Congratulations to the winners of the 2024 Condé Nast Traveler Readers’ Choice Awards! We're feeling lucky and grateful to be able to tell the stories of your destinations and properties: one campaign, photo, or post at a time. ⭐ 📍: San Diego (Best Big City #2), San Francisco (Best Big City #6), New Orleans (Best Big City #5), Santa Fe (Best Small City #2), Boston (Best Big City #7)
Casual Fridays
Marketing Services
San Diego, California 4,488 followers
Elevating hotels with dynamic social media, digital marketing, and creative content.
About us
Welcome to Casual Fridays, where hospitality meets innovation. As a premier hotel marketing agency, we specialize in transforming the online presence of hotels and resorts across North America. From the sunny shores of San Diego to the vibrant streets of NYC and the tropical paradise of Maui, we are dedicated to bringing the unique stories of each destination to life. We're a leading digital & social media marketing agency trusted by some of the biggest brands in the hospitality and tourism. From San Diego to New York City to the Caribbean, we work with clients throughout North America. Our Expertise: Social Media Management: We craft engaging social media strategies that not only captivate your audience but also drive bookings. Our approach is tailored to echo the unique voice of your brand, creating a seamless online experience that reflects the quality and essence of your property. Content Creation: Our team of creatives produces compelling content that resonates with your target audience. Whether it's breathtaking photography, captivating video tours, or enticing copy, we tell your story in a way that inspires travel and bookings. Public Relations and Influencer Marketing: We amplify your message through strategic PR and influencer partnerships, building credibility and buzz around your brand. Our network and know-how allow us to create campaigns that truly resonate with your desired demographic. Why Choose Us? At Casual Fridays, we believe in a partnership approach. We become an extension of your team, dedicated to achieving your marketing goals. Our success is measured by your success, and we pride ourselves on our commitment to excellence and innovation.
- Website
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http://www.casualfridays.com
External link for Casual Fridays
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- San Diego, California
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Social Media Marketing, Facebook Advertising, Inbound Marketing, Social Media Monitoring, Content Marketing, Hotel Marketing, Hotels & Resorts, and Public Relations
Locations
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Primary
Get directions
San Diego, California 92127, US
Employees at Casual Fridays
Updates
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We're wrapping up a busy September at Casual Fridays. Check out what we've been up to! ✈️: 11 CF Content Visits spanning Key West, Baltimore, Newport, New York City, Monterey, and beyond 📸: 1 Point & Shoot Photoshoot 🥂: Celebrated multiple team member work anniversaries! 🎉: Launched our In-Market content add-on 💡: Continued planning for 2025 Bring on Q4!
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In this week’s Smart Hotel Marketing newsletter, we dive into the challenges brands face on TikTok, Instagram’s latest Stories comment feature, and the top video content trends for 2024. 📱 🔥 Key Highlights: - 🎯 80% of TikTok brand videos are struggling to grab attention. Is your content cutting through the noise? - 💬 Instagram introduces Stories comments—new ways to boost engagement. - 📹 Short-form and relatable content is leading the way as we conclude 2024. Plus, actionable tips on how to make your social media presence stand out! 👇 #HotelMarketing #InfluencerMarketing #VideoMarketing
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It's officially budgeting season for many hotels, have you found a partner you can trust for all things social media? Learn more about our 2025 Social Media Management Programs Content Packages at casualfridays.com/contact.
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San Diego, you never disappoint! We had an incredible week soaking in the stunning sights and sunny vibes while meeting with prospective new clients. 🎉 Plus, we had the pleasure of conducting a Generative AI training session for one of our hotel partners, empowering their sales & operations teams to harness AI for enhanced efficiency. 🚀 Excited to see how they’ll leverage these tools to take their service to the next level! #HotelMarketing #GenerativeAI #SanDiego
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Casual Fridays reposted this
Investor ♦︎ Hotel Marketing ♦︎ Helping Hotels & Resorts Increase Bookings and Drive Revenue ♦︎ Founder/CEO of Casual Fridays
Casual Fridays celebrated its 15th anniversary last week! It's been an incredibly blessed decade and a half, and I'm grateful for the opportunity to do what I do. Thank you to all past and present clients, contractors, and, most importantly, employees. Without you, this wouldn't have been possible. Reflecting on the past 15 years, I feel humbled, grateful, and proud of all we have accomplished. Here are a few photos from the early years of the agency. The first photo is of me in January 2009, when I came up with the plan to start Casual Fridays. In this photo, I was on my honeymoon in Tahiti. I had recently been laid off from my position at Clear Channel, now iHeartMedia, and was trying to figure out what was next for me. A Social Media Agency was one of three "ideas" I came up with on that trip. The second photo I'm sharing is from a photoshoot Stephanie and I took at the Del Mar Fair, now called the San Diego County Fair, in June of 2009. During this photoshoot, I received an email from Casual Fridays' first-ever client with a signed agreement to support them with social media marketing services. That contract began on June 15th.
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According to the U.S. Travel Association, business travel will regain 95% of its 2019 level in 2024, up from 89% last year. 💼 For many hotels, reaching business travelers is pivotal to meeting revenue goals. Between targeted campaigns, elevated B2B-focused content, LinkedIn trainings, and beyond, Casual Fridays has the strategies and resources to reach them for you. See how we can help your hotel or resort: casualfridays.com/contact
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Social media has become one of the top methods for couples deciding on a wedding venue. Whether your hotel offers an oceanfront ceremony space or an elegant reception ballroom, Casual Fridays is experienced in implementing wedding-focused Meta, LinkedIn, and Pinterest campaigns yielding low-cost results among qualified couples and event planners. ➡️: https://lnkd.in/gTUmTfvP
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Your hotel's restaurant shouldn't be an afterthought. The passion, ideation, and flavors that go into each dish and cocktail should be reflected on your social media channels with captions and visuals to match. Whether your social media strategy already includes F&B initiatives or you're looking to get started, one thing is for sure in 2024: fresh content is the key to driving both locals and potential guests through the door.
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