Colosseum Strategy

Mic drop: "On-site is hard, but it was the easy part" ... Andrew Lipsman and Daniel Knapp as an IAB Europe RMN strategy double-header ICYMI.

Exciting times at the Great Debate IAB Europe! 🌟 For the first time, two of our Colosseum Strategy partners delivered a powerful joint keynote, and it was truly inspiring. Daniel Knapp shared an insightful economic analysis, highlighting a promising growth trajectory. However, he emphasized the importance of strategic execution and choosing the right battles to maximize potential. Andrew Lipsman dove into the significance of "In Store" as a critical growth pillar, showcasing how performance, quality, and reach come together to drive success. Let’s capitalize on these insights and elevate our strategies for a brighter future! #IABEurope #RetailMedia

Yet another great publication from our very own Andrew Lipsman: The In-Store Retail Media Playbook. Here's a link to download the report: https://lnkd.in/gsQXWFnM This is a must-read for any RMN looking to establish its in-store retail media strategy and go-to-market approach, which is a priority for most right now: 1. Retailer Challenges: CX CapEx 2. How to Enter In-Store Retail Media 3. Managing an In-Store Retail Media Network 4. Winning Brand Budgets 5. Monetization & Commercialization #retailmedia #retailmedianetworks

There are some exciting developments happening in retail media, and we at Colosseum Strategy are thrilled to be part of so many conversations on both sides of the Atlantic. In Europe Daniel Knapp held the opening keynote at the annual German publisher gathering Online Ad Summit to discuss the future of Publisher Commerce, and how advertiser expectations of media owners are shifting. A day later, at the DMEXCO - Digital Marketing Expo & Conference, he unveiled the new the Retail Media market outlook for IAB Europe, with the public release coming this week. At the Redcare Pharmacy Retail Media Summit, he gave a keynote to an audience of advertisers and e-commerce specialists on how retail media moves from a set of channels to an infrastructure that can also drive wider C-suite buiness objectives beyond the CMO Over in the U.S., we’ve been busy too. At the inaugural Storefronts event, Andrew Lipsman gave a keynote, "Physical Retail is the New TV," which builds on an article he co-wrote with Keith Bryan. The Permutive Dinner sparked an enthusiastic discussion on the emerging trend of RMN and Publisher partnerships moderated by Keith Bryan and Andrew Lipsman At IAB Connected Commerce, Andrew Lipsman moderated a panel called “Revolutionizing Retail: Digitizing the In-Store Experience.” Bringing in Learnings from some European retailers to the US At the RMN Ascendant Network event in Silicon Valley, Andrew Lipsman delivered a keynote titled “The Future of Retail Media is the Future of ALL Media,” while Keith Bryan led a session on accounting standards in Retail Media. Andrew also co-hosted a roundtable with Alana Rush of leading creator platform Howl about "Maximizing Offsite RMN ROAS with Creator Campaigns." Finally, at the Criteo Commerce Leaders Summit, Keith Bryan shared insights from his journey at Best Buy Ads, focusing on eight new retail media realities that can help retailers improve their strategies. It's clear we’re passionate about Retail Media. We focus on the opportunities and challenges facing RMNs at an operational and strategic level. We have a clear POV on in-store strategies and Publisher Commerce partnerships. We delve into crucial tactical elements like accounting standards.