Compose.ly

🚨 New Podcast Alert: Content Matters, hosted by Nicole MacLean  🎙 Feeling overwhelmed by the constant stream of trends on your timelines? You’re not alone. We’re thrilled to introduce Content Matters, your new favorite break in the day that delivers insights and clarity from expert marketers! 🧠 Whether you’re a strategist, writer, SEO, or sales lead looking for guidance and inspiration, Content Matters cuts through the marketing chaos to help you create connections that drive real results. ✨ Plus, we’ll be celebrating the teams behind top-performing pieces of content and the friendships that formed along the way! Subscribe and listen wherever you get your podcasts. ⬇️ Apple: https://hubs.la/Q02SNW4h0  Spotify: https://hubs.la/Q02SNWMs0 

What's scarier than not having a social media strategy? 👻 Not having a social media ✨ optimization ✨ strategy. ⬇️ You put a lot of time and effort into your social content, so make sure you're getting the most out of it by regularly auditing your brand channels, tracking metrics, and adjusting content for the future. More tips in the comments!

🎙️ Content Matters - New Podcast 🎙️ We're stoked to share our very first episode, which you can listen to here! 💖 ➡️ https://hubs.la/Q02TsQhS0 This one features award-winning marketer and former journalist Keara Dowd, Senior Manager of Content Marketing at Clutch, who breaks down how to drive demand by anchoring your brand. ⚓︎ Plus, Michael Leonhard, CEO of Compose.ly, shares compelling reasons to use a podcast in your marketing efforts. 💡 And a special shout-out goes to our first "Friends Matter" honoree, Natalie Russo, for all her great work on her fresh website: https://lnkd.in/gMdBfaxS! ✨ Got a friend in marketing whose recent achievements you want to celebrate with the world?! Tell us all about them here: https://hubs.la/Q02TsXTy0 #ContentMatters #Podcast #ContentStrategy

Your content is too good not to share, but gaining the audience you deserve requires using the best content distribution channels. 🎙️ 📨 📝 Learn how to use the most cost-effective channel for you, from owned to earned to paid, in our guide. ➡️ https://hubs.la/Q02Tk93J0 #ContentDistribution #ContentStrategy

Yesterday was World Mental Health Day, so here's a gentle reminder to take a deep breath in, let it go, and close your laptop for a moment. 💜 The work will always be there when you're ready to get back to it.

Happy Monday friends! 💖 Here's a gentle reminder to shape up your content pillar strategy if you haven't in a while. Check out our steps to do so effectively. ➡️ https://hubs.la/Q02Srchs0 1. Identify topics that are actually relevant to your target audience. 2. Ideate sub-topics for your cluster pages by pillar. 3. Analyze your competitors to find content gaps. 4. Conduct keyword research to identify keyword opportunities. 5. Map out your internal linking structure. 6. Create a content distribution and promotion plan. #ContentPillar #ContentStrategy

🧠 Food for Thought Friday 🧠 You should be looking at the rich snippets and AI Overviews that show up for your target keywords when planning content. Oftentimes, they are long lists that can help provide you with topic outlines. ⬇️ "You need to show Google that you understand what their users are talking about and that you know how to do it better." — Kaylee Peterson, Director of SEO

Finding a freelance writer for your marketing team can feel like searching for a unicorn. 🦄 Check out our strategic steps to find the best writer and contract writing service for you! ➡️ https://hubs.la/Q02S4bRJ0

When it comes to launching a newsletter, you need to have your ducks in a row. 🐥 Here are a few steps you can take to set up your email newsletter for success: 💌 Identify Your Audience and Select the Right Software 💌 Align Your Newsletter With Your Company Objectives 💌 Analyze Your Previous Top-Performing Nurture Emails 💌 Determine the Ideal Frequency To Send Your Emails 💌 Define Your Newsletter’s Structure For more helpful prompts, check out our newsletter checklist to create yours in 15 steps! https://hubs.la/Q02RWQ_n0

Happy International Podcast Day! 🎤 🎉 Our Head of Marketing & Sales, Nicole MacLean, and the Founder & CEO of Share Your Genius, Rachel Elsts Downey✨, discussed their favorite unintended consequence of starting a podcast: Friendship. 💜 Podcasting requires you to be brave and vulnerable on a mic with someone else. You have to have a strong point of view about a topic in order to keep the conversation flowing authentically, and because of that, audience members will resonate and connect with you. What a beautiful thing! 💖 Stay tuned as we gear up for our very own podcast release coming soon! 👀 #InternationalPodcastDay #Podcast #ContentMatters