagdasarian and an expert panel as they explore how advertisers can reach audiences across digital, linear, and streaming and optimize national campaigns down to local markets. 🏀  What’s the Score? Sports Programming and Audience Reach Tuesday, October 8 | 1:00 - 1:30 PM | Innovation Stage Sports programming offers massive opportunities, but with so many platforms, how do advertisers measure their impact? Tara Gotch joins industry leaders from the NBA, Publicis Sports, and the VAB to discuss cross-platform strategies for measuring reach and impact. 💡 Let’s Get Local: Modern Media Measurement That Matters Tuesday, October 8 | 3:15 - 3:30 PM | Innovation Stage In this 1:1 conversation, Steve Bagdasarian will sit down with Louise DiIulio, Chief Client Officer at Advertising Week, to discuss the magic of Big Data and how it bridges the gap between national brands and local media. 🤖  The Future of Programmatic Thursday, October 10 | 11:30 - 12:00 PM | Tech Stage From AI to privacy and CTV, programmatic advertising is transforming. Rachel (Eisenberg) Gantz joins a star-studded panel of top female leaders from Paramount, Magnite, and MIQ to explore what’s next in programmatic. #AWNY #Comscore #AudienceInsights #Programmatic #SportsProgramming #MediaInnovation #MarketingMeasurement

🚀 Excited to see Comscore’s very own Brian Pugh, Chief Information Officer, take the stage at the 2024 CIMM Summit next week at Hudson Yards! Brian is the OG of measurement, helping redefine what it means to measure success in the digital media ecosystem. Comscore is built differently — built from the local level up, built for digital channels, and built to flex for tomorrow’s measurement standards. Don’t miss the opportunity to hear Brian and his fellow panelists from Kantar and Samba TV share how we’re shaping the future of measurement at every level for ads and content alike!

 🎉 Next week, the ad world will be buzzing in the Big Apple 🍎, and Comscore is ready to shine at NAB Show NY! Join our fabulous Hanna Gryncwajg and Mandy Leef as they dive into "where innovation meets adoption" in a morning presentation on local ads AND a sizzling 15-minute Fireside Chat 🔥 with TVNewsCheck that afternoon. Want to unlock smarter decisions for your audience? Let’s optimize reach across all screens in local markets! Don’t miss it! 🚀 ✨

❗Heading to #AWNY2024 next week? Don’t miss this must-see convo! 🎙️ Join Comscore as Steve Bagdasarian, our Chief Commercial Officer, goes one-on-one with Louise DiIulio, AW’s Chief Client Officer, on the Innovation Stage. They’ll chat about the magic of Big Data and how it bridges the gap between national brands and local media. And who knows? You might even get some tips on their favorite local spots to eat and shop—from NYC to their hometowns! 🍕🛍️ Can’t wait to see you there!

Catch our Chief Commercial Officer, Steve Bagdasarian, at #AWNY2024 next week to hear more about Comscore's new ad exposure metric in The Score Report and enjoy a panel discussion with other industry luminaries.   Steve will be joined on the Innovation Stage by execs from Nexstar Media Group, Inc., The Trade Desk, and Beauty Co-Lab to discuss how innovative solutions in planning, activation, and measurement are transforming how advertisers and marketers reach consumers across every zip code.    Don’t miss this opportunity to learn how to harness local insights to supercharge your national campaigns!

Maximizing campaign reach requires more than just sticking to the basics. By leveraging highly targetable CTV inventory, advertisers can unlock incremental reach beyond traditional PC and mobile audiences. For a recent financial client, Comscore Campaign Ratings measurement was able to prove this value—99.96% of the campaign’s unique audience was reached exclusively on CTV, highlighting its power to connect with untapped segments. Don’t let your campaigns plateau—leverage the data-driven guidance of CCR measurement to drive growth and expand your campaign reach today. Learn more here 👉 https://lnkd.in/eDcFTgAj

🚨 Introducing THE SCORE by Comscore: Our new collaboration with Evan Shapīro that brings meaningful and actionable insights to the TV ad space. 🚨 At Comscore, we don’t just measure what’s watched — we measure what drives revenue. THE SCORE by Comscore reveals where monetizable TV ad eyeballs are really focused. Or, as Evan likes to say, the share of TV ad voice. 👉 Did you know? Over 85% of TV ads were watched on Pay TV & Broadcast in Q2 2024. Streaming? Just 14.7%. Surprised? The first full report drops next month, just in time for #AWNY, but today YOU get a special sneak peek! Stay ahead of the game. Know THE SCORE! #Comscore #Advertising #AWNY #TheScore #ESHAP

Statara and Comscore have established a pioneering partnership to integrate viewership-based data into the Statara Solutions Media Platform. This partnership will deliver unprecedented insights and offer the most detailed and powerful planning and buying for CTV and cross-platform campaigns.

The 76th Emmy Awards are now behind us, and it is safe to say that this edition of the esteemed awards show was a success! Dive into the data, and explore how this telecast compared to the previous ceremony and which content and publishers resonated with audiences across social media. For more insights like these, visit us here 👉https://lnkd.in/eisfguQ9 #Comscore #emmys #emmyawards

There is still plenty of data to unpack surrounding last week's presidential debate. From which local markets drove the greatest growth in linear viewership to the difference in candidates' social media strategy - we have you covered. Read more in our latest blog here: https://lnkd.in/ee3b6Ktj #comscore #insights #elections #debate #election2024