CHURN FM

Today on the show we have Harrison Rose, CEO & Co-Founder of GoodFit.io. In this episode, Harrison discussed how you can use data-driven strategies to identify your Ideal Customer Profile (ICP) and improve retention. Here's what you'll gain from this episode: ✅ Learn how to define and refine your Ideal Customer Profile (ICP) using data 📊 Discover the best data sources and techniques for sizing your addressable market 🚀 Understand the importance of quick time-to-value and adoption to reduce churn 💡 Insights into the differences between bootstrapping and VC-backed growth 🔍 Explore the unique retention challenges in the high-churn data industry Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform. Links to the recording are in the comments. We'd love to hear your thoughts!

Today on the show we have Harini Gokul, Chief Customer Officer at Entrust. In this episode, Harini discussed how they're transforming Customer Success into a growth function at Entrust. Here's what you'll gain from this episode: ✅ How to align customer success with P&L goals to drive revenue growth 📊 The importance of data-driven decision making in customer success 🤖 Leveraging AI and automation to enhance customer experience 🤝 Structuring teams for better collaboration and impact 🎯 Prioritizing the right activities for customer retention and growth Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform. Links to the recording are in the comments. We'd love to hear your thoughts!

Today on the show we have Szuyin Leow, VP of Customer Experience at Transcend. In this episode, Szuyin discussed how leveraging industry experts can transform your CS team. Here's what you'll gain from this episode: ✅ Proven strategies for hiring subject matter experts in CS teams 🚀 Benefits of leveraging industry expertise to improve customer experience 📊 Practical steps for integrating industry experts into your CS organization 🛠 Techniques for effective onboarding of industry experts 🔄 Managing stakeholder turnover to reduce churn Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform. Links to the recording are in the comments. We'd love to hear your thoughts!

Today on the show we have Biro Florin, a misfit, angel investor, exited founder, and show host of Misfit Founders. In this episode, Biro discussed how you can use community-driven development to boost retention with Integrations. Here's what you'll gain from this episode: ✅ Insights on building successful integrations within the Atlassian marketplace 🌟 The impact of community-driven development on user retention and engagement 📈 Strategies for balancing acquisition and retention efforts 🔍 Lessons learned from Jexo’s journey in the SaaS ecosystem Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform. Links to the recording are in the comments. We'd love to hear your thoughts!

Today on the show we have 🦔 james hawkins, CEO and Co-Founder of PostHog. In this episode, James discussed how PostHog has been navigating growth and retention simultaneously as they've scaled. Here's what you'll gain from this episode: 🚀 Insights on navigating growth and retention simultaneously 💼 James's journey from outbound sales to a product-led growth 🛠️ How PostHog defined and focused on their ideal customer profile (ICP) 👨💻 The impact of their unique team structure where every member can code ☁️ Transitioning from self-hosted to cloud services and adopting usage-based pricing Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform. Links to the recording are in the comments. We'd love to hear your thoughts!

Today on the show we have Baird Hall, Co-Founder of Churnkey. In this episode, Baird discussed how effective reactivation tactics and segmentation can transform cancellations into customer retention opportunities. Here's what you'll gain from this episode: 🔍 The importance of segmentation in retention strategies. 🔄 Creating targeted reactivation campaigns to win back customers. 💡 Preemptive retention tactics through in-app messages and offers. 🤖 Using machine learning for churn prediction and customer health scoring. 🤝 Implementing traditional customer success practices at scale. Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform. Links to the recording are in the comments. We'd love to hear your thoughts!

Today on the show we have Jason Oakley, founder of Productive PMM and former Director of Product Marketing at Klue and Chili Piper. In this episode, Jason discusses optimizing positioning, messaging, and buyer enablement to drive customer success and improve retention. Here's what you'll gain from this episode: ✅ Understand the importance of prioritization for product marketing managers 📊 Learn how positioning impacts customer retention 🔍 Discover how to use win-loss analysis to diagnose churn issues 👥 Explore strategies for engaging the right personas for adoption ⚙️ Explore effective buyer enablement strategies Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform. Links to the recording are in the comments. We'd love to hear your thoughts!

Today on the show we have Joe Leech, a CEO coach with 18 years of tech experience, working with over 30 startups and FTSE100 giants. In this episode, Joe shares his insights on retaining top talent and preventing team churn. Here's what you'll gain from this episode: ✅ Learn how to prevent team churn by empowering your team and avoiding micromanagement. 🚫 Discover common mistakes leaders make in hiring and how to avoid them. 📝 Understand the importance of effective onboarding for new leaders. 🔄 Gain insights into balancing visionary and operator roles to reduce turnover. 💡 Embrace vulnerability as a leader to create a supportive and high-performance culture. Tune in to the full episode for a deep dive into how to retain top talent. Links to the recording are in the comments. We'd love to hear your thoughts!

Today on the show we have Mark Stiving, Founder of Impact Pricing LLC and author of "Selling Value," "Impact Pricing," and "Win Keep Grow". In this episode we discussed how pricing and packaging can be used to drive growth and fuel long-term customer retention. Here's what you'll gain from this episode: ✅ Discover the psychology behind pricing and how it affects customer decisions. 📦 Learn about effective packaging strategies to boost retention and expansion. 🧠 Understand the importance of iterative pricing strategies for continuous growth. 📊 Explore the concept of market segmentation and its impact on pricing. 🔍 Find out how to overcome internal biases in pricing and packaging. Tune in to the full episode for a deep dive into how pricing and packaging can drive long-term customer retention. Links to the recording are in the comments. We'd love to hear your thoughts!

Today on the show we have Justin Vandehey, Director of Partner Integrations & Development at Culture Amp. Here's what you'll gain from this episode: 🚀 The transformative shift Disco made in activation channels to enhance virality 🎯 Strategies that drove higher user engagement and retention 📊 Lessons learned from the Slack integration hype cycle 🏢 How reinforcing company culture through recognition can impact success 💼 Practical insights into customer retention and delivering ongoing value Tune in to the full episode for a deep dive into how switching activation channels boosted virality and engagement at Disco. Links to the recording are in the comments. We'd love to hear your thoughts!