Platform updates & announcements got us like... 🤤 Were you OOO last week and feeling a bit behind? Catch up on the latest #industrynews at our resource center for less yapping and more business impact. 🎯 https://lnkd.in/gcY_D9ks #digitalmarketing #platformupdates #amazonads #tiktokshop #instagramstrategy #organicstrategy
Code3
Advertising Services
New York, NY 13,445 followers
Code3 is Where Brands Win™. We're operating at the intersection of media, creative, and commerce.
About us
Code3 (formerly SocialCode) is a performance marketing partner working at the intersection of media, creative, and commerce, to help brands succeed faster. With more than a decade of experience, Code3 manages digital advertising for disruptor and global brands, across the world’s most powerful platforms including Amazon, Facebook, Google, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, TikTok, YouTube, and emerging channels like Voice and OTT.
- Website
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http://www.code3.com
External link for Code3
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
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Primary
151 W 26th Street
Floor 9
New York, NY 10001, US
Employees at Code3
Updates
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Talk about scroll stopping: TikTok 🤝 Amazon. They've partnered together to offer in-app shopping powered by Amazon. It's an important first step in the brands acknowledging that they each have their own strengths in the buyers journey. So what does this mean for brands? Benjamin LeMaster, Code3's Director, Programmatic, is sharing more: https://lnkd.in/enbdCJfA #amazon #tiktok #socialcommerce
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🚨 ICYMI 🚨 Effective this week - August 15th - #Amazon has announced they'll be enforcing their new bullet point requirements and removing non-compliant content. They'll use #AI to generate high-quality bullet points for PDPs not in compliance. Key updates to the requirements include: ✔ No special characters, emojis, specific phrases, guarantees or repetitiveness ✔ Add a header to bullet point and use ":" as separator before providing complete information ✔ Use clear, natural language, avoiding stuffing in unnecessary keywords or phrases ✔ Highlight how the product meets the customer needs, rather than just listing fact ✔ Maintain data consistency across product variants Copy that highlights how the product meets the customer's needs is a critical function of Amazon's latest algorithm update, COSMO. What do you think? Is this a sign of a full rollout of #COSMO sooner rather than later? Share in the comments below. And, if you need a refresher or haven't yet heard of COSMO, we're here to help you brush up: https://lnkd.in/gd6fVYc7
COSMO: Amazon’s Game-Changing, AI-Powered Search Algorithm Update
https://code3.com
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Prime Day has passed, Back to School is in full swing - what's a marketer to do?! While taking a nice long nap sounds great, Eric Zeiter, our Home & Entertainment Business Lead is sharing why now is the best time to test new tactics, refresh always on ASINs and much more. What's on your to-do list for a second half of the year strategy reset? Share below! https://lnkd.in/eFpZwGZN
From Prime Day to Holiday Prep: The 2H Strategy Reset Button
https://code3.com
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ICYMI: Yesterday Google lost their major antitrust lawsuit and a federal U.S. judge ruled they have illegally held a monopoly in search and text advertising. Suddenly, a massive question mark hangs over the future of Google’s marketplace dominance. What should brands be doing now? Yvonne Williams, Code3's VP, Media, is sharing her take on what it all means. https://lnkd.in/e6AcjCGa #google #search
Google’s Search Reign Faces Unprecedented Legal Challenge
https://code3.com
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ICYMI: Amazon's Sponsored Brands product collection ads are getting a makeover. Starting on August 30, 2024, all Sponsored Brand Ads must include custom images or they'll be paused. Code3 Paid Search Analyst Bruna McMahan is sharing everything brands should know. https://lnkd.in/eSV3UGRr #amazon #amazonsearch
Amazon Sponsored Brands Ads: Update Your Ads Now
https://code3.com
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Prime Day may be over, but the halo impact of the event is only getting started. Check out our latest post by Retail & Fashion Business Lead Emily Bell on how the halo effect has evolved over time, and what brands should be doing to capitalize on maximized traffic now. https://lnkd.in/ey4UNxHf #amazon #primeday #amazonads
Leveraging the Halo Effect of Prime Day for Enhanced Brand Growth
https://code3.com
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Fresh out of the oven...we're sharing why Google’s decision to keep cookies doesn’t mean advertisers should stop looking for other solutions or become reliant on cookies. 🍪 Read more below ⬇ https://lnkd.in/eWHUJBxj #dataprivacy #digitaladvertising #cookielessfuture #google #cookiedeprecation #sem #google
The Cookie That Never Crumbles: Google Announces Third-Party Cookies are Staying
https://code3.com
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"Google to Keep Cookies in a Major Reversal" -> At this point, we just have to go with humor and laugh about it! Let's hear your favorite cookie pun below! 🍪 Ours -> The cookie that never crumbles. 🍪 All kidding aside, stay tuned for our official POV...it's just baking in the oven. https://lnkd.in/ejYj8HGf #dataprivacy #digitaladvertising #cookielessfuture #google #cookiedeprecation #sem #google
Google to keep cookies—what the major reversal means for advertisers
adage.com
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Another #PrimeDay is in the books, and faster than Prime shipping 🏃♂️ , we've got our key takeaways from the record breaking shopping event. What you need to know: 🛒 Economic conditions continue to influence shopping behavior. 🛒 Attention to ad placement continues to be key! 🛒 Prime Day continues to attract new customers for brands. Looking for more? Check out the full blog below ⬇ https://lnkd.in/eYsXbpWY
Code3’s Top Takeaways from Prime Day 2024
https://code3.com