The Coalition for Innovative Media Measurement (CIMM)’s 13th annual CIMM Summit kicks off tomorrow! We’re thrilled to bring together our incredible lineup of industry experts across all facets of the media landscape to discuss the latest trends across measurement, currency and advanced advertising — and also unveil new findings from exclusive CIMM research. 🎟️ For registration, tickets are complimentary for CIMM members, with limited availability for non-members to purchase here: https://lnkd.in/g6ygJKKm
Coalition for Innovative Media Measurement (CIMM)
Research Services
New York, NY 1,611 followers
About us
The Coalition for Innovative Media Measurement (CIMM) is comprised of leading TV and video content providers, media buying agencies, large advertisers, pay TV distributors, research and media technology vendors and consultants that aim to promote improvements, best practices and innovations measurement, metrics and data across the media and advertising ecosystem. CIMM is a division of the ARF (Advertising Research Foundation), which aims to further, through research, the scientific practice of advertising and marketing. Under Managing Director, Jon Watts, CIMM is currently working across a diverse range of projects, including initiatives focused on measurement, Smart TV data, data privacy, streaming, clean rooms, and more.
- Website
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http://www.cimm-us.org
External link for Coalition for Innovative Media Measurement (CIMM)
- Industry
- Research Services
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 2009
Locations
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Primary
304 Park Avenue South
11th Floor
New York, NY 10010, US
Employees at Coalition for Innovative Media Measurement (CIMM)
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Howard Fiderer
Chief Product Officer | Delivering Game-Changing Product Innovations & Driving Strategic Global Expansion | Accelerates Revenue & Subscriber Value |…
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Larry Allen
VP & GM Data & Addressable Enablement at Comcast
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Tameka Kee
Advertising Futurist | SVP at CIMM | Cofounder of Tech & Soul
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Amy Alba
Executive @ Capgemini | partnering with media clients to monetize data, insights & optimize ads, audiences & content with AI analytics & Insights- x…
Updates
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🤝 Collaboration is key – but what does it look like in today’s complex and fragmented video advertising landscape? This panel at CIMM Summit with Justin Rosen (Ampersand), Matt Miller (Amazon Web Services (AWS)), Mariel Estrada (Omnicom Media Group), and CIMM’s Tameka Kee will explore how media owners, tech platforms, and marketers can collaborate to deliver more compelling user experiences. 🎟️ Tickets are complimentary for CIMM members, with limited availability for non-members to purchase here: https://lnkd.in/g6ygJKKm
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📱 Influencers are influencing media and advertising strategies – but can we quantify the impact of their campaigns? This town hall at CIMM Summit with Esteban Ribero (TikTok), Sujoyee Chatterjee (Channel Factory) and Michael Shields (Next in Media) will focus on advancements in measuring the impact of creators and social video campaigns. 🎟️ Tickets are complimentary for CIMM members, with limited availability for non-members to purchase here: https://lnkd.in/g6ygJKKm
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🤫 The pace of transformation in media is no secret. But can measurement keep up? At CIMM Summit next week, Helen Katz (Publicis Media), David Porter (Warner Bros. Discovery), Deirdre Thomas (Nielsen), Leslie Wood (iSpot.tv) and CIMM’s Jon Watts will examine what the industry can do to manage and adapt to the pace of change. 🎟️ Tickets are complimentary for CIMM members, with limited availability for non-members to purchase here: https://lnkd.in/g6ygJKKm
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📈 Ahead of its 13th annual Summit in NYC next week, the Coalition for Innovative Media Measurement (CIMM) today announced new member growth and the enhancement of its executive team, with the appointment of Evan Cohen as SVP of Projects and Strategic Initiatives and the promotion of Tameka Kee to SVP of Programming and Operations. 👉 Read more about CIMM's continuous growth and development: https://lnkd.in/g8neeuJV
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Connecting media spend to sales and market share increases is easier said than done -- especially when you factor in different distribution channels and data sets. During this panel discussion at CIMM Summit next week, Rachel Herbstman (Ampersand), Molly Hjelm (DG Media Network), Adam Paul (LiveRamp) and Aliza Wechsler (A E Networks) will explore current methodologies aimed at understanding how video is driving incremental growth for advertisers with CIMM’s Tameka Kee. 🎟️Tickets are complimentary for CIMM members, with limited availability for non-members to purchase here: https://lnkd.in/g6ygJKKm
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The converged TV marketplace thrives on data -- but not all inputs are created equal. At CIMM Summit next week, Larry Allen (Comcast Advertising), Lauren Wetzel (InfoSum), Zora Senat (Verisk) and Emily Kistner (Captify®) will discuss with CIMM’s Jon Watts how data quality and varying levels of interoperability impact the practice of content and campaign measurement. 🎟️ Tickets are complimentary for CIMM members, with limited availability for non-members to purchase here: https://lnkd.in/g6ygJKKm
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In a rapidly-evolving market, do the core elements of the TV ad business remain the same? At CIMM Summit next week, Maureen Bosetti (IPG Mediabrands), James Rooke (Comcast Advertising), Katie Klein (PHD), Michael Hudes (LG Ad Solutions) and CIMM’s Jon Watts will unpack this important question as they share their unique industry perspectives. 🎟️Tickets are complimentary for CIMM members, with limited availability for non-members to purchase here: https://lnkd.in/g6ygJKKm
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What’s coming down the pike for measurement? 📏 Comscore, Inc.’s Brian Pugh, Kantar Media’s Lucy Bristowe and Samba TV’s Aden Zaman will share examples of groundbreaking new products, services and methodologies that are in the works to bring measurement to the next level across the industry. CIMM Summit is next week — and there are still a few spots available! 🎟️ Tickets are complimentary for CIMM members, with limited availability for non-members to purchase here: https://lnkd.in/g6ygJKKm
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CIMM Summit is next week — and there are still a few spots available! 🎟️ Tickets are complimentary for CIMM members, with limited availability for non-members to purchase. Register here: https://lnkd.in/g6ygJKKm We can’t wait for you to hear from our fantastic line-up of senior executives who will discuss the latest trends across measurement, currency and advanced advertising — and also unveil new findings from exclusive CIMM research. You’ll hear from the ENTIRE landscape: 4A's, A E Networks, Adelaide, AdMonsters, Adobe, AIMG, Albertsons Media Collective, Ampersand, Association of National Advertisers, App Science®, Amazon Web Services (AWS), Blockgraph, Capgemini, Clartitas, Comcast Advertising, Comscore, Inc., deben, dentsu, DG Media Network, Digital Element, DIRECTV, Effectv, GroupM, GumGum, Havas, Hearst Television, Horizon Media, IAB, InfoSum, Innovid, IPG Mediabrands, IRIS.TV, iSpot.tv, Kantar Media, LiveRamp, Mediaocean, NBCUniversal, Mediaprobe, Nielsen, Media Rating Council, OMD USA, OpenAP, OpenX, Paramount, PHD, PMG, Publicis, Roku, Samba TV, Snowflake, Sooth, Spark Foundry, Spectrum Reach, StackAdapt, TelevisaUnivison, ThinkMedium, TikTok, TransUnion, VAB, VEIL, Verisk, VideoAmp, Walton Isaacson, Warner Bros Discovery and XR Extreme Reach We can’t even tag everyone in one post - that’s how incredible our agenda has shaped up to be. See you next week!