Columbia Gas of Virginia reposted this
📢 Exciting Findings from the J.D. Power U.S. Utility Brand Appeal Index Study! Electric and gas utilities with strong brand appeal not only boost customer satisfaction but also earn higher trust and advocacy. Utilities leading in brand engagement see a 200 point increase in customer satisfaction on a 1,000-point scale. High brand appeal supports rate increases and enhances financial management perceptions. Key Findings: 🔹 Gas utilities score higher in brand appeal than electric utilities. 🔹 Top electric utility brands: PSEG(East), Wisconsin Public Service (Midwest), EPB (South), Clark Public Utilities (West), WALTON EMC (Cooperatives). 🔹 Top gas utility brands: PSEG (East), MidAmerican Energy Company (Midwest), Columbia Gas of Virginia & TECO Peoples Gas (South), Intermountain Gas Company (West). Explore more: https://hubs.la/Q02HQWrS0 #UtilityManagement #CustomerSatisfaction #BrandAppeal