Co-Founder CEO Finance Academy | Improving Profits for Creative Agency Owners via Financial Systems | Spikeball Enthusiast | Girl Dad |
As agency owners, your client's are often wanting to know their return on investment. That requires you to ultimately know what their sales conversion rates are like, how much they collect in cash, and total expected collected revenue. At the end of the day, most of the time you're going to want to be optimizing for how much it's costing them to acquire a customer. (cost per acquisition = CPA). If you've ever struggled with getting really clear on how to know your CPA, this video breakdown is for you. https://lnkd.in/g7788K5v