One week ago today, Category Communications officially launched. 🚀 Launching businesses, driving buzz, delivering ROI and building brand awareness is in our DNA and we are so grateful for all of support and coverage we received for our own launch - Strategy, The Message, O'Dwyer's Public Relations News, The PR Net, PR In Canada. We are so excited to spend 2024 elevating North America's best changemaking brands, founders and leaders through smart communications strategies. #PRAgency #TechPR #RealEstatePR #CanadianPRAgency #PRLaunch
Category Communications
Public Relations and Communications Services
We craft the story. You shape the category.
About us
Category Communications is a forward thinking public relations agency that is on a mission to collaborate passionately with industry changemakers and founders by providing strategic communication solutions that drive real business impact. Founded by Chantel Cassar and Lauren Arnold, Category Communications takes pride in its relationship with clients, recognizing them as the architects of change in tomorrow's leading industries. Category Communications is focused on building a culture where the next generation of PR and communications talent can thrive. Category is adamant on creating a culture of care and mentorship amongst its employees. Here are some of the perks of working at Category Communications: [Vacation] Minimum 4 weeks vacation. In order to excel in your professional life, we firmly believe time off to travel, to be with family, and to recharge is essential. [Mentorship] We’re committed to ensuring you have the best mentorship in the game. Each quarter, you will have access to career planning and coaching sessions with our leading team of business advisors. [Curiosity Fund] As a collective, learning and personal growth is in our DNA. Each employee will have a monthly curiosity fund spending account that can be put towards upskilling courses, a new hobby, wellness activity and more. [Benefits] Your well-being is our priority. Gain access to a leading health and medical benefits package. [Remote-first] The future of work is flexible – where you want to work is up to you. We will hang out with you IRL only as much as you want to hang out with us. We’ll always provide opportunities to engage and plan with your team and clients in person, but ultimately – we trust you to do what’s best for you. Category’s suite of services include media relations, thought leadership, social media management, influencer marketing, event planning, and crisis communications.
- Website
-
https://www.categorycomms.com/
External link for Category Communications
- Industry
- Public Relations and Communications Services
- Company size
- 2-10 employees
- Type
- Privately Held
Employees at Category Communications
Updates
-
"At ImagineCreate AI, we’re on a mission to enable personalized, high-quality image creation and unforgettable experiences for brands of every size with the power of AI.” - Fatima Yusuf, Founder Congratulations to our client ImagineCreate AI on this week's launch of their new, best-in-class AI image generation and try-on technology. 👗 The future of product photography for brands is changing rapidly with the power of AI and Imagine Create AI is on the forefront of this shift. Link to the press release in the comments. 🔗 #AIImageGeneration #ProductLaunch #TechPR #AI #ImagineCreateAI
-
-
"Category is constantly finding us opportunities to tell the Growclass story, and the stories of our incredible alumni. It’s given me the chance to write in incredible publications, source new partnerships, and has helped immensely with course application growth. Category is the best there is." For our new blog series, Category Chats, we had the chance to sit down and chat with our incredible client, Sarah Stockdale, Founder and CEO of Growclass. Link to the blog post in the comments where we chat all things business building, advice for founders and how Growclass is shaping the category of continuing education. 🔗 #TechPR #CanadianTech #PRAgency #FounderLessons
-
-
📣 Last week, our incredible client My Beacon launched Beacon Remit, now available within the Beacon Super App. This game-changing feature is the first-of-its-kind globally, offering a fully digital, end-to-end money transfer experience from India — all within a single app. With Beacon Remit, Beacon is continuing on their mission to ensure Canadian immigrants can manage their finances with confidence. It’s the only all-in-one app solution for money transfers, combining convenience, efficiency, and savings in one place. Thank you to BetaKit for covering this impactful launch. 🚀 🔗 Download Beacon Remit today for simple money transfers from India to Canada here (link in comments) #TechPR #FinTech #CanadianTech #ProductLaunch
-
-
Last week, we proudly supported the release of the 2024 Digital Consumer Insights Survey by Ipsos and Carter, which explores the evolving behaviour of US consumers in the digital landscape. The survey reveals that: 🛍 66% of online shoppers typically accept cookies. 💻 Personalized advertisements influence the shopping behaviour of one-quarter (24%) of respondents, including 34% of online shoppers aged 18-34 and 33% of those who shop online weekly. These insights underscore the growing impact of personalized digital experiences on consumer decisions, especially among younger and frequent online shoppers. Read more about the findings in Retail Brew, Marketing4eCommerce, Chain Store Age, The Future of Retail, and Retail Technology Innovation Hub. #DataReport #PR #DataDrivenPR #TechPR
-
-
“Modern companies are built to operate globally, yet the process of setting up banking services to conduct business in a foreign market in order to send, receive and manage money is an expensive and challenging barrier to overcome for businesses.” - Cato Pastoll, CEO and co-founder of Loop Financial. Congratulations to our client, Loop, on today's exciting announcement. 🚀 Loop's new funding will help this leading fintech continue on its mission to build the go-to global financial services platform for growing businesses. 🗞 Read all about it this morning in BetaKit, Fintech.ca, The Logic and more. #CanadianTech #FinTech #StartUpNews #TechPR
-
-
Last week, our client Afshin Mousavian, Co-Founder and CEO Atlas - Hospitality Automation, joined andrew bell on BNN Bloomberg to discuss Canada's tipping landscape and a recent survey that shows: 💸 77% of Canadians are comfortable tipping at restaurants, but not so much at fast food or retail 💸 1 in 4 Canadians is tipping 18% 💸 15% is the preferred tipping percentage Atlas is a hospitality tech company that is changing the game for restaurant owners and hospitality groups. Tipping habits are changing and consumers want to know where their tips go - that's part of the reason why Atlas has built a complete tip management system that looks after tip division, distribution and compliance that helps thousands of hospitality employees. 👀 Link to watch in the comments. #Tech #CanadianTech #TippingTrends #HospitalityTech #PR #MediaRelations
-
-
Category 🤝 Alexi We're thrilled to be supporting our new client, Alexi, as it introduces AI for Modern Litigation. Alexi is a category leader in the legal tech and AI space and we couldn't be more excited to help tell their story. Starting with a super exciting update to come next month. 👀 #PR #LegalAI #AITools #LegalTech #AI #StartUpPR #CanadianTech
Introducing - AI for Modern Litigation The newest version of Alexi is releasing very soon - we're delivering you AI-powered efficiency for litigation workflows, document generation, and strategic focus. With this new version you'll: Receive fast, accurate legal insights: Get precise answers to complex legal questions in real-time with our enhanced AI Conversational Assistant. Generate and analyze documents with ease: Effortlessly upload documents for comprehensive analysis, generate litigation-ready documents, and receive detailed summaries, all secured with enterprise-grade protection. Manage with efficiency: Seamlessly track your activity and manage your documents with intuitive, user-friendly workflows. If you’ve been following us for awhile you know Alexi started as a platform focused on legal research, but we’re now evolving to support every aspect of a litigator’s daily workflow. We're transforming into the all-in-one platform that meets the full range of litigation needs. With AI that enhances your workflow, Alexi ensures you stay ahead on every case. Stay tuned for many exciting updates to come over the course of the next month! Be the first so see it in action, request a demo today: https://lnkd.in/giPS-mCk #legalai #ai #litigators #aitools
-
We're excited to share that we'll be supporting Elevate as its PR Communications partner for the 2024 Elevate Festival - Canada’s most influential tech and innovation event built for global startups, investors, and the tech ecosystem.🚀 Join us ( Canada's innovation community!) from October 1-3 for an incredible few days of panels, events more - https://lnkd.in/geMSYYAF. PS don't miss the Category Communications Masterclass @ Elevate this year on all things PR for founders led by our very own Lauren Arnold and Rachael D'Amore. #Innovation #CanadianInnovation #ElevateFest2024
-
-
We are thrilled that our co-founder, Chantel Cassar, will be joining the Canadian Public Relations Society (CPRS) - Toronto Board of Directors as the Corporate Community Chair. The future of PR and Communications is changing at a rapid pace and supporting the next generation of PR leaders is so important to our mission at Category. Chantel will be supporting CPRS with its agency partnerships this year and ensuring that more PR and communications leaders have access to CPRS as a Canada's leading professional society for practitioners of public relations. #PublicRelations #PR #CanadianPR #PRAgency
-