Coalition for Innovative Media Measurement (CIMM)

Measurement 📏 Currency 💲 Metrics 📈 and Data 📊 Next week on July 9 at 9am ET, the Coalition for Innovative Media Measurement (CIMM), European Association of Communications Agencies (EACA), egta, IAB Europe and WFA will host the next International Knowledge Exchange virtual event! Sharing insights about the latest measurement innovations, initiatives and solutions in the US and European markets, our incredible lineup includes: 3️⃣ big priorities for 2024 with Matt Green (WFA), Laure Jolibois (EACA), Helen Mussard (IAB Europe), Anders Rune (egta) and Jon Watts (CIMM) 🛍 Retail Media Buy-Side Challenges with Tom Ashby (WFA) & Manant Maheshwari (Coty) ➡ The Shift to Impressions with Laurent Bliaut (TF1 PUB), Vicky Fox FIPA (Omnicom Media Group UK) & Bill Sheahan (Charter Communications) 🍪 Data strategies for a post-cookie future with Maria Kristalinskaya (Kleinanzeigen), Irin Rahman (Wavemaker), Phil Tolliday (GroupM) & Pete Danks (Magnite & IAB Europe post 3P cookie working group lead) ✨ Opportunities for AI in media measurement with Tom Weiss (The Genie House) This event is exclusively for members of the IKE organizations. For the link to register, please email: [email protected].

📣 OMD USA's Chrissie Hanson has joined the Coalition for Innovative Media Measurement (CIMM) Board of Directors! 📣 Of the appointment, Jon Watts says 👉 “Chrissie is a force in our industry with incredible insight into the wants and needs of advertisers and the ability to transform critical asks into action,” said Jon Watts, Managing Director, of CIMM. “As CIMM continues to innovate in order to support all facets of the TV and video ecosystem, the addition of Chrissie’s buy-side brilliance to our Board will be essential to driving our initiatives forward.” Read more here: https://lnkd.in/eqntwMiv

💡The panel discussions during CIMM Summit @ Cannes have been nothing short of informative and full of hot takes 🎤 from our industry’s best! More to come on where we are and where we might go with measurement, currency, attribution, outcomes, and more — but major thanks to Mainak Mazumdar, Lisa Giacosa, Deirdre Thomas, Sean Muller, Ashwin Navin, Mike Bregman, Dana McGraw, Kate Alessi, Jorge Ruiz, Travis Scoles, Charles F Manning, Clarissa Season & Amy Alba for sharing your honest thoughts at the OpenAP Villa today!

🔜 CIMM Summit @ Cannes is today at 11:30am! Make your way to the OpenAP Villa to hear from leaders and changemakers from across the ecosystem during an afternoon of critical conversations that will address the most pressing issues facing our industry – and did we mention this stunning view?! ☀️ Event is for confirmed RSVPs only. The OpenAP Villa is located a short 15-minute drive from the Croisette. Transportation will be provided from the JW Marriott beginning soon at 10:45!

🛫 Bags are packed and wheels are up! Catch the Coalition for Innovative Media Measurement (CIMM)'s Jon Watts and Tameka Kee on the Croisette -- and of course on Wednesday at CIMM Summit @ Cannes at the OpenAP Villa!

Streaming 🤝 Measurement: what’s next? Catch Dana McGraw, The Walt Disney Company, Kate Alessi, Google, Jorge Ruiz, TikTok, and Travis Scoles, Paramount at CIMM Summit @ Cannes – 12:20pm at the OpenAP Villa. To request a spot to attend, visit: https://lnkd.in/dMiw-AFY 

🔮 What does the future look like to Comcast Advertising? James Rooke will take the stage at CIMM Summit @ Cannes to share his priorities for the 2020s and beyond. To request a spot to attend at the OpenAP Villa, visit: https://lnkd.in/dMiw-AFY 

🔜 The next Coalition for Innovative Media Measurement (CIMM) member meeting will take place on Wednesday, June 12 at 1pm ET / 10am PT.  This month, members will hear from:  👉 Belinda Beeftink at the IPA (Institute of Practitioners in Advertising) exploring the role of JICs in the age of big TV data. 👉 Blair Robertson and Shamim Samadi at Innovid to provide an overview of the company’s new initiative aimed at streamlining workflow and improving transparency in the CTV ad supply chain. 👉 📈 Rick Bruner at Central Control, Inc. for a presentation on Rolling Thunder – a large-scale geo experiment that tests the effectiveness of TV advertising. These meetings are exclusively for CIMM members, but membership is open to the entire industry. To find out more, contact: [email protected].

💰 Penny for your thoughts: CIMM Summit @ Cannes will kick off at 11:35am with a panel to debate the latest factors shaping the U.S. currency landscape featuring Deirdre Thomas, Nielsen, Lisa Giacosa, Spark Foundry, Mainak Mazumdar, Fox Corporation, and Sean Muller, iSpot.tv.  To request a spot at the OpenAP villa, visit: https://lnkd.in/dMiw-AFY 

🚀 2020s and beyond – what’s top priority for the only dual screen smart TV maker? Hear from Telly TV’s Ilya Pozin in a fireside chat with Tameka Kee – 1:30pm at the OpenAP Villa. To request a spot, visit: https://lnkd.in/dMiw-AFY