Casanova//McCann

What's happening: Mental health clinics across the United States are actively addressing the barriers faced by Latino communities in accessing mental health services. According to the 2022 National Survey on Drug Use and Health, slightly over one-fifth (20.6%) of Hispanic adults reported experiencing a mental illness, a figure slightly lower than that of white Americans (24.6%), but higher than Black Americans (19.7%) and Asian Americans (16.8%). Despite this prevalence, Hispanic adults are less likely to receive treatment compared to multiracial and white adults. This disparity is compounded by a shortage of mental health professionals who are Latino and proficient in Spanish or culturally competent care. Initiatives like SOMOS Community Care in New York City, offering universal mental health screenings and culturally familiar care, are pivotal in addressing these challenges and improving access to mental health services for Latino populations nationwide. https://brnw.ch/21wLuEf #LatinoBuzz

What's happening: The anticipation for the Paris 2024 Summer Olympics is heightened as a diverse group of Latina athletes prepares to showcase their skills across various sports. Among them are standout athletes like Marileidy Paulino from the Dominican Republic, aiming for gold in sprinting after her historic silver in Tokyo 2020. Brazilian gymnast Rebeca Andrade, a formidable competitor in artistic gymnastics, also stands out. Colombian racewalker Sandra Lorena Arenas, Canadian tennis player Leylah Fernández, and Cuban judoka Idalys Ortiz are poised to make significant impacts, highlighting the rich diversity and talent within the Latina athletic community. Their achievements not only inspire but also serve as a source of pride and unity for Hispanics worldwide, emphasizing the cultural significance of their representation on the global stage of sports. https://brnw.ch/21wLtoH #LatinoBuzz

What's happening: Nava Mau has broken significant ground in television history as the first Latina transgender actress to receive an Emmy nomination for Outstanding Supporting Actress. Her compelling portrayal of Teri in the Netflix series "Baby Reindeer," which delves into themes of stalking and personal empowerment, earned her this historic recognition. Reflecting on her journey, Mau shared how deeply she connected with her character and the emotional depth she brought to the role, highlighting the challenges faced by trans and Latina women. As she awaits the Emmy ceremony, Mau stands as a trailblazer alongside other pioneers in representation, marking a pivotal moment for inclusivity in entertainment. https://brnw.ch/21wLs4J #LatinoBuzz

The "Truth About Bienestar" is our proprietary study about health and wellness in the Hispanic community. So much to understand about the complex relationship this group has with this topic.

What's happening: Latin music has surged to become the fastest-growing genre on U.S. streaming platforms midway through 2024, driven by a 15.1% increase in streams compared to last year, according to a recent report from Luminate. Regional Mexican music, in particular, has spearheaded this growth with over 13 billion streams and a staggering 36.9% year-over-year rise, making it the largest Latin subgenre. Artists like Peso Pluma, Fuerza Regida, Junior H, and Bad Bunny dominate the charts, each amassing over 100 million streams in the past six months. Marcos Juarez of Pandora attributes this meteoric rise to a cultural movement where Latinidad enjoys unprecedented visibility, marking a significant shift in mainstream music consumption patterns across the U.S. Notably, cities like Los Angeles exemplify this trend, where Latin tracks hold 16 of Apple Music’s top 25 spots, underscoring Latin music's profound impact on today's music landscape. https://brnw.ch/21wLqK5 #LatinoBuzz

Our 4th infographic digs further into physical health with a look at the role of home and folk remedies to treat minor ailments. The data reveals that the majority of Latinos see the value in their traditional view, and even for the minority who aren’t sure about effectiveness, most still say it’s an important role in maintaining emotional health. Working with their view of health means showing how your brand complements the tools in their cultural wellness arsenal.  

What's happening: Sixteen-year-old Latina gymnast Hezly Rivera has made history by securing the fifth spot on the U.S. Olympic women's gymnastics team, just weeks before the Paris Olympics. Hailing from Oradell, New Jersey, Rivera has quickly risen through the ranks, earning accolades such as a silver medal at the 2023 World Junior Championships and a third-place finish at the 2022 Winter Cup. Competing against seasoned veterans like Simone Biles and Suni Lee, Rivera's impressive performance at the 2024 U.S. Olympic Trials showcased her talent, with standout placements including first on the balance beam and fourth on the uneven bars. With a deep sense of pride in her heritage, Rivera is eager to represent the Latino community on the world stage, attributing her success to the unwavering support of her family and the sacrifices made along her journey. https://lnkd.in/gPWdtN6n

What's happening: On July 8, 2024, the U.S. Senate confirmed U.S. District Judge Nancy Maldonado as the first Hispanic judge on the 7th U.S. Circuit Court of Appeals, with a narrow vote of 47-43. Despite concerns raised by Senate Republicans about her significant backlog of trial court cases, Illinois Senator Dick Durbin championed her appointment, emphasizing her nearly two decades of experience as a litigator and her careful judicial approach. Critics, including Senate Republican leader Mitch McConnell, questioned her suitability for the role due to the high number of pending civil motions; however, Maldonado defended her record by highlighting the challenges posed by COVID-19-related court delays. Her presence on the bench ensures that the voices and experiences of the Hispanic community are reflected in judicial decisions, promoting a more inclusive legal landscape. This representation fosters greater trust in the justice system among Hispanic communities and shows the importance of diverse perspectives in shaping the law. Furthermore, Maldonado's confirmation may inspire future generations and encourage individuals from underrepresented backgrounds to pursue careers in law and public service, ultimately contributing to a more equitable and representative judiciary. https://lnkd.in/gHc499Z3

🎉 We're thrilled to announce that Michelle, our Strategic Planning Director, has been selected as a Juror for the 2024 Jay Chiat Awards in the Brand Pivot category! She’s excited to dive into the brilliant insights and winning ideas behind this year's submissions. We’re looking forward to celebrating the teams behind the winning strategies on September 30. 🏆 #CasanovaMcCann #JayChiatAwards #BrandPivot #ProudMoment #MarketingExcellence

What's happening: Latino families are pivotal to summer box office success, as they represent the most avid moviegoers in the U.S., averaging 3.3 visits per year compared to 2.3 for non-Latino white Americans, according to McKinsey & Company. This cultural tradition of attending movies as a family is evident in recent hits like “Inside Out 2,” which attracted a 38% Latino audience and grossed $155 million on its opening weekend. Furthermore, films like “Godzilla x Kong: The New Empire” and “Bad Boys: Ride or Die” also saw substantial Latino viewership, underscoring their impact on box office performance. Despite contributing significantly to ticket sales, Latinos remain underrepresented in Hollywood, holding only 7.2% of film roles and 3.7% of directing positions. Research indicates that enhancing Latino representation could boost the industry’s annual revenue by an estimated $12 billion to $18 billion. The potential for profitability through diversity is evident, as studies show that films with diverse casts perform better at the box office. https://lnkd.in/eFygaHZq