As Connected TV and in-game advertising increasingly dominate digital ad spending, the Media and Entertainment industry is seeing a significant shift in consumer engagement and advertiser strategies. Effective targeting is crucial in any advertising campaign, and with Causal's programmatic technology and top-tier expertise, your brand will shine among competitors. Tune into our newest blog to gain insight on the evolution of digital advertising in media and entertainment.
Causal
Advertising Services
Los Angeles, California 6,686 followers
Digital Advertising for Innovative Marketers
About us
Causal is a leading programmatic audience development and activation solution. With a focus on innovation and data-driven strategies, Causal empowers the world's leading advertisers to reimagine audiences while exceeding media performance objectives. By leveraging unique data points and optimization methodology, Causal brings a human approach to data science and campaign activation.
- Website
-
http://www.causaliQ.com
External link for Causal
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Programmatic, Programmatic Marketing, Programmatic Advertising, Digital Marketing, Ad tech, and Influencer Marketing
Locations
-
Primary
Get directions
11766 Wilshire Blvd
Los Angeles, California, US
Employees at Causal
-
Andrew Weiss
AdTech and Digital Media Sales Leader
-
Sean Greene
Digital Sales & Partnerships Leader | Fitness Junkie | Girl Dad
-
Brett Jesso, MBA
Sr. Director of Sales, Causal IQ
-
Keith Grogan
Accomplished Sales Leader | Data | Omnichannel Media | Programmatic | Strategic Brand Partnerships | MarTech
Updates
-
The countdown to the holiday season has officially begun! As the shift towards online shopping gains momentum, e-commerce is poised to transform the retail landscape like never before. Download our infographic for valuable insights into the 2024 holiday season and discover how Causal can help your brand's advertising ride the digital sleigh to success.
the holiday season is a click away
causaliq.com
-
The 2024 election cycle persists in keeping the nation on its toes. As we enter the final stretch toward Election Day, fundraising efforts remain a critical component for candidates. Our proprietary algorithms consistently achieve over 80% success in the campaigns we support, especially in districts with margin swings of 2-5% among all voters. Read our September political brief to gain deeper insights into the upcoming election and discover how we can elevate your campaign to new heights.
september 2024 political brief: the race of the century
causaliq.com
-
Welcome to RW Digital. Who are we? We’re a digital media division under Russell Westbrook Enterprises, formed to create specific solutions that allow brands to be more proficient in reaching diverse audiences and strengthen owned and operated minority publishers. “With RW Digital, my mission is to enable brands to reach multicultural audiences through programmatic data-driven media solutions,” says Russell Westbrook. “Current multicultural advertising lacks marketplace knowledge and a deeper understanding of cultural nuances. Our platform also partners with brands to drive social impact to important social causes.” We’ve partnered with Causal IQ, a leading programmatic solutions provider. Together, we’ve developed a platform with extensive data sets to streamline the ability for brands and agencies to reach targeted audiences whilst amplifying owned and operated minority publisher voices. “Empowering underserved communities is my passion,” continued Russell. “With this venture, I can make an impact on a global scale.” Stay tuned for updates on upcoming events, projects and more.
-
⏰ Last chance to register! Join ADWEEK, #DISQO's Stephen Jepson and Megan Pugh, M.A., Fubo's Dina M. Roman, and Causal IQ's Jennifer Laing for our webinar, “What’s changing in sports advertising." We'll discuss the latest trends and game-changing strategies for brands looking to tap into the power of today's sports fans! #SportsAdvertising #DISQO #Webinar 🏈💪 When: Thursday, September 12 at 1:00pm EDT Where: https://hubs.li/Q02PwQ3K0
-
-
Catch the action on September 12th as Causal IQ's very own Jennifer Laing tackles the dynamic world of live sports advertising during the upcoming DISQO and ADWEEK webinar. You won't want to miss her valuable insights on engaging with live sports viewers to create impactful ad campaign outcomes.
🏅🏈🏒🏀 The Olympics may be over, but football has already kicked off and winter sports are just around the corner, bringing with them unparalleled power to capture and engage fans. Join #DISQO and ADWEEK for our newest webinar, “What’s changing in sports advertising,” on Thursday, September 12, at 1pm EST. Industry leaders Jennifer Laing from Causal IQ and Dina M. Roman from Fubo will join us to explore sports advertising trends from DISQO’s latest report, how brands can leverage innovative strategies to maximize engagement, and how to measure sports advertising results effectively. #adeffectiveness #sportsadvertising Register for the webinar today: https://hubs.li/Q02MQhmR0
-
-
'Tis the season! As Americans gear up for the 2024 holidays, it's the perfect time for brands to enhance their online presence and prepare for the anticipated retail frenzy. Explore our latest blog to unwrap valuable insights on navigating the holiday retail rush.
navigating the holiday retail rush
causaliq.com
-
The 2024 back-to-school season is right around the corner, with sales expected to reach $144.9 billion in the U.S. alone. As online shoppers become more connected than ever, now is the time for brands to foster consumer loyalty, retention, and brand awareness. Download our infographic to learn more about the latest BTS trends.
school is back in session
causaliq.com
-
The 2024 election cycle is upon us, and projections indicate a record-breaking $12.32 billion in ad spending this year. Since the 2020 Presidential Race, digital political ad spending has surged by 156.3%, with Connected TV emerging as the leading media channel. Take a look at our 2024 political brief to gain exclusive insight into election advertising and spending.
2024 political brief: the race of the century
causaliq.com
-
We're thrilled to announce that Nick Cheetany has joined Causal IQ as the new Regional Vice President of Media Sales for the Midwest region! Nick brings over a decade of experience in digital advertising and programmatic sales. His leadership and strategic vision have consistently driven substantial growth and innovation. Welcome to the team, Nick! https://lnkd.in/gDwB8Bss
Causal IQ Appoints Industry Veteran Nick Cheetany as Regional Vice President of Midwest Sales
prnewswire.com