Colosseum Strategy

P=MV. The mass and velocity of retail media at Cannes Lions International Festival of Creativity 2024 equals momentum as we enter BTS, holiday and peak, and fiscal and long range planning, including retailer vendor joint business plans. Cannes 2025 is already here, as are DMEXCO, GroceryShop, CES, Shoptalk, etc. With the public launch of Colosseum Strategy during Cannes, Andrew Lipsman, Yara Daher, Daniel Knapp and I are excited to drive retail and commerce media momentum, as profiled in ADWEEK by Kathryn Lundstrom (https://lnkd.in/gwp2Htn5). In addition to the extraordinary thrill of all Colosseum partners being at Cannes in-person, it was a privilege to see so many colleagues and friends – and meet new ones – at the festival: The incomparable Susan MacDermid and the Ascendant Network of RMN GMs, Sherry Smith, Brian Gleason, Shawn McGahee, Christina Brandeberry, Jochen Heck, Jessica Wegner, Helen Lin, Chris Boothe, Michael Epstein, Colin Lewis, Jon Flugstad, Andreas Preuer, Samuel K., Joe Root, Brian Morrissey, Lauren Wiener, Jason Kreiter, Gian LaVecchia, Michael Jaconi, Robin Partenheimer Wheeler, Brandon Dols, Jeffrey Bustos, Sheryl Goldstein, David Cohen, Kristi Argyilan, Cara Pratt, Parbinder Dhariwal, Harsh Jiandani, James Taylor, JJ Hirschle … and thank goodness my MN friend David Peterson of Epsilon was on the same Paris to Minneapolis flight that got diverted to Montreal! I’ll close with this: You can define the addressable RMN ecosystem as $100-200 billion if you’d like. A more accurate assessment is $1 trillion in global advertising, $3 trillion in global media, and $30 trillion in global commerce. Why? Commerce media is having a profound impact on all of that as content, commerce, and advertising converge and accelerate consumers’ journey from awareness to consideration to conversion.