Centerfield

Hey followers, need a little Centerfield refresher? 25% of Fortune 100 brands partner with Centerfield to acquire more customers from digital media at scale. We’ll leave it to our CEO Kris Barton, SVP of Client Strategy Avishan Hojat, and SVP of Product Michael Brock to explain how this is achieved. #customeracquisition #marketshare #centerfieldsolutions

Earlier in the year, we used Google Trends data to model emerging trends in the post-cookie world. According to Google Trends, two contenders continue to gain traction with marketers—First-Party Data and Identity Solutions with no clear frontrunner. Let’s break down the pros and cons: First-Party Data: Pros: Delivers hyper-personalized experiences, aligns with ethical standards, and eliminates reliance on third-party trackers. Cons: Limited scope—it’s confined to your own audience, and gathering it can be challenging. Identity Solutions: Pros: Offers broader reach, richer insights, and strong personalization potential. Cons: Privacy concerns, complex setup, and reliance on external data (which can be unpredictable). Success will likely mean a strategic combination of both. #firstpartydata #identitysolutions #thirdpartycookies

Introducing the "I Want to Go" Micro-Moment: There are 4 instances where a would-be customer turns to their device with the specific desire to be influenced, and nothing pays like being there with a winning strategy. First, a Quick Recap of ⚡ Micro-Moments ⚡ A micro-moment is any time a person uses their device to: ▪ KNOW  ▪ GO ▪ DO ▪ BUY These moments are the ones you’ll need to capture to connect with customers during their decision-making process. If your brand can provide personalized pre-purchase answers at these moments, you’ll have influenced them at the most key opportunity. Learn how to capitalize on "I Want to Go" Micro-Moments in today’s article.

Introducing four impressive new Centerfield team members! 🧢 Check out their stories and be sure to give them a warm welcome. 🙌 ⚾ 🌟 Welcome Elias Juarez – Paid Search Specialist Elias joins us with a background in Field Marketing at Mulesoft and freelancing in digital marketing. Outside of work, he’s a big Warriors fan 🏀 and enjoys hitting the beach 🌊, where he’s excited to learn surfing. If he could master any skill, it would be cooking. 🧑🍳 🌟 Welcome Patrick Bollin – Account Manager Patrick brings experience in insurance and sales, and is finishing his degree at UCSD. He’s passionate about photography 📸 and dreams of becoming fluent in every language to connect with people worldwide. His favorite spot? Ocean Beach in San Diego 🏖️! 🌟 Welcome Samantha Venable – Account Manager, Client Success Samantha has a strong background in affiliate management and influencer programs. She loves spending time with her Maltese puppy 🐾 and is emotionally attached to her motion-sensor trash can (seriously!). Her favorite getaway? The charming streets of Lisbon, Portugal 🇵🇹. 🌟 Welcome Adeel Mansoor – Director, QA Adeel joins us with leadership experience in Food Tech, FinTech, and AdTech. He loves off-roading 🏞️ and traveling with his family, with a memorable stop in Lillehammer, Norway 🇳🇴. His go-to hangout? Haraz Coffee in Pearland, TX ☕—he’s always up for a coffee chat! We’re excited to have these talented professionals on board and can’t wait to see all they’ll accomplish. Welcome to the team! 👏 #newhires #welcome #culture

🎲 This ain’t Texas… Ain’t no Hold’em… Or is it? Centerfielders rolled the dice and laid their cards down last week at the LA office casino night! 🎰♣️♠️♦️♥️ We turned our Playa Vista office into a full-on casino experience, complete with Blackjack, Craps, Roulette, and Texas Hold’em tables! 🃏✨ It was a night of fun, friendly competition, and plenty of laughs as colleagues tested their luck and showed off their best poker faces. 😎🎉 We had a blast with coworkers and enjoyed the Vegas-style vibes right here at the office. Who knew team bonding could look this good? 🎉🎲 Stay tuned for more fun events, and let’s keep the good times rolling! 💫 #teamcenterfield #culture #teambuilding

Halloween’s coming up, so let’s try something scary on for size! 👻 Is TikTok already dominating search for the new generation? 🧟♂️ Is the AI monster going Frankenstein on corporate profits? We discuss this and much more in our latest podcast from Business.com, b.builders. 👹 The ghouls and goblins of modern marketing are looming, even with the greatest tech, understanding attribution and understanding consumer decision making is still a tremendous challenge. 🎃 And then there’s parsing out hype v.s. game-changing strategy: how can you know you’re investing resources in the right social channels that won’t be simply swept away? This episode will help you to dodge cheap marketing trends and re-focus on the basics of strategic marketing, which (thankfully) aren’t changing.  Don’t get spooked, this episode is no tricks, all treats. 🧙 🪄 Link to the full episode is in the comments! #tiktok #halloween #digitalmarketing

Generative search, powered by AI, is changing how search engines provide answers by organizing data at the top of a search results page instead of leading users to specific websites. This shift reduces "information-based" clicks to traditional websites, as most users may receive complete answers directly in the search result.   How does a business position their paid advertising given this seismic shift? Listen to this discussion between Luanne Marek, SVP of Media Buying and John Busby, Chief Marketing Officer at Centerfield. (link in comments)

Not long ago, we introduced the 4 types of micro-moments to our LinkedIn followers, and now, we’re diving deeper into each type with a mini-series. ⚡ Quick Recap of Micro-Moments ⚡ A micro-moment is any time a consumer turns to their device to: ▪ KNOW ▪ GO ▪ DO ▪ BUY These moments are the key to connecting with customers during their decision-making process. If your brand can provide personalized pre-purchase answers at these moments, you’re on your way to a winning streak. In today’s article, we’re focusing on the "I-Want-to-Know" moments, a.k.a. when someone searches for information or seeks answers to their questions. Get ready for the practical insights you’ve come to know from us, and as always- reach out if you’d like help understanding and applying these to your unique business. #micromoment #marketing #digitalmarketing

If the Google algorithm seems as clear as mud, you’re not wrong... But take a look at this crisp graphic we came across via search engine land. Mario Fischer made a tremendous effort in deciphering “How Google Works” and displaying it graphically. 🖼️ Have you seen this yet? A SEO nerd’s heaven… (and there are plenty of us over here at Centerfield 😉) If you get the chance to read it over, tell us… what do you think? Still a bit soupy? More of an Alphabet soup now… 🥣 https://lnkd.in/d6QP-akM #seo #sem #googleranking

🚀 Unlocking Better Results with Smarter Ad Strategy 🚀 In a recent test at Centerfield, we explored the impact of running ads for a home services client using non-brand search terms. We compared two approaches: directing consumers to a comparison site vs. driving them straight to the brand’s website. The results were eye-opening: 📈 80% higher click-through rate (CTR) 💰 62% lower cost-per-click (CPC) Why does this matter? With comparison sites, consumers get a better experience—finding exactly what they're looking for in one place. And for brands, it's a win-win: - More clicks for less money - Faster, easier conversions Comparison sites are a game changer, and ours reach 98% of all US households. You may be one of the most well known brands in the world, but with brand search down it will take a new type marketing effort to stay on the winner’s field. Are you using the right tools to engage your audience and supercharge customer acquisition? Let’s talk! 💬