Clay

Reminder to apply to our onboarding cohort program by tomorrow (7/27) at 12PM ET to be considered for the next Clay Cohort! See y'all there! 😁

41 people in-person, and 99 virtual! What a turnout @Clay in NYC yesterday! THANK YOU ALL for making it. Eric's session gave everyone a compact download on how to get the most out of Clay. Thanks 🦾Eric Nowoslawski and Lele Xu for having us in the new NYC office. More content and the recording coming up soon, stay tuned. Attendees will receive it in their inboxes, and we'll drop the best learnings here on LinkedIn, too. And yes, we'll do this again! If you missed it, hmu and I can point you in the right direction. OR sign up to Clay and join the Slack community – say hi when you're there and I'll help you get a kickstart for getting into the tool.

Can someone tell me what this is? What's the overlap between B2B RevOps / GTM leaders on LinkedIn and Gen Z TikTok Meme-surfers? Our brand teams gonna send me a strongly-worded Slack for posting this, but hey -- sometimes you just gotta meme. #brat If I start saying generic openers like "Here's 5 reasons why cold email ISN'T dead!" -- you'll know I've been replaced by GPT. Hope y'all having a great summer! Meme credit/blame: Maggie Williams

Outbound is easily the most popular Clay use case at the moment, but one of its most effective is CRM enrichment. You can import your entire CRM database into Clay and enrich the accounts/contacts for any publicly available data point you can imagine. From there, you can send the leads straight back to your CRM via the "Update Lead" integrations natively available in Clay. This can be completely automated. The best part is, you can do this with any CRM, even if it's not a native integration. Just use Clay's HTTP API integration to connect it using the CRM's API docs. Additionally, if you REALLY need updated data, you can create a table that updates automatically (Clay doesn't have this natively but an hour of a Clay expert's time can get this done for you) for whatever interval of time you'd like (a day, a month, a year). To me, even if you're hesitant to use Clay for your outbound sales motion, this is a no-brainer. I've heard countless stories of businesses making an intern manually research and update CRM leads when Clay could do the same thing for $800 and an hour of your time. I highly recommend giving it a try! For anyone that has done this, would love to hear your experience and how much time/money you think it's saved you. For anybody who doubt's Clay's value, try this use case out and get back to me.

Maintaining the 🇮🇳 streak, Clay BLR chapter had a sweet success! We covered everything "Growth"! Thank you so much for bringing this enthusiasm Bangalore! Special shoutout to Lele Xu who's been the enabler of this lovely session! Where shall we go next?

Speed to lead matters. Our Typeform <> Clay integration just got better. Eric Engoron slacked me yesterday to let y'all know he updated our integration. Typeform in Clay now updates instantly (previously, it updated on a daily basis), allowing you to take immediate action based on every inbound. Another improvement -- whenever we inevitably needed to make updates to our Typeform, we noticed it could break column alignment and the downstream workflows. Now, they should all flow through. So here's just a few things you can now to natively in Clay with Typeform ⏩ instantly: 👉 Automated Lead Qualification 👉 Lead Scoring and Prioritization 👉 Personalized Follow-Up Emails 👉 Event Registration and Follow-Up (FYI - you do need to reauth your typeform account to get webhook permissions, if you already had it connected.) Everybody say, thanks Eric! 😁 😎 ✌️ Cheers!

Understand your customers, understand what cold outreach is going to resonate with them. This is 80% of the battle in outbound today. Full video from my chat with Peter Kang at Clay coming soon.

This is a rare opportunity to get hands-on Clay coaching from our team, free credits, and an accountability peer group: Apply to Clay's 2nd ever onboarding cohort — a 2-week intensive crash course covering Clay's most important features (Prompt engineering using AI, no-code formula building, etc.) This is a commitment, which is why we're being selective with applications. If you are accepted, we promise that you will feel confident in Clay by the end of this program! What to expect? ▶️ A functional Clay workflow for your day-to-day ops ▶️ 5,000 free credits from Clay if you finish the course ▶️ Access to all Pro features during the course ▶️ Access to Clay support and advice from peers / instructors via Slack Cohort Agenda ✔️ Daily challenge and community interactions via Slack ✔️ 5-10 hours of Clay time per week ✔️ 2x live sessions per week ✔️ 1 final project to be presented at the end If you have any questions, join our Slack at Clay dot com, backslash Slack! More details 👇

The little things make a big difference… for real. I’m truly grateful for the thoughtful package I received from the team at Clay (that flew all the way from the US to Poland!). As a partner and creator, I was delighted to find a sculpted figure of myself made from… clay 😉, along with a handwritten note and several other thoughtful gifts. I’m continually impressed by Clay's commitment to building a community where every member feels valued. Thank you Lele Xu, Thomas Colitsas, Peter Kang and the entire Team Clay for making me feel so welcomed and appreciated. Looking forward to continuing our journey together! 🌟 #clay