CMS Critic reposted this
Content, marketing, and #digital pros are known to be mavericks. They have to be – if they want to survive in this breakneck, warp-speed world of #DX. It’s no surprise that with the advent of #AI tools, many of these ambitious provocateurs rushed headstrong into the techie embrace of #ChatGPT and hundreds of other AI tools on the market. But are they considering how to use them responsibly? There’s a lot at stake, and Brian McKeiver has been thinking a lot about the opportunities and challenges. As co-owner of BizStream – a U.S.-based digital agency – he’s working closely with AI tools and #contentmanagement platforms that have integrated AI capabilities. In his Guest Critic article on CMS Critic, Brian brings his brilliance to the AI conundrum, evangelizing how “Responsible AI” is the key to achieving ethical, fair, and safe outcomes with this innovative, ever-evolving technology. “The AI and especially generative AI world is constantly changing, as are the laws and regulations around it," he says. "You must treat your AI policy as a living, breathing document. Schedule time to review it regularly, considering the changes that are coming in at a rapid pace.” This is a must-read. And as an added bonus, Brian is offering a downloadable worksheet to help guide the journey. Read it now 👉 https://lnkd.in/ehdkZCDp