Chic.

Monaco's calling !!! This year again, same place same time for 3 sunny days at LUXEPACK. Come and see us for a chat and a coffee, we have NEW GREAT THINGS TO SHARE !

THE GLENLIVET – THE ETERNAL COLLECTION [Brand Strategy . Artist Curation . Product Design . Brand Content & Production] What a privilege to work with amazing clients!   Today, CHIC is very proud to see the release of the first edition of The Glenlivet - the Eternal Collection, born at the heart of The Glenlivet Distillery 55 years ago and revealed today in a unique masterpiece. This limited edition has been designed in collaboration with Michael Hansmeyer, a computational architect who brought his bold vision of the brand to life. An embodiment of the originality defining The Glenlivet spirit since its creation in 1824. This extraordinary single malt scotch whisky, the oldest ever released by the distillery, will be available in only 100 pieces.   A 2-year journey for us, driven by our hunger for newness and our capacity to gather incredible teams and partners together to make each of our clients project a success : > Strategic concept of the Collection > Artist curation and collaboration management together with Floriane Lanthier Segretain > Technical development guidance for a masterpiece of high complexity > Last-3-feet guidelines creation > Campaign assets creation and production   Congrats Michael Hansmeyer for merging a bold artistic vision with the highest whisky craftmanship.   Thanks again Floriane Lanthier Segretain for your priceless support in delivering a relevant and edgy artistic point of view along the way. And of course, thank you to the The Glenlivet teams! This is why we love our job, partnering with daring brands who challenge what luxury and creativity mean. Jayne Murphy Raphaël Jouve Jenny Hu Michael Hansmeyer https://lnkd.in/e-BTDkNe

Thrilled to unveil The Glenlivet Small Batch Collection! This remarkable collection of cask-strength malts is a tribute to The Glenlivet's 200 years of heritage and craftsmanship. It includes three meticulously aged expressions: 17, 19, and 20 years. Each one is drawn from a select number of hand-picked casks, delivering a rich and distinctive flavour experience that truly embodies our legacy. A huge congratulations to Olivia Rine, agency Chic. and all teams involved in bringing this to life. This collection is available in selected markets only. Please enjoy responsibly. #TheGlenlivet #Whisky #SmallBatch #CaskStrength #Heritage #LimitedEdition #WhiskyLovers #Craftsmanship #LuxurySpirits #Celebrating200Years #WhiskyCollection

INCHDAIRNIE DISTILLERY – RYE LAW [Brand Strategy . Brand Identity . Product Design . Brand Content] In our approach to building the InchDairnie brand, we collaborated closely with the mindful brand team to capture the core of their engineering whisky-making process while remaining unmistakably Scottish in the essence. We created a 360-degree brand framework to rightfully embody this vision in expressions. This resulted in the InchDairnie brand honoring its inherent singularity in the new whisky landscape. This ethos extended to the design of the InchDairnie RyeLaw bottle and packaging, with a sharp visual language approach that captures a brand luxurious in essence and engineering, whilst staying conscientious and responsible of the whisky-making process. A sense of movement and technology draws the eye to the design while expressing the brand promise: "Taste of magic outside, visible technology inside." #brandstrategy #brandworld #brandidentity #branddesign  #packaging #brandcontent #image #photography InchDairnie Distillery

DJULA – MAGIC TOUCH COLLECTION [Art Direction . Brand Content] Celebrate the Olympic Games with DJULA! For our first collaboration with the jewelry brand Djula, we honor the Paris 2024 Olympic Games. Chic managed the artistic direction and produced content for the exclusive Magic Touch collection. Through a series of beauty shots and videos, we captured the essence of elegance and performance, showcasing each jewel in the spirit of the Games. Many thanks to Djula for their trust and Olympic spirit! ---- Célébrez les Jeux Olympiques avec DJULA ! Pour notre première collaboration avec la marque de joaillerie Djula, nous mettons à l'honneur les Jeux Olympiques de Paris 2024. Chic a assuré la direction artistique et la production de contenus pour la collection exclusive Magic Touch. À travers une série de photos et de vidéos, nous avons capturé l'essence de l'élégance et de la performance, mettant en valeur chaque bijou dans l'esprit des Jeux. Un grand merci à Charlie Van et Anne-Laure Trezeguet #artdirection #brandcontent #shooting #jewelry #djula #PARIS2024 #OLYMPICS 

RHUM J.M. – TERROIR VOLCANIQUE [Art Direction . Brand Content]    Terroir Volcanique est né du savoir-faire artisanal reconnu de JM RHUM. Il puise son caractère exceptionnel dans l'environnement de la Montagne Pelée en Martinique, un terroir préservé, tapissé d’une nature généreuse, un climat tropical humide et des terres volcaniques particulièrement propices à la culture d'une canne à sucre d’une fraîcheur d'exception qui donne un caractère unique à ce Rhum Agricole. Chic a retranscrit cet environnement naturel à travers un Key Visual immersif pour une campagne digitale et d’affichage. Au total, plus de 3 000 affiches du KV ont été réparties dans 40 agglomérations en France.    ----   Terroir volcanique is the result of JM RHUM's renownedcraftsmanship. It draws itsexceptional character from the environment of Martinique's Montagne Pelée, an unspoiltterroir carpeted with generousnature, a humid tropical climateand volcanic soils particularlyconducive to the cultivation of exceptionally fresh sugar cane, which gives this Rhum Agricole its unique character. 
Chic has captured this naturalenvironment in an immersive Key Visual for a digital and display campaign. In all, over 3,000 KV displays were installed in 40 cities across France. Thank you to Roxanne Garcin. #artdirection #brandcontent #shooting #production #rhum #rhumjm SPIRIBAM

JUVÉ & CAMPS – SUMMER 24 [Brand Strategy . Art Direction . Brand Content] In January 2024, after two years of collaboration, Juvé & Camps boarded Chic in defining the new territory of expression of the brand, with the aim of enhancing its premium brand image and reaching out a younger customer audience. Reserva de la Família, Juvé & Camps' iconic Brut Nature, embodies the essence of the brand, from vine to glass, and encapsulates all of its main values. This summer, a landmark period for Juvé & Camps, unveils a new Key Visual of Reserva de la Familia, reflecting its refreshed and vibrant identity - a modern spanish expression, bold, colorful and dynamic. Chic has introduced a new artistic direction reflecting the brand's main pillars: Positive Tension, High Craftsmanship and Spirit of Movement. Cheers to the new face of Juvé & Camps and the timeless elegance of La Reserva de la Família. ---- En janvier 2024, après deux ans de collaboration, Juvé & Camps a fait appel à Chic pour définir le nouveau territoire d’expression de la marque, dans le but de renforcer son image de marque premium et de toucher une clientèle plus jeune. Reserva de la Família, l'emblématique Brut Nature de Juvé & Camps, incarne l'essence de la marque, de la vigne au verre, et réunit ses principales valeurs. Cet été, période charnière pour Juvé & Camps, dévoile un nouveau Key Visual de la Reserva de la Familia reflétant son identité rafraîchie et vibrante – une expression espagnole moderne, colorée et dynamique. Chic a introduit une nouvelle direction artistique reflétant les principaux piliers de la marque : tension positive, haute qualité artisanale et esprit de mouvement. Félicitations au nouveau visage de Juvé & Camps et l'élégance intemporelle de La Reserva de la Família. Thank you to Roger Burgués and Toni Forés. #brandstrategy #artdirection #brandcontent #shooting #production #cava #reservafamilia #juveycamps J&C Prime Brands

CLÉMENT LIQUEUR COLLECTION [Art Direction . Brand Content] Founded in 1887, Clément is one of Martinique's iconic brands, renowned for its range of Agricole Rhums. Clément recently launched its new liqueur, Bana Canne, which completes the trilogy including Créole Shrubb and Mahina Coco. This new collection led to a rebranding and repackaging of the bottles. Chic. assisted the brand in the artistic direction and content creation for this new collection, celebrating the essence of the Caribbean urban lifestyle and expressing the distinctive aromas of each liqueur. ------ Fondée en 1887, Clément est l'une des marques emblématiques de la Martinique, réputée pour sa gamme de rhums agricoles. Clément a récemment lancé sa nouvelle liqueur, Bana Canne, qui complète la trilogie comprenant Créole Shrubb et Mahina Coco. Cette nouvelle collection a donné lieu à un rebranding et repacking des bouteilles. Chic. a accompagné la marque dans la direction artistique et la création de contenu pour cette nouvelle collection, célébrant l'essence du style de vie urbain caribéen et exprimant les arômes distinctifs de chaque liqueur. Thank you to Audrey Bruisson. #artdirection #brandcontent #shooting #production #liqueur #clémentliqueur #RhumClement SPIRIBAM

[CHIC. TASTE features what CHIC’s global team have discovered and appreciated each month, highlighting our favorite finds and showcasing the very best in design and culture from around the world.] • Marine.S loved the ARTIFICIAL DREAMS exhibition in the Grand Palais Immersif! An immersion into the poetic world of generative algorithms and AI-assisted art. Between harmonious human-machine collaborations and dreamlike creations, this unique experience was a true enchantment for the senses. • Rob loved Stephane Ashpool’s exhibition Figure Libre. at le19M! A vibrant celebration of creativity and artistic freedom. Ashpool’s captivating and bold works resonated deeply with Rob, offering an inspiring and unforgettable experience. • Arthur recommends the Classic Paris shop a great place for graphic design lovers: 12 rue Dupetit-Thouars, 75003. • Maylis discovered Café Swee Lee in Clarke Quay, Singapore, and loved it. This unique café combines delicious drinks with an inspiring musical atmosphere. Perfect for relaxing while listening to good music. • Eloïse enjoyed the Dior Croisière fashion show in Scotland The elegant creations presented within the majestic Scottish landscapes created an enchanting atmosphere. Between the beauty of the outfits and the spellbinding atmosphere, this was an unforgettable experience. #taste #exbition #expositionparis #coffeshop #designshop #fashion #recommandation Christian Dior Couture

BALLANTINE’S - GOLDEN HOUR EDITION [Art Direction . Packaging Identity . Brand Content] Chic. designed the packaging and envisioned the artistic direction campaign for the realease of Ballentine’s 23 Year Old Golden Hour Series, capturing the magnetism of the ‘golden hour’ and recoginising the importance of making special moments. The news collection is rooted in Ballentine’s ethos of the “Time Well Spent”, a concept which highlights the importance of making time to create moments that trully matter.    Exclusive to global travel retail, each expression released in the series will complement the original Ballentine’s 23 Year Old, offering a unique twitst on the Scoth’s much lovek signature style through different French oak cask finished. #artdirection #packagingidentity #brandcontent #shooting #production #whisky #ballantines Chivas Brothers