Chartboost

⚡️The Chartboost team is thrilled to be attending ChinaJoy2024! 🤝 Meet our team of experts to discuss the latest in mobile app advertising & monetization. We look forward to seeing all of our clients & partners for a fun-filled few days in Shanghai! Secure your spot for a meeting here: ➡️ https://lnkd.in/gPmGaDjP

📣 ✨ Calling All Ad Tech Leaders! Come join our team as Director, Chartboost Exchange! 🙌 🚀 https://lnkd.in/gvWF9AeT #mobile #adtech #programmatic #careeropportunity

Funnels illustrate the stages potential customers go through from initial awareness to final purchase and beyond. For mobile games, specific metrics relate to funnel stages, which can help you identify specific areas that need improvement. Funnel metrics provide an organized and granular approach to making targeted tweaks and optimizations at the most appropriate times. Are you looking at your monetization performance numbers *in tandem* with user engagement, retention, and other stages of the funnel? Let's jump into the funnel: https://buff.ly/3Je2MxA #funnelmetrics #funnelstages #playerengagement #userengagement #engagement #eCPM #converstionrate #ARPPU #topoffunnel #midfunnel #bottomoffunnel #MAU #DAU #admonetization #retentionrate #churnrate #ARPU #CPI #LTV #admonetization #inappadvertising #IAA #ingameadvertising #mobilegames #mobilegamemonetization #mobilegamerevenue #mobilegamedevelopment #adtech #mobileadtech #programmaticadvertising

There's more to ad monetization than randomly peppering ads throughout your mobile game. Successful ad placements take human psychology into consideration — after all, 80% of customers are more likely to make a purchase when presented with a tailored experience. Here are the metrics that matter, ways to personalize, examples, and more to make your ad placements more profitable: https://lnkd.in/gySZiTMr #adplacement #rewardedvideo #videoads #rewardedads #userbehavior #admonetization #inappadvertising #IAA #ingameadvertising #mobilegames #mobilegamemonetization #mobilegamerevenue #mobilegamedevelopment #adtech #mobileadtech #programmaticadvertising #bannerads #interstitialads #playableads #CPM #eCPM #CPC #CPI #CPA #adfatigue #CTR #ABtest #DAU

Are you a mobile game publisher fighting the tide of uninstalls? What you need is a direct line of communication with your users that can instantly gain their attention and remind them to return to your game. That direct line is push notifications. A senior product manager of ad formats explains how to re-engage players and boost revenue using push notifications. https://lnkd.in/g5uVRBrD #pushnotifications #alerts #mobilegames #mobilegamemonetization #admonetization #inappadvertising #ingameadvertising #adtech #mobileadtech #programmaticadvertising #uninstalls #appuninstalls #openrate #deliveryrate #userengagement #engagement #reengagement #ABtest

To compete for ad revenue in a market crowded with entertainment options, it's not a bad idea to hear what people at the forefront of innovation are thinking and watching for. If you're contemplating how to up-level your ad monetization efforts, Zynga's VP of ad monetization and Chartboost's very own head of product are brimming with information. Fortunately, we placed a couple of microphones nearby and let the experts cook. Listen to the full hour-long conversation now: https://buff.ly/4aj1KwC #admonetization #admediation #adquality #mobilegames #mobilegamepublishing #mobilegamedevelopment #webinar #adtech #mobileadtech #inappadvertising #IAA #ingameadvertising #programmaticadvertising #ABtesting #CTR #playerretention

How does an iconic mobile game improve upon its ad monetization strategy? It turns to Chartboost Mediation, that's how. We helped Words With Friends 2 increase ARPDAU 2.5%, as well as make gains in IMPDAU and CPM. Imagine what we could do for you. More info: https://buff.ly/4aefNDd #admonetization #admediation #inappadvertising #IAA #ingameadvertising #adtech #mobileadtech #programmaticadvertising #mobilegames #mobilegamerevenue #adrevenue #gamedevelopers #gamedevelopment #ARPDAU #IMPDAU #CPM #casestudy #successstory #mobilegamepublisher #zynga #wordswithfriends

Rise and shine MAU! There are Chartboosters here, in the flesh, at the MGM Grand this week for MAU Vegas. We'd love to hear how you're monetizing your app in 2024 because it may be time to rethink your approach to in-app advertising. We'd love to share: 💵 The real *value* of share of wallet 📈 How to prioritize for maximum return 📍 Where to begin See you on the floor! #MAUVegas #mobileappsunlocked #appdevelopers #mobileappdevelopers #mobileapppublishers #gamedevelopers #gamedevelopment #mobilegamedevelopers #admonetization #admediation #inappadvertising #IAA #ingameadvertising #adtech #mobileadtech #programmaticadvertising #mobilegames #mobilegamerevenue #adrevenue

Did you know that Chartboost Mediation is an award-winning technology? (That's right, no fooling.) Last year we brought home a golden statue as AdExchanger's "Best Use of Technology by a Publisher," beating out the likes of Disney, Vox Media, TMB, and others. https://buff.ly/3VxCoX0 #admonetization #admediation #inappadvertising #IAA #ingameadvertising #adtech #mobileadtech #programmaticadvertising #mobilegames #mobilegamerevenue #adrevenue #eCPM #fillrate #viewability #awards #SSP #mobilegamepublishers #adexchanger

Newsflash: When mobile gamers see ads, they prefer formats that integrate seamlessly into a game. In other words, intrusive pop-ups with microscopic X's aren't it. There are two ad formats that game developers should be embracing for maximum return: video and playable ads. In this mobile game publisher's guide, we break down why these formats are so potent, the most important metrics to track, and how they complement other monetization strategies. https://buff.ly/4akDSc9 #gamedevelopers #gamedevelopment #admonetization #admediation #inappadvertising #IAA #ingameadvertising #adtech #mobileadtech #programmaticadvertising #mobilegames #mobilegamerevenue #adrevenue #inapppurchases #IAP #rewardedvideoads #videoads #playableads #rewardedads #eCPM #fillrate #viewability #clickthroughrate #CTR #conversionrate #adengagement #adcreatives